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Is there a word for when a logo uses an image for one of the letters?
Clash Royale CLAN TAG#URR8PPP
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There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this:
Is there a word for this?
single-word-requests nouns typography
edited 3 hours ago
Laurel
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user3377380
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up vote
4
down vote
favorite
There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this:
Is there a word for this?
single-word-requests nouns typography
edited 3 hours ago
Laurel
24k54689
asked 4 hours ago
user3377380
211
New contributor
user3377380 is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
add a comment |Â
up vote
4
down vote
favorite
up vote
4
down vote
favorite
There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this:
Is there a word for this?
single-word-requests nouns typography
edited 3 hours ago
Laurel
24k54689
asked 4 hours ago
user3377380
211
New contributor
user3377380 is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this:
Is there a word for this?
single-word-requests nouns typography
single-word-requests nouns typography
edited 3 hours ago
Laurel
24k54689
asked 4 hours ago
user3377380
211
New contributor
user3377380 is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
edited 3 hours ago
Laurel
24k54689
asked 4 hours ago
user3377380
211
New contributor
user3377380 is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
edited 3 hours ago
Laurel
24k54689
edited 3 hours ago
Laurel
24k54689
edited 3 hours ago
Laurel
24k54689
24k54689
asked 4 hours ago
user3377380
211
New contributor
user3377380 is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
asked 4 hours ago
user3377380
211
asked 4 hours ago
user3377380
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211
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user3377380 is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
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New contributor
user3377380 is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
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1 Answer
1
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up vote
3
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It's a visual pun.
Visual pun is quite a broad graphic design term. Somewhat inevitably, Buzzfeed has a list of visual puns which is as good a way of understanding the term as anything else.
What's going on in your example - replacing characters of a logotype with a related image - is just one of many possible kinds of visual pun. There may well be a more precise term, but not one I'm aware of.
According to Wikipedia:
A visual pun is a pun involving an image or images (in addition to or instead of language), often based on a rebus.
The word rebus is worth some consideration itself; Oxford Living Dictionaries defines it as:
A puzzle in which words are represented by combinations of pictures
and individual letters; for instance, apex might be represented by a
picture of an ape followed by a letter X.
One example of a rebus follows:
While the underlying logic is somewhat different, there are clear visual parallels between rebuses and visual puns of the type in your example.
To return to visual puns, one of the examples the Wikipedia article referenced above gives is the emblem of the 148th Fighter Squadron, 162nd Fighter Wing, Arizona Air National Guard, USAF:
One of the more famous examples in North American corporate logo design, one with more complex punning, is shown below:
(While I wouldn't claim there is anything terribly sophisticated going on here, the puns here do work on several levels; they are left as an exercise to the reader to fully explicate at his or her own leisure.)
The idea of visual puns is nothing new, of course. You could look for (and find) analogies in ideographic writing systems, like those of China and the greater Sinosphere, as well as in the hieroglyphs of ancient Egypt, not least in what linguists term the rebus principle:
the use of existing symbols, such as pictograms, purely for their
sounds regardless of their meaning, to represent new words.
Canting arms are a more direct predecessor. Common in continental heraldry, canting arms use visual puns to convey the name of the arms-bearer - presumably as a practical measure in times of more limited literacy, or, at least, as an aide-mémoire for befuddled heralds, as well as being a source of some small amusement.
For example, the city of Berlin's coat of arms features a large black bear. This phonic association between bear and Berlin, which works in German as well as it does in English, has nothing to do with the actual etymology of the placename.
Again, the word rebus is rather closely associated with canting arms. A further definition of rebus is:
historical An ornamental device associated with a person to whose name it punningly alludes.
Wikipedia points out that a person of note might well have a rebus as a personal emblem, used perhaps to decorate buildings or as a seal, and entirely separate from their coat of arms.
The term canting also gives rise to ye olde punne, for which I assume no responsibility... and a pun in words this time, without any intruding pictures, albeit none the better for it:
Heralds don't pun; they cant.
answered 2 hours ago
tmgr
646311
1
I think rebus should rank a little stronger in your answer.
– AmI
1 hour ago
@AmI Very politely understated! I'll give it an edit in a bit.
– tmgr
1 hour ago
Please don't overstate -- phonetic rebuses aren't as common as the puns.
– AmI
1 hour ago
add a comment |Â
1 Answer
1
active
oldest
votes
1 Answer
1
active
oldest
votes
active
oldest
votes
active
oldest
votes
up vote
3
down vote
It's a visual pun.
Visual pun is quite a broad graphic design term. Somewhat inevitably, Buzzfeed has a list of visual puns which is as good a way of understanding the term as anything else.
What's going on in your example - replacing characters of a logotype with a related image - is just one of many possible kinds of visual pun. There may well be a more precise term, but not one I'm aware of.
According to Wikipedia:
A visual pun is a pun involving an image or images (in addition to or instead of language), often based on a rebus.
The word rebus is worth some consideration itself; Oxford Living Dictionaries defines it as:
A puzzle in which words are represented by combinations of pictures
and individual letters; for instance, apex might be represented by a
picture of an ape followed by a letter X.
One example of a rebus follows:
While the underlying logic is somewhat different, there are clear visual parallels between rebuses and visual puns of the type in your example.
To return to visual puns, one of the examples the Wikipedia article referenced above gives is the emblem of the 148th Fighter Squadron, 162nd Fighter Wing, Arizona Air National Guard, USAF:
One of the more famous examples in North American corporate logo design, one with more complex punning, is shown below:
(While I wouldn't claim there is anything terribly sophisticated going on here, the puns here do work on several levels; they are left as an exercise to the reader to fully explicate at his or her own leisure.)
The idea of visual puns is nothing new, of course. You could look for (and find) analogies in ideographic writing systems, like those of China and the greater Sinosphere, as well as in the hieroglyphs of ancient Egypt, not least in what linguists term the rebus principle:
the use of existing symbols, such as pictograms, purely for their
sounds regardless of their meaning, to represent new words.
Canting arms are a more direct predecessor. Common in continental heraldry, canting arms use visual puns to convey the name of the arms-bearer - presumably as a practical measure in times of more limited literacy, or, at least, as an aide-mémoire for befuddled heralds, as well as being a source of some small amusement.
For example, the city of Berlin's coat of arms features a large black bear. This phonic association between bear and Berlin, which works in German as well as it does in English, has nothing to do with the actual etymology of the placename.
Again, the word rebus is rather closely associated with canting arms. A further definition of rebus is:
historical An ornamental device associated with a person to whose name it punningly alludes.
Wikipedia points out that a person of note might well have a rebus as a personal emblem, used perhaps to decorate buildings or as a seal, and entirely separate from their coat of arms.
The term canting also gives rise to ye olde punne, for which I assume no responsibility... and a pun in words this time, without any intruding pictures, albeit none the better for it:
Heralds don't pun; they cant.
answered 2 hours ago
tmgr
646311
1
I think rebus should rank a little stronger in your answer.
– AmI
1 hour ago
@AmI Very politely understated! I'll give it an edit in a bit.
– tmgr
1 hour ago
Please don't overstate -- phonetic rebuses aren't as common as the puns.
– AmI
1 hour ago
add a comment |Â
up vote
3
down vote
It's a visual pun.
Visual pun is quite a broad graphic design term. Somewhat inevitably, Buzzfeed has a list of visual puns which is as good a way of understanding the term as anything else.
What's going on in your example - replacing characters of a logotype with a related image - is just one of many possible kinds of visual pun. There may well be a more precise term, but not one I'm aware of.
According to Wikipedia:
A visual pun is a pun involving an image or images (in addition to or instead of language), often based on a rebus.
The word rebus is worth some consideration itself; Oxford Living Dictionaries defines it as:
A puzzle in which words are represented by combinations of pictures
and individual letters; for instance, apex might be represented by a
picture of an ape followed by a letter X.
One example of a rebus follows:
While the underlying logic is somewhat different, there are clear visual parallels between rebuses and visual puns of the type in your example.
To return to visual puns, one of the examples the Wikipedia article referenced above gives is the emblem of the 148th Fighter Squadron, 162nd Fighter Wing, Arizona Air National Guard, USAF:
One of the more famous examples in North American corporate logo design, one with more complex punning, is shown below:
(While I wouldn't claim there is anything terribly sophisticated going on here, the puns here do work on several levels; they are left as an exercise to the reader to fully explicate at his or her own leisure.)
The idea of visual puns is nothing new, of course. You could look for (and find) analogies in ideographic writing systems, like those of China and the greater Sinosphere, as well as in the hieroglyphs of ancient Egypt, not least in what linguists term the rebus principle:
the use of existing symbols, such as pictograms, purely for their
sounds regardless of their meaning, to represent new words.
Canting arms are a more direct predecessor. Common in continental heraldry, canting arms use visual puns to convey the name of the arms-bearer - presumably as a practical measure in times of more limited literacy, or, at least, as an aide-mémoire for befuddled heralds, as well as being a source of some small amusement.
For example, the city of Berlin's coat of arms features a large black bear. This phonic association between bear and Berlin, which works in German as well as it does in English, has nothing to do with the actual etymology of the placename.
Again, the word rebus is rather closely associated with canting arms. A further definition of rebus is:
historical An ornamental device associated with a person to whose name it punningly alludes.
Wikipedia points out that a person of note might well have a rebus as a personal emblem, used perhaps to decorate buildings or as a seal, and entirely separate from their coat of arms.
The term canting also gives rise to ye olde punne, for which I assume no responsibility... and a pun in words this time, without any intruding pictures, albeit none the better for it:
Heralds don't pun; they cant.
answered 2 hours ago
tmgr
646311
1
I think rebus should rank a little stronger in your answer.
– AmI
1 hour ago
@AmI Very politely understated! I'll give it an edit in a bit.
– tmgr
1 hour ago
Please don't overstate -- phonetic rebuses aren't as common as the puns.
– AmI
1 hour ago
add a comment |Â
up vote
3
down vote
up vote
3
down vote
It's a visual pun.
Visual pun is quite a broad graphic design term. Somewhat inevitably, Buzzfeed has a list of visual puns which is as good a way of understanding the term as anything else.
What's going on in your example - replacing characters of a logotype with a related image - is just one of many possible kinds of visual pun. There may well be a more precise term, but not one I'm aware of.
According to Wikipedia:
A visual pun is a pun involving an image or images (in addition to or instead of language), often based on a rebus.
The word rebus is worth some consideration itself; Oxford Living Dictionaries defines it as:
A puzzle in which words are represented by combinations of pictures
and individual letters; for instance, apex might be represented by a
picture of an ape followed by a letter X.
One example of a rebus follows:
While the underlying logic is somewhat different, there are clear visual parallels between rebuses and visual puns of the type in your example.
To return to visual puns, one of the examples the Wikipedia article referenced above gives is the emblem of the 148th Fighter Squadron, 162nd Fighter Wing, Arizona Air National Guard, USAF:
One of the more famous examples in North American corporate logo design, one with more complex punning, is shown below:
(While I wouldn't claim there is anything terribly sophisticated going on here, the puns here do work on several levels; they are left as an exercise to the reader to fully explicate at his or her own leisure.)
The idea of visual puns is nothing new, of course. You could look for (and find) analogies in ideographic writing systems, like those of China and the greater Sinosphere, as well as in the hieroglyphs of ancient Egypt, not least in what linguists term the rebus principle:
the use of existing symbols, such as pictograms, purely for their
sounds regardless of their meaning, to represent new words.
Canting arms are a more direct predecessor. Common in continental heraldry, canting arms use visual puns to convey the name of the arms-bearer - presumably as a practical measure in times of more limited literacy, or, at least, as an aide-mémoire for befuddled heralds, as well as being a source of some small amusement.
For example, the city of Berlin's coat of arms features a large black bear. This phonic association between bear and Berlin, which works in German as well as it does in English, has nothing to do with the actual etymology of the placename.
Again, the word rebus is rather closely associated with canting arms. A further definition of rebus is:
historical An ornamental device associated with a person to whose name it punningly alludes.
Wikipedia points out that a person of note might well have a rebus as a personal emblem, used perhaps to decorate buildings or as a seal, and entirely separate from their coat of arms.
The term canting also gives rise to ye olde punne, for which I assume no responsibility... and a pun in words this time, without any intruding pictures, albeit none the better for it:
Heralds don't pun; they cant.
answered 2 hours ago
tmgr
646311
It's a visual pun.
Visual pun is quite a broad graphic design term. Somewhat inevitably, Buzzfeed has a list of visual puns which is as good a way of understanding the term as anything else.
What's going on in your example - replacing characters of a logotype with a related image - is just one of many possible kinds of visual pun. There may well be a more precise term, but not one I'm aware of.
According to Wikipedia:
A visual pun is a pun involving an image or images (in addition to or instead of language), often based on a rebus.
The word rebus is worth some consideration itself; Oxford Living Dictionaries defines it as:
A puzzle in which words are represented by combinations of pictures
and individual letters; for instance, apex might be represented by a
picture of an ape followed by a letter X.
One example of a rebus follows:
While the underlying logic is somewhat different, there are clear visual parallels between rebuses and visual puns of the type in your example.
To return to visual puns, one of the examples the Wikipedia article referenced above gives is the emblem of the 148th Fighter Squadron, 162nd Fighter Wing, Arizona Air National Guard, USAF:
One of the more famous examples in North American corporate logo design, one with more complex punning, is shown below:
(While I wouldn't claim there is anything terribly sophisticated going on here, the puns here do work on several levels; they are left as an exercise to the reader to fully explicate at his or her own leisure.)
The idea of visual puns is nothing new, of course. You could look for (and find) analogies in ideographic writing systems, like those of China and the greater Sinosphere, as well as in the hieroglyphs of ancient Egypt, not least in what linguists term the rebus principle:
the use of existing symbols, such as pictograms, purely for their
sounds regardless of their meaning, to represent new words.
Canting arms are a more direct predecessor. Common in continental heraldry, canting arms use visual puns to convey the name of the arms-bearer - presumably as a practical measure in times of more limited literacy, or, at least, as an aide-mémoire for befuddled heralds, as well as being a source of some small amusement.
For example, the city of Berlin's coat of arms features a large black bear. This phonic association between bear and Berlin, which works in German as well as it does in English, has nothing to do with the actual etymology of the placename.
Again, the word rebus is rather closely associated with canting arms. A further definition of rebus is:
historical An ornamental device associated with a person to whose name it punningly alludes.
Wikipedia points out that a person of note might well have a rebus as a personal emblem, used perhaps to decorate buildings or as a seal, and entirely separate from their coat of arms.
The term canting also gives rise to ye olde punne, for which I assume no responsibility... and a pun in words this time, without any intruding pictures, albeit none the better for it:
Heralds don't pun; they cant.
answered 2 hours ago
tmgr
646311
edited 36 mins ago
answered 2 hours ago
tmgr
646311
answered 2 hours ago
tmgr
646311
answered 2 hours ago
tmgr
646311
646311
1
I think rebus should rank a little stronger in your answer.
– AmI
1 hour ago
@AmI Very politely understated! I'll give it an edit in a bit.
– tmgr
1 hour ago
Please don't overstate -- phonetic rebuses aren't as common as the puns.
– AmI
1 hour ago
add a comment |Â
1
I think rebus should rank a little stronger in your answer.
– AmI
1 hour ago
@AmI Very politely understated! I'll give it an edit in a bit.
– tmgr
1 hour ago
Please don't overstate -- phonetic rebuses aren't as common as the puns.
– AmI
1 hour ago
1
1
I think rebus should rank a little stronger in your answer.
– AmI
1 hour ago
I think rebus should rank a little stronger in your answer.
– AmI
1 hour ago
@AmI Very politely understated! I'll give it an edit in a bit.
– tmgr
1 hour ago
@AmI Very politely understated! I'll give it an edit in a bit.
– tmgr
1 hour ago
Please don't overstate -- phonetic rebuses aren't as common as the puns.
– AmI
1 hour ago
Please don't overstate -- phonetic rebuses aren't as common as the puns.
– AmI
1 hour ago
add a comment |Â
user3377380 is a new contributor. Be nice, and check out our Code of Conduct.
user3377380 is a new contributor. Be nice, and check out our Code of Conduct.
user3377380 is a new contributor. Be nice, and check out our Code of Conduct.
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