Is there a word for when a logo uses an image for one or more of its letters?

The name of the pictureThe name of the pictureThe name of the pictureClash Royale CLAN TAG#URR8PPP











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There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this:



Smoke shop logo



Is there a word for this? (It's not a rebus!)



I often see it in lazy or sometimes terrible graphic design. "Visual pun" comes close, but in many cases there doesn't seem to be any punning at all, or maybe they're just unfunny. In the worst cases, the word is rendered nearly incomprehensible or ambiguous.



More examples, all of which are fairly "punny". (I can't find any examples of the unfunny/downright-incomprehensible ones, sorry.)
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Born Social



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    up vote
    2
    down vote

    favorite












    There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this:



    Smoke shop logo



    Is there a word for this? (It's not a rebus!)



    I often see it in lazy or sometimes terrible graphic design. "Visual pun" comes close, but in many cases there doesn't seem to be any punning at all, or maybe they're just unfunny. In the worst cases, the word is rendered nearly incomprehensible or ambiguous.



    More examples, all of which are fairly "punny". (I can't find any examples of the unfunny/downright-incomprehensible ones, sorry.)
    Name Tag Wizard



    Born Social



    enter image description here










    share|improve this question







    New contributor




    Richard Maneuv is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
    Check out our Code of Conduct.





















      up vote
      2
      down vote

      favorite









      up vote
      2
      down vote

      favorite











      There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this:



      Smoke shop logo



      Is there a word for this? (It's not a rebus!)



      I often see it in lazy or sometimes terrible graphic design. "Visual pun" comes close, but in many cases there doesn't seem to be any punning at all, or maybe they're just unfunny. In the worst cases, the word is rendered nearly incomprehensible or ambiguous.



      More examples, all of which are fairly "punny". (I can't find any examples of the unfunny/downright-incomprehensible ones, sorry.)
      Name Tag Wizard



      Born Social



      enter image description here










      share|improve this question







      New contributor




      Richard Maneuv is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
      Check out our Code of Conduct.











      There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this:



      Smoke shop logo



      Is there a word for this? (It's not a rebus!)



      I often see it in lazy or sometimes terrible graphic design. "Visual pun" comes close, but in many cases there doesn't seem to be any punning at all, or maybe they're just unfunny. In the worst cases, the word is rendered nearly incomprehensible or ambiguous.



      More examples, all of which are fairly "punny". (I can't find any examples of the unfunny/downright-incomprehensible ones, sorry.)
      Name Tag Wizard



      Born Social



      enter image description here







      logo text terminology






      share|improve this question







      New contributor




      Richard Maneuv is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
      Check out our Code of Conduct.











      share|improve this question







      New contributor




      Richard Maneuv is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
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          2 Answers
          2






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          A Pictograph or Pictogram.




          pictograph |ˈpiktəˌgraf| (also pictogram |-ˌgram| )

          noun

          a pictorial symbol for a word or phrase. Pictographs were used as the earliest known form of writing, examples having been discovered in Egypt and Mesopotamia from before 3000 bc .

          • a pictorial representation of statistics on a chart, graph, or computer screen.


          DERIVATIVES
          pictographic |ˌpiktəˈgrafik| adjective.
          pictography |pikˈtägrəfē| noun


          ORIGIN mid 19th cent.: from Latin pict- ‘painted’ (from the verb pingere) + -graph.







          share|improve this answer



























            up vote
            2
            down vote













            Semantization



            Emphasize the meaning of a word or phrase through graphic resources, alluding to some immediate quality directly or indirectly related.



            Quite used as a graphic resource can be classified according to their to the modification used:



            • Typographical variables

            • Position

            • Direction

            • Distortion

            • Breaking

            • Exclusion

            • Adding

            • Replacement

            Typographical Variables



            Using typographic variables as a semantic resource: size, inclination, style, color, width.



            Size



            families logo



            Inclination



            Subway Logo



            Style



            enter image description here



            Color



            Golf



            Width



            hulk logo



            Position



            Changing the position of the characters.
            London logo



            Direction



            Changing the direction of the characters.



            delegazione



            Distortion



            Distortion of the characters.



            Axcess



            Breaking



            surface



            Exclusion



            missing link



            Adding



            • Images

            • Characters

            • Graphics

            Puma logo



            Replacement



            • Images

            • Characters

            • Graphics

            Ikea replacement






            share|improve this answer






















            • Hey Danielillo, "Semantization" isn't an English word as far as I know. I've never heard it, and it's not in the OED, or in Merriam-Webster.
              – Billy Kerr
              58 mins ago











            • 😁 😂 🤣 This time I have no any excuse because it does not exist in Spanish either; semantization is the word we used in the university when referring to this type of designs. What do you propose as an alternative?
              – Danielillo
              42 mins ago










            • Many of these examples are not relevant to the actual question, and they make it for a rather overwhelming list. I'd suggest you remove the examples that don't specifically address the case in the original question to make the answer easier to read.
              – barbecue
              7 mins ago










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            2 Answers
            2






            active

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            2 Answers
            2






            active

            oldest

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            active

            oldest

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            active

            oldest

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            up vote
            3
            down vote













            A Pictograph or Pictogram.




            pictograph |ˈpiktəˌgraf| (also pictogram |-ˌgram| )

            noun

            a pictorial symbol for a word or phrase. Pictographs were used as the earliest known form of writing, examples having been discovered in Egypt and Mesopotamia from before 3000 bc .

            • a pictorial representation of statistics on a chart, graph, or computer screen.


            DERIVATIVES
            pictographic |ˌpiktəˈgrafik| adjective.
            pictography |pikˈtägrəfē| noun


            ORIGIN mid 19th cent.: from Latin pict- ‘painted’ (from the verb pingere) + -graph.







            share|improve this answer
























              up vote
              3
              down vote













              A Pictograph or Pictogram.




              pictograph |ˈpiktəˌgraf| (also pictogram |-ˌgram| )

              noun

              a pictorial symbol for a word or phrase. Pictographs were used as the earliest known form of writing, examples having been discovered in Egypt and Mesopotamia from before 3000 bc .

              • a pictorial representation of statistics on a chart, graph, or computer screen.


              DERIVATIVES
              pictographic |ˌpiktəˈgrafik| adjective.
              pictography |pikˈtägrəfē| noun


              ORIGIN mid 19th cent.: from Latin pict- ‘painted’ (from the verb pingere) + -graph.







              share|improve this answer






















                up vote
                3
                down vote










                up vote
                3
                down vote









                A Pictograph or Pictogram.




                pictograph |ˈpiktəˌgraf| (also pictogram |-ˌgram| )

                noun

                a pictorial symbol for a word or phrase. Pictographs were used as the earliest known form of writing, examples having been discovered in Egypt and Mesopotamia from before 3000 bc .

                • a pictorial representation of statistics on a chart, graph, or computer screen.


                DERIVATIVES
                pictographic |ˌpiktəˈgrafik| adjective.
                pictography |pikˈtägrəfē| noun


                ORIGIN mid 19th cent.: from Latin pict- ‘painted’ (from the verb pingere) + -graph.







                share|improve this answer












                A Pictograph or Pictogram.




                pictograph |ˈpiktəˌgraf| (also pictogram |-ˌgram| )

                noun

                a pictorial symbol for a word or phrase. Pictographs were used as the earliest known form of writing, examples having been discovered in Egypt and Mesopotamia from before 3000 bc .

                • a pictorial representation of statistics on a chart, graph, or computer screen.


                DERIVATIVES
                pictographic |ˌpiktəˈgrafik| adjective.
                pictography |pikˈtägrəfē| noun


                ORIGIN mid 19th cent.: from Latin pict- ‘painted’ (from the verb pingere) + -graph.








                share|improve this answer












                share|improve this answer



                share|improve this answer










                answered 2 hours ago









                Scott

                140k14194396




                140k14194396




















                    up vote
                    2
                    down vote













                    Semantization



                    Emphasize the meaning of a word or phrase through graphic resources, alluding to some immediate quality directly or indirectly related.



                    Quite used as a graphic resource can be classified according to their to the modification used:



                    • Typographical variables

                    • Position

                    • Direction

                    • Distortion

                    • Breaking

                    • Exclusion

                    • Adding

                    • Replacement

                    Typographical Variables



                    Using typographic variables as a semantic resource: size, inclination, style, color, width.



                    Size



                    families logo



                    Inclination



                    Subway Logo



                    Style



                    enter image description here



                    Color



                    Golf



                    Width



                    hulk logo



                    Position



                    Changing the position of the characters.
                    London logo



                    Direction



                    Changing the direction of the characters.



                    delegazione



                    Distortion



                    Distortion of the characters.



                    Axcess



                    Breaking



                    surface



                    Exclusion



                    missing link



                    Adding



                    • Images

                    • Characters

                    • Graphics

                    Puma logo



                    Replacement



                    • Images

                    • Characters

                    • Graphics

                    Ikea replacement






                    share|improve this answer






















                    • Hey Danielillo, "Semantization" isn't an English word as far as I know. I've never heard it, and it's not in the OED, or in Merriam-Webster.
                      – Billy Kerr
                      58 mins ago











                    • 😁 😂 🤣 This time I have no any excuse because it does not exist in Spanish either; semantization is the word we used in the university when referring to this type of designs. What do you propose as an alternative?
                      – Danielillo
                      42 mins ago










                    • Many of these examples are not relevant to the actual question, and they make it for a rather overwhelming list. I'd suggest you remove the examples that don't specifically address the case in the original question to make the answer easier to read.
                      – barbecue
                      7 mins ago














                    up vote
                    2
                    down vote













                    Semantization



                    Emphasize the meaning of a word or phrase through graphic resources, alluding to some immediate quality directly or indirectly related.



                    Quite used as a graphic resource can be classified according to their to the modification used:



                    • Typographical variables

                    • Position

                    • Direction

                    • Distortion

                    • Breaking

                    • Exclusion

                    • Adding

                    • Replacement

                    Typographical Variables



                    Using typographic variables as a semantic resource: size, inclination, style, color, width.



                    Size



                    families logo



                    Inclination



                    Subway Logo



                    Style



                    enter image description here



                    Color



                    Golf



                    Width



                    hulk logo



                    Position



                    Changing the position of the characters.
                    London logo



                    Direction



                    Changing the direction of the characters.



                    delegazione



                    Distortion



                    Distortion of the characters.



                    Axcess



                    Breaking



                    surface



                    Exclusion



                    missing link



                    Adding



                    • Images

                    • Characters

                    • Graphics

                    Puma logo



                    Replacement



                    • Images

                    • Characters

                    • Graphics

                    Ikea replacement






                    share|improve this answer






















                    • Hey Danielillo, "Semantization" isn't an English word as far as I know. I've never heard it, and it's not in the OED, or in Merriam-Webster.
                      – Billy Kerr
                      58 mins ago











                    • 😁 😂 🤣 This time I have no any excuse because it does not exist in Spanish either; semantization is the word we used in the university when referring to this type of designs. What do you propose as an alternative?
                      – Danielillo
                      42 mins ago










                    • Many of these examples are not relevant to the actual question, and they make it for a rather overwhelming list. I'd suggest you remove the examples that don't specifically address the case in the original question to make the answer easier to read.
                      – barbecue
                      7 mins ago












                    up vote
                    2
                    down vote










                    up vote
                    2
                    down vote









                    Semantization



                    Emphasize the meaning of a word or phrase through graphic resources, alluding to some immediate quality directly or indirectly related.



                    Quite used as a graphic resource can be classified according to their to the modification used:



                    • Typographical variables

                    • Position

                    • Direction

                    • Distortion

                    • Breaking

                    • Exclusion

                    • Adding

                    • Replacement

                    Typographical Variables



                    Using typographic variables as a semantic resource: size, inclination, style, color, width.



                    Size



                    families logo



                    Inclination



                    Subway Logo



                    Style



                    enter image description here



                    Color



                    Golf



                    Width



                    hulk logo



                    Position



                    Changing the position of the characters.
                    London logo



                    Direction



                    Changing the direction of the characters.



                    delegazione



                    Distortion



                    Distortion of the characters.



                    Axcess



                    Breaking



                    surface



                    Exclusion



                    missing link



                    Adding



                    • Images

                    • Characters

                    • Graphics

                    Puma logo



                    Replacement



                    • Images

                    • Characters

                    • Graphics

                    Ikea replacement






                    share|improve this answer














                    Semantization



                    Emphasize the meaning of a word or phrase through graphic resources, alluding to some immediate quality directly or indirectly related.



                    Quite used as a graphic resource can be classified according to their to the modification used:



                    • Typographical variables

                    • Position

                    • Direction

                    • Distortion

                    • Breaking

                    • Exclusion

                    • Adding

                    • Replacement

                    Typographical Variables



                    Using typographic variables as a semantic resource: size, inclination, style, color, width.



                    Size



                    families logo



                    Inclination



                    Subway Logo



                    Style



                    enter image description here



                    Color



                    Golf



                    Width



                    hulk logo



                    Position



                    Changing the position of the characters.
                    London logo



                    Direction



                    Changing the direction of the characters.



                    delegazione



                    Distortion



                    Distortion of the characters.



                    Axcess



                    Breaking



                    surface



                    Exclusion



                    missing link



                    Adding



                    • Images

                    • Characters

                    • Graphics

                    Puma logo



                    Replacement



                    • Images

                    • Characters

                    • Graphics

                    Ikea replacement







                    share|improve this answer














                    share|improve this answer



                    share|improve this answer








                    edited 1 hour ago

























                    answered 1 hour ago









                    Danielillo

                    13.2k11851




                    13.2k11851











                    • Hey Danielillo, "Semantization" isn't an English word as far as I know. I've never heard it, and it's not in the OED, or in Merriam-Webster.
                      – Billy Kerr
                      58 mins ago











                    • 😁 😂 🤣 This time I have no any excuse because it does not exist in Spanish either; semantization is the word we used in the university when referring to this type of designs. What do you propose as an alternative?
                      – Danielillo
                      42 mins ago










                    • Many of these examples are not relevant to the actual question, and they make it for a rather overwhelming list. I'd suggest you remove the examples that don't specifically address the case in the original question to make the answer easier to read.
                      – barbecue
                      7 mins ago
















                    • Hey Danielillo, "Semantization" isn't an English word as far as I know. I've never heard it, and it's not in the OED, or in Merriam-Webster.
                      – Billy Kerr
                      58 mins ago











                    • 😁 😂 🤣 This time I have no any excuse because it does not exist in Spanish either; semantization is the word we used in the university when referring to this type of designs. What do you propose as an alternative?
                      – Danielillo
                      42 mins ago










                    • Many of these examples are not relevant to the actual question, and they make it for a rather overwhelming list. I'd suggest you remove the examples that don't specifically address the case in the original question to make the answer easier to read.
                      – barbecue
                      7 mins ago















                    Hey Danielillo, "Semantization" isn't an English word as far as I know. I've never heard it, and it's not in the OED, or in Merriam-Webster.
                    – Billy Kerr
                    58 mins ago





                    Hey Danielillo, "Semantization" isn't an English word as far as I know. I've never heard it, and it's not in the OED, or in Merriam-Webster.
                    – Billy Kerr
                    58 mins ago













                    😁 😂 🤣 This time I have no any excuse because it does not exist in Spanish either; semantization is the word we used in the university when referring to this type of designs. What do you propose as an alternative?
                    – Danielillo
                    42 mins ago




                    😁 😂 🤣 This time I have no any excuse because it does not exist in Spanish either; semantization is the word we used in the university when referring to this type of designs. What do you propose as an alternative?
                    – Danielillo
                    42 mins ago












                    Many of these examples are not relevant to the actual question, and they make it for a rather overwhelming list. I'd suggest you remove the examples that don't specifically address the case in the original question to make the answer easier to read.
                    – barbecue
                    7 mins ago




                    Many of these examples are not relevant to the actual question, and they make it for a rather overwhelming list. I'd suggest you remove the examples that don't specifically address the case in the original question to make the answer easier to read.
                    – barbecue
                    7 mins ago










                    Richard Maneuv is a new contributor. Be nice, and check out our Code of Conduct.









                     

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