Why are phonewords called vanity numbers?

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A vanity number is a local or toll-free telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes.



While many of these are phonewords (such as 1-800-Flowers, 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.




Accorging to Google Books the expression is from the late ’80s but why ‘vanity’?



Is vanity number the more common expression to refer to these ofen used numeric/alphanumeric numbers?



Is it only AmE usage or is it also British?










share|improve this question



















  • 4




    Vanity numbers: by analogy with vanity plates. American usage, I'd think. Phone numbers aren't generally alphabetised that way in the UK. Vanity number is a new one to me.
    – tmgr
    50 mins ago











  • @tmgr I don't think anywhere still alphabetises like that in the mobile era. But I definitely did see phone numbers like this in the UK in the 80s/90s.
    – Jontia
    21 mins ago










  • @Jonita It's a dying art, indeed! I've seen 'em too, back in the day, but they were nowhere near as ubiquitous as in the States; we just didn't have the letters on our rented BT rotary phones. But all that's neither here nor there re OP's question; I don't think they were ever called vanity numbers in the UK, be they nice number combinations or phonewords. Still, vanity plate is now generally understood in the UK (as opposed to personalised number plate, which just rolls off the tongue), so I'd think most folk would 'get it' even if they'd never heard it.
    – tmgr
    12 mins ago
















up vote
1
down vote

favorite













A vanity number is a local or toll-free telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes.



While many of these are phonewords (such as 1-800-Flowers, 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.




Accorging to Google Books the expression is from the late ’80s but why ‘vanity’?



Is vanity number the more common expression to refer to these ofen used numeric/alphanumeric numbers?



Is it only AmE usage or is it also British?










share|improve this question



















  • 4




    Vanity numbers: by analogy with vanity plates. American usage, I'd think. Phone numbers aren't generally alphabetised that way in the UK. Vanity number is a new one to me.
    – tmgr
    50 mins ago











  • @tmgr I don't think anywhere still alphabetises like that in the mobile era. But I definitely did see phone numbers like this in the UK in the 80s/90s.
    – Jontia
    21 mins ago










  • @Jonita It's a dying art, indeed! I've seen 'em too, back in the day, but they were nowhere near as ubiquitous as in the States; we just didn't have the letters on our rented BT rotary phones. But all that's neither here nor there re OP's question; I don't think they were ever called vanity numbers in the UK, be they nice number combinations or phonewords. Still, vanity plate is now generally understood in the UK (as opposed to personalised number plate, which just rolls off the tongue), so I'd think most folk would 'get it' even if they'd never heard it.
    – tmgr
    12 mins ago












up vote
1
down vote

favorite









up vote
1
down vote

favorite












A vanity number is a local or toll-free telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes.



While many of these are phonewords (such as 1-800-Flowers, 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.




Accorging to Google Books the expression is from the late ’80s but why ‘vanity’?



Is vanity number the more common expression to refer to these ofen used numeric/alphanumeric numbers?



Is it only AmE usage or is it also British?










share|improve this question
















A vanity number is a local or toll-free telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes.



While many of these are phonewords (such as 1-800-Flowers, 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.




Accorging to Google Books the expression is from the late ’80s but why ‘vanity’?



Is vanity number the more common expression to refer to these ofen used numeric/alphanumeric numbers?



Is it only AmE usage or is it also British?







word-usage






share|improve this question















share|improve this question













share|improve this question




share|improve this question








edited 45 mins ago

























asked 53 mins ago









user070221

18.8k851121




18.8k851121







  • 4




    Vanity numbers: by analogy with vanity plates. American usage, I'd think. Phone numbers aren't generally alphabetised that way in the UK. Vanity number is a new one to me.
    – tmgr
    50 mins ago











  • @tmgr I don't think anywhere still alphabetises like that in the mobile era. But I definitely did see phone numbers like this in the UK in the 80s/90s.
    – Jontia
    21 mins ago










  • @Jonita It's a dying art, indeed! I've seen 'em too, back in the day, but they were nowhere near as ubiquitous as in the States; we just didn't have the letters on our rented BT rotary phones. But all that's neither here nor there re OP's question; I don't think they were ever called vanity numbers in the UK, be they nice number combinations or phonewords. Still, vanity plate is now generally understood in the UK (as opposed to personalised number plate, which just rolls off the tongue), so I'd think most folk would 'get it' even if they'd never heard it.
    – tmgr
    12 mins ago












  • 4




    Vanity numbers: by analogy with vanity plates. American usage, I'd think. Phone numbers aren't generally alphabetised that way in the UK. Vanity number is a new one to me.
    – tmgr
    50 mins ago











  • @tmgr I don't think anywhere still alphabetises like that in the mobile era. But I definitely did see phone numbers like this in the UK in the 80s/90s.
    – Jontia
    21 mins ago










  • @Jonita It's a dying art, indeed! I've seen 'em too, back in the day, but they were nowhere near as ubiquitous as in the States; we just didn't have the letters on our rented BT rotary phones. But all that's neither here nor there re OP's question; I don't think they were ever called vanity numbers in the UK, be they nice number combinations or phonewords. Still, vanity plate is now generally understood in the UK (as opposed to personalised number plate, which just rolls off the tongue), so I'd think most folk would 'get it' even if they'd never heard it.
    – tmgr
    12 mins ago







4




4




Vanity numbers: by analogy with vanity plates. American usage, I'd think. Phone numbers aren't generally alphabetised that way in the UK. Vanity number is a new one to me.
– tmgr
50 mins ago





Vanity numbers: by analogy with vanity plates. American usage, I'd think. Phone numbers aren't generally alphabetised that way in the UK. Vanity number is a new one to me.
– tmgr
50 mins ago













@tmgr I don't think anywhere still alphabetises like that in the mobile era. But I definitely did see phone numbers like this in the UK in the 80s/90s.
– Jontia
21 mins ago




@tmgr I don't think anywhere still alphabetises like that in the mobile era. But I definitely did see phone numbers like this in the UK in the 80s/90s.
– Jontia
21 mins ago












@Jonita It's a dying art, indeed! I've seen 'em too, back in the day, but they were nowhere near as ubiquitous as in the States; we just didn't have the letters on our rented BT rotary phones. But all that's neither here nor there re OP's question; I don't think they were ever called vanity numbers in the UK, be they nice number combinations or phonewords. Still, vanity plate is now generally understood in the UK (as opposed to personalised number plate, which just rolls off the tongue), so I'd think most folk would 'get it' even if they'd never heard it.
– tmgr
12 mins ago




@Jonita It's a dying art, indeed! I've seen 'em too, back in the day, but they were nowhere near as ubiquitous as in the States; we just didn't have the letters on our rented BT rotary phones. But all that's neither here nor there re OP's question; I don't think they were ever called vanity numbers in the UK, be they nice number combinations or phonewords. Still, vanity plate is now generally understood in the UK (as opposed to personalised number plate, which just rolls off the tongue), so I'd think most folk would 'get it' even if they'd never heard it.
– tmgr
12 mins ago










2 Answers
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up vote
3
down vote













Usually things are given the "Vanity" prefix when you're paying extra to get something that doesn't serve a functional purpose.



As @tmgr noted, the most common analogy is Vanity Plates, a car license plate that spells a word, but doesn't add anything, Like this one for £4000. Vanity publishing, is where an author pays for something to be published instead of the publisher paying the author, which is the more traditional situation.



The underlying premise is that the person buying this vanity service wants it for nothing more than to show off. It is potentially slightly misplaced with respect to these phone numbers, as they serve the purpose of making the businesses' number more memorable than a rival service. Very useful in the pre-mobile era.




vanity 1. excessive pride in or admiration of one's own appearance or achievements.
"it flattered his vanity to think I was in love with him"
synonyms: conceit, conceitedness, self-conceit, narcissism, self-love, self-admiration, self-regard, self-absorption, self-obsession, self-centredness, egotism, egoism, egocentrism, egomania;







share|improve this answer
















  • 1




    I'm not sure why vanity phone numbers would be less useful in the "mobile era". Sure, these days you can save numbers on your phone and attach a name to them, so you don't have to remember your friend's phone numbers. But with a business name, the idea is that you see or hear it in an advertisement and remember it later. Like, I don't have 1-800-FLOWERS on my cell phone. But if I had a sudden desire to order flowers, I remember that number even though I've never called them in my life.
    – Jay
    13 mins ago










  • @Jay, while that's true, in the mobile era I don't have to remember any numbers any more because the last flower shop I used is already in my phone. A decent website is more useful than a memorable number, so maybe I should have said "smart phone" rather than "mobile" era.
    – Jontia
    4 mins ago

















up vote
3
down vote













The AHD's primary meaning of the noun vanity is typical:




Excessive pride in one's appearance or accomplishments; conceit.




It follows that a vanity product or service is one that is purchased in order to feed one's vanity, by drawing attention or by artificially boosting one's stature to outward appearances. The oldest derived term in the OED is vanity publisher, attested from at least 1922, a publisher who publishes only at the author's expense. In other words, a vanity publisher is a press that someone pays so that he or she can call him- or herself a published author, in contrast to a traditional publisher, which would pay the author for printing rights, as well as in contrast to self-publishing, where the author produces and maintains control of the entire product.



A more familiar term is vanity plate, for a car license plate on which the registrant chooses a custom/personal word or slogan instead of having random letters or numbers assigned.



Vanity license plate reading JEDIIAM from Wikimedia Commons



Vanity phone numbers, vanity URLs, vanity DNS nameservers… these are all very mildly disparaging terms for ways where someone can pay a little extra money to stand out from the crowd.






share|improve this answer




















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    2 Answers
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    2 Answers
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    up vote
    3
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    Usually things are given the "Vanity" prefix when you're paying extra to get something that doesn't serve a functional purpose.



    As @tmgr noted, the most common analogy is Vanity Plates, a car license plate that spells a word, but doesn't add anything, Like this one for £4000. Vanity publishing, is where an author pays for something to be published instead of the publisher paying the author, which is the more traditional situation.



    The underlying premise is that the person buying this vanity service wants it for nothing more than to show off. It is potentially slightly misplaced with respect to these phone numbers, as they serve the purpose of making the businesses' number more memorable than a rival service. Very useful in the pre-mobile era.




    vanity 1. excessive pride in or admiration of one's own appearance or achievements.
    "it flattered his vanity to think I was in love with him"
    synonyms: conceit, conceitedness, self-conceit, narcissism, self-love, self-admiration, self-regard, self-absorption, self-obsession, self-centredness, egotism, egoism, egocentrism, egomania;







    share|improve this answer
















    • 1




      I'm not sure why vanity phone numbers would be less useful in the "mobile era". Sure, these days you can save numbers on your phone and attach a name to them, so you don't have to remember your friend's phone numbers. But with a business name, the idea is that you see or hear it in an advertisement and remember it later. Like, I don't have 1-800-FLOWERS on my cell phone. But if I had a sudden desire to order flowers, I remember that number even though I've never called them in my life.
      – Jay
      13 mins ago










    • @Jay, while that's true, in the mobile era I don't have to remember any numbers any more because the last flower shop I used is already in my phone. A decent website is more useful than a memorable number, so maybe I should have said "smart phone" rather than "mobile" era.
      – Jontia
      4 mins ago














    up vote
    3
    down vote













    Usually things are given the "Vanity" prefix when you're paying extra to get something that doesn't serve a functional purpose.



    As @tmgr noted, the most common analogy is Vanity Plates, a car license plate that spells a word, but doesn't add anything, Like this one for £4000. Vanity publishing, is where an author pays for something to be published instead of the publisher paying the author, which is the more traditional situation.



    The underlying premise is that the person buying this vanity service wants it for nothing more than to show off. It is potentially slightly misplaced with respect to these phone numbers, as they serve the purpose of making the businesses' number more memorable than a rival service. Very useful in the pre-mobile era.




    vanity 1. excessive pride in or admiration of one's own appearance or achievements.
    "it flattered his vanity to think I was in love with him"
    synonyms: conceit, conceitedness, self-conceit, narcissism, self-love, self-admiration, self-regard, self-absorption, self-obsession, self-centredness, egotism, egoism, egocentrism, egomania;







    share|improve this answer
















    • 1




      I'm not sure why vanity phone numbers would be less useful in the "mobile era". Sure, these days you can save numbers on your phone and attach a name to them, so you don't have to remember your friend's phone numbers. But with a business name, the idea is that you see or hear it in an advertisement and remember it later. Like, I don't have 1-800-FLOWERS on my cell phone. But if I had a sudden desire to order flowers, I remember that number even though I've never called them in my life.
      – Jay
      13 mins ago










    • @Jay, while that's true, in the mobile era I don't have to remember any numbers any more because the last flower shop I used is already in my phone. A decent website is more useful than a memorable number, so maybe I should have said "smart phone" rather than "mobile" era.
      – Jontia
      4 mins ago












    up vote
    3
    down vote










    up vote
    3
    down vote









    Usually things are given the "Vanity" prefix when you're paying extra to get something that doesn't serve a functional purpose.



    As @tmgr noted, the most common analogy is Vanity Plates, a car license plate that spells a word, but doesn't add anything, Like this one for £4000. Vanity publishing, is where an author pays for something to be published instead of the publisher paying the author, which is the more traditional situation.



    The underlying premise is that the person buying this vanity service wants it for nothing more than to show off. It is potentially slightly misplaced with respect to these phone numbers, as they serve the purpose of making the businesses' number more memorable than a rival service. Very useful in the pre-mobile era.




    vanity 1. excessive pride in or admiration of one's own appearance or achievements.
    "it flattered his vanity to think I was in love with him"
    synonyms: conceit, conceitedness, self-conceit, narcissism, self-love, self-admiration, self-regard, self-absorption, self-obsession, self-centredness, egotism, egoism, egocentrism, egomania;







    share|improve this answer












    Usually things are given the "Vanity" prefix when you're paying extra to get something that doesn't serve a functional purpose.



    As @tmgr noted, the most common analogy is Vanity Plates, a car license plate that spells a word, but doesn't add anything, Like this one for £4000. Vanity publishing, is where an author pays for something to be published instead of the publisher paying the author, which is the more traditional situation.



    The underlying premise is that the person buying this vanity service wants it for nothing more than to show off. It is potentially slightly misplaced with respect to these phone numbers, as they serve the purpose of making the businesses' number more memorable than a rival service. Very useful in the pre-mobile era.




    vanity 1. excessive pride in or admiration of one's own appearance or achievements.
    "it flattered his vanity to think I was in love with him"
    synonyms: conceit, conceitedness, self-conceit, narcissism, self-love, self-admiration, self-regard, self-absorption, self-obsession, self-centredness, egotism, egoism, egocentrism, egomania;








    share|improve this answer












    share|improve this answer



    share|improve this answer










    answered 22 mins ago









    Jontia

    20129




    20129







    • 1




      I'm not sure why vanity phone numbers would be less useful in the "mobile era". Sure, these days you can save numbers on your phone and attach a name to them, so you don't have to remember your friend's phone numbers. But with a business name, the idea is that you see or hear it in an advertisement and remember it later. Like, I don't have 1-800-FLOWERS on my cell phone. But if I had a sudden desire to order flowers, I remember that number even though I've never called them in my life.
      – Jay
      13 mins ago










    • @Jay, while that's true, in the mobile era I don't have to remember any numbers any more because the last flower shop I used is already in my phone. A decent website is more useful than a memorable number, so maybe I should have said "smart phone" rather than "mobile" era.
      – Jontia
      4 mins ago












    • 1




      I'm not sure why vanity phone numbers would be less useful in the "mobile era". Sure, these days you can save numbers on your phone and attach a name to them, so you don't have to remember your friend's phone numbers. But with a business name, the idea is that you see or hear it in an advertisement and remember it later. Like, I don't have 1-800-FLOWERS on my cell phone. But if I had a sudden desire to order flowers, I remember that number even though I've never called them in my life.
      – Jay
      13 mins ago










    • @Jay, while that's true, in the mobile era I don't have to remember any numbers any more because the last flower shop I used is already in my phone. A decent website is more useful than a memorable number, so maybe I should have said "smart phone" rather than "mobile" era.
      – Jontia
      4 mins ago







    1




    1




    I'm not sure why vanity phone numbers would be less useful in the "mobile era". Sure, these days you can save numbers on your phone and attach a name to them, so you don't have to remember your friend's phone numbers. But with a business name, the idea is that you see or hear it in an advertisement and remember it later. Like, I don't have 1-800-FLOWERS on my cell phone. But if I had a sudden desire to order flowers, I remember that number even though I've never called them in my life.
    – Jay
    13 mins ago




    I'm not sure why vanity phone numbers would be less useful in the "mobile era". Sure, these days you can save numbers on your phone and attach a name to them, so you don't have to remember your friend's phone numbers. But with a business name, the idea is that you see or hear it in an advertisement and remember it later. Like, I don't have 1-800-FLOWERS on my cell phone. But if I had a sudden desire to order flowers, I remember that number even though I've never called them in my life.
    – Jay
    13 mins ago












    @Jay, while that's true, in the mobile era I don't have to remember any numbers any more because the last flower shop I used is already in my phone. A decent website is more useful than a memorable number, so maybe I should have said "smart phone" rather than "mobile" era.
    – Jontia
    4 mins ago




    @Jay, while that's true, in the mobile era I don't have to remember any numbers any more because the last flower shop I used is already in my phone. A decent website is more useful than a memorable number, so maybe I should have said "smart phone" rather than "mobile" era.
    – Jontia
    4 mins ago












    up vote
    3
    down vote













    The AHD's primary meaning of the noun vanity is typical:




    Excessive pride in one's appearance or accomplishments; conceit.




    It follows that a vanity product or service is one that is purchased in order to feed one's vanity, by drawing attention or by artificially boosting one's stature to outward appearances. The oldest derived term in the OED is vanity publisher, attested from at least 1922, a publisher who publishes only at the author's expense. In other words, a vanity publisher is a press that someone pays so that he or she can call him- or herself a published author, in contrast to a traditional publisher, which would pay the author for printing rights, as well as in contrast to self-publishing, where the author produces and maintains control of the entire product.



    A more familiar term is vanity plate, for a car license plate on which the registrant chooses a custom/personal word or slogan instead of having random letters or numbers assigned.



    Vanity license plate reading JEDIIAM from Wikimedia Commons



    Vanity phone numbers, vanity URLs, vanity DNS nameservers… these are all very mildly disparaging terms for ways where someone can pay a little extra money to stand out from the crowd.






    share|improve this answer
























      up vote
      3
      down vote













      The AHD's primary meaning of the noun vanity is typical:




      Excessive pride in one's appearance or accomplishments; conceit.




      It follows that a vanity product or service is one that is purchased in order to feed one's vanity, by drawing attention or by artificially boosting one's stature to outward appearances. The oldest derived term in the OED is vanity publisher, attested from at least 1922, a publisher who publishes only at the author's expense. In other words, a vanity publisher is a press that someone pays so that he or she can call him- or herself a published author, in contrast to a traditional publisher, which would pay the author for printing rights, as well as in contrast to self-publishing, where the author produces and maintains control of the entire product.



      A more familiar term is vanity plate, for a car license plate on which the registrant chooses a custom/personal word or slogan instead of having random letters or numbers assigned.



      Vanity license plate reading JEDIIAM from Wikimedia Commons



      Vanity phone numbers, vanity URLs, vanity DNS nameservers… these are all very mildly disparaging terms for ways where someone can pay a little extra money to stand out from the crowd.






      share|improve this answer






















        up vote
        3
        down vote










        up vote
        3
        down vote









        The AHD's primary meaning of the noun vanity is typical:




        Excessive pride in one's appearance or accomplishments; conceit.




        It follows that a vanity product or service is one that is purchased in order to feed one's vanity, by drawing attention or by artificially boosting one's stature to outward appearances. The oldest derived term in the OED is vanity publisher, attested from at least 1922, a publisher who publishes only at the author's expense. In other words, a vanity publisher is a press that someone pays so that he or she can call him- or herself a published author, in contrast to a traditional publisher, which would pay the author for printing rights, as well as in contrast to self-publishing, where the author produces and maintains control of the entire product.



        A more familiar term is vanity plate, for a car license plate on which the registrant chooses a custom/personal word or slogan instead of having random letters or numbers assigned.



        Vanity license plate reading JEDIIAM from Wikimedia Commons



        Vanity phone numbers, vanity URLs, vanity DNS nameservers… these are all very mildly disparaging terms for ways where someone can pay a little extra money to stand out from the crowd.






        share|improve this answer












        The AHD's primary meaning of the noun vanity is typical:




        Excessive pride in one's appearance or accomplishments; conceit.




        It follows that a vanity product or service is one that is purchased in order to feed one's vanity, by drawing attention or by artificially boosting one's stature to outward appearances. The oldest derived term in the OED is vanity publisher, attested from at least 1922, a publisher who publishes only at the author's expense. In other words, a vanity publisher is a press that someone pays so that he or she can call him- or herself a published author, in contrast to a traditional publisher, which would pay the author for printing rights, as well as in contrast to self-publishing, where the author produces and maintains control of the entire product.



        A more familiar term is vanity plate, for a car license plate on which the registrant chooses a custom/personal word or slogan instead of having random letters or numbers assigned.



        Vanity license plate reading JEDIIAM from Wikimedia Commons



        Vanity phone numbers, vanity URLs, vanity DNS nameservers… these are all very mildly disparaging terms for ways where someone can pay a little extra money to stand out from the crowd.







        share|improve this answer












        share|improve this answer



        share|improve this answer










        answered 19 mins ago









        choster

        35.3k1479129




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