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How does Sitecore EXM track the Email Opens Rate?
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I am using EXM Version 9.0.1, with Sitecore 9 update 1 installation.
I have created the campaign and want to track the email open rate in the report section, but my Email open rates are not capturing , as I am using the simple html template/Plain text Message Template and email body is not clickable.
So I wondering, there is no action happened on the email body and sitecore is not able to track any action of "email Open"
However, If I select the other template, which has some action on the html body and in that case my "email opens" tracks properly as its passing some query string to the Sitecore Site.
Am I missing any configuration to "explicitly track the email open rate" or what is the logic behind the tracking open rate ?
exm
asked 9 hours ago
Ashish Bansal
988214
add a comment |Â
up vote
3
down vote
favorite
I am using EXM Version 9.0.1, with Sitecore 9 update 1 installation.
I have created the campaign and want to track the email open rate in the report section, but my Email open rates are not capturing , as I am using the simple html template/Plain text Message Template and email body is not clickable.
So I wondering, there is no action happened on the email body and sitecore is not able to track any action of "email Open"
However, If I select the other template, which has some action on the html body and in that case my "email opens" tracks properly as its passing some query string to the Sitecore Site.
Am I missing any configuration to "explicitly track the email open rate" or what is the logic behind the tracking open rate ?
exm
asked 9 hours ago
Ashish Bansal
988214
add a comment |Â
up vote
3
down vote
favorite
up vote
3
down vote
favorite
I am using EXM Version 9.0.1, with Sitecore 9 update 1 installation.
I have created the campaign and want to track the email open rate in the report section, but my Email open rates are not capturing , as I am using the simple html template/Plain text Message Template and email body is not clickable.
So I wondering, there is no action happened on the email body and sitecore is not able to track any action of "email Open"
However, If I select the other template, which has some action on the html body and in that case my "email opens" tracks properly as its passing some query string to the Sitecore Site.
Am I missing any configuration to "explicitly track the email open rate" or what is the logic behind the tracking open rate ?
exm
asked 9 hours ago
Ashish Bansal
988214
I am using EXM Version 9.0.1, with Sitecore 9 update 1 installation.
I have created the campaign and want to track the email open rate in the report section, but my Email open rates are not capturing , as I am using the simple html template/Plain text Message Template and email body is not clickable.
So I wondering, there is no action happened on the email body and sitecore is not able to track any action of "email Open"
However, If I select the other template, which has some action on the html body and in that case my "email opens" tracks properly as its passing some query string to the Sitecore Site.
Am I missing any configuration to "explicitly track the email open rate" or what is the logic behind the tracking open rate ?
exm
exm
asked 9 hours ago
Ashish Bansal
988214
asked 9 hours ago
Ashish Bansal
988214
edited 13 mins ago
asked 9 hours ago
Ashish Bansal
988214
asked 9 hours ago
Ashish Bansal
988214
asked 9 hours ago
Ashish Bansal
988214
988214
add a comment |Â
add a comment |Â
1 Answer
1
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up vote
4
down vote
The question is: How does EXM track opens?
EXM embeds a tracking pixel on the bottom if the rendered email that link's to the RegisterOpen.aspx page on the Content Delivery server.
The RegisterOpen process logs the open event as an Interaction on the Contact in xConnect/xDB.
- The first step to troubleshooting this process is examining the raw content of a sent piece of mail and looking for the tracking pixel. If you don't see that, the email layout you're using isn't correctly adding the pixel. (All of the OOTB templates put this). This does NOT exist when you run a "Email Test" from EXM.
- Also, look at the Manage Root item and make sure that "Track Message Open" is checked on the Manager Root.
- Next is to make sure that the pixel is loading correctly. Take the URL, and all of the query string parameters from the raw output of a dispatched piece of mail, and try to run it. Verify that you don't get any 404 or 500 errors. If it works, it will just be blank.
- If that seems to work, verify all logs (Sitecore and xConnect) that communication is working. At this point, if it still isn't working, you will be troubleshooting your xDB implementation which is outside of the scope of this question.
NOTE: I will edit this with screenshots and more information once I am at a computer. Will be a few hours.
answered 8 hours ago
Pete Navarra
8,7851961
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1 Answer
1
active
oldest
votes
1 Answer
1
active
oldest
votes
active
oldest
votes
active
oldest
votes
up vote
4
down vote
The question is: How does EXM track opens?
EXM embeds a tracking pixel on the bottom if the rendered email that link's to the RegisterOpen.aspx page on the Content Delivery server.
The RegisterOpen process logs the open event as an Interaction on the Contact in xConnect/xDB.
- The first step to troubleshooting this process is examining the raw content of a sent piece of mail and looking for the tracking pixel. If you don't see that, the email layout you're using isn't correctly adding the pixel. (All of the OOTB templates put this). This does NOT exist when you run a "Email Test" from EXM.
- Also, look at the Manage Root item and make sure that "Track Message Open" is checked on the Manager Root.
- Next is to make sure that the pixel is loading correctly. Take the URL, and all of the query string parameters from the raw output of a dispatched piece of mail, and try to run it. Verify that you don't get any 404 or 500 errors. If it works, it will just be blank.
- If that seems to work, verify all logs (Sitecore and xConnect) that communication is working. At this point, if it still isn't working, you will be troubleshooting your xDB implementation which is outside of the scope of this question.
NOTE: I will edit this with screenshots and more information once I am at a computer. Will be a few hours.
answered 8 hours ago
Pete Navarra
8,7851961
add a comment |Â
up vote
4
down vote
The question is: How does EXM track opens?
EXM embeds a tracking pixel on the bottom if the rendered email that link's to the RegisterOpen.aspx page on the Content Delivery server.
The RegisterOpen process logs the open event as an Interaction on the Contact in xConnect/xDB.
- The first step to troubleshooting this process is examining the raw content of a sent piece of mail and looking for the tracking pixel. If you don't see that, the email layout you're using isn't correctly adding the pixel. (All of the OOTB templates put this). This does NOT exist when you run a "Email Test" from EXM.
- Also, look at the Manage Root item and make sure that "Track Message Open" is checked on the Manager Root.
- Next is to make sure that the pixel is loading correctly. Take the URL, and all of the query string parameters from the raw output of a dispatched piece of mail, and try to run it. Verify that you don't get any 404 or 500 errors. If it works, it will just be blank.
- If that seems to work, verify all logs (Sitecore and xConnect) that communication is working. At this point, if it still isn't working, you will be troubleshooting your xDB implementation which is outside of the scope of this question.
NOTE: I will edit this with screenshots and more information once I am at a computer. Will be a few hours.
answered 8 hours ago
Pete Navarra
8,7851961
add a comment |Â
up vote
4
down vote
up vote
4
down vote
The question is: How does EXM track opens?
EXM embeds a tracking pixel on the bottom if the rendered email that link's to the RegisterOpen.aspx page on the Content Delivery server.
The RegisterOpen process logs the open event as an Interaction on the Contact in xConnect/xDB.
- The first step to troubleshooting this process is examining the raw content of a sent piece of mail and looking for the tracking pixel. If you don't see that, the email layout you're using isn't correctly adding the pixel. (All of the OOTB templates put this). This does NOT exist when you run a "Email Test" from EXM.
- Also, look at the Manage Root item and make sure that "Track Message Open" is checked on the Manager Root.
- Next is to make sure that the pixel is loading correctly. Take the URL, and all of the query string parameters from the raw output of a dispatched piece of mail, and try to run it. Verify that you don't get any 404 or 500 errors. If it works, it will just be blank.
- If that seems to work, verify all logs (Sitecore and xConnect) that communication is working. At this point, if it still isn't working, you will be troubleshooting your xDB implementation which is outside of the scope of this question.
NOTE: I will edit this with screenshots and more information once I am at a computer. Will be a few hours.
answered 8 hours ago
Pete Navarra
8,7851961
The question is: How does EXM track opens?
EXM embeds a tracking pixel on the bottom if the rendered email that link's to the RegisterOpen.aspx page on the Content Delivery server.
The RegisterOpen process logs the open event as an Interaction on the Contact in xConnect/xDB.
- The first step to troubleshooting this process is examining the raw content of a sent piece of mail and looking for the tracking pixel. If you don't see that, the email layout you're using isn't correctly adding the pixel. (All of the OOTB templates put this). This does NOT exist when you run a "Email Test" from EXM.
- Also, look at the Manage Root item and make sure that "Track Message Open" is checked on the Manager Root.
- Next is to make sure that the pixel is loading correctly. Take the URL, and all of the query string parameters from the raw output of a dispatched piece of mail, and try to run it. Verify that you don't get any 404 or 500 errors. If it works, it will just be blank.
- If that seems to work, verify all logs (Sitecore and xConnect) that communication is working. At this point, if it still isn't working, you will be troubleshooting your xDB implementation which is outside of the scope of this question.
NOTE: I will edit this with screenshots and more information once I am at a computer. Will be a few hours.
answered 8 hours ago
Pete Navarra
8,7851961
edited 5 hours ago
answered 8 hours ago
Pete Navarra
8,7851961
answered 8 hours ago
Pete Navarra
8,7851961
answered 8 hours ago
Pete Navarra
8,7851961
8,7851961
add a comment |Â
add a comment |Â
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