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How do companies with blogs make writing happen?
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Our company would love to keep a corporate blog about all the interesting things we do. We think that, done right, it could help us reach and recruit valuable talent; impress customers; that it could be a perk for employees who enjoy writing. The idea of a corporate blog has full buy in from the very top of the business. Our problem: no one is writing.
The key issues seem to be
- everyone is too busy!
- no-one is sure where to start
- individuals with ideas lack confidence to write
- writing a full blog post can be a large and daunting piece of work, even for those of us who write professionally
- it's not clear what platform to use (Medium, self-hosting - etc)
What I'd like to know is, how do companies that blog habitually solve these problems?
It would be great to hear from people who have worked at companies where blogging hasn't worked, as well. What went wrong?
blogging
asked 24 mins ago
Jimmy Breck-McKye
26719
add a comment |Â
up vote
1
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favorite
Our company would love to keep a corporate blog about all the interesting things we do. We think that, done right, it could help us reach and recruit valuable talent; impress customers; that it could be a perk for employees who enjoy writing. The idea of a corporate blog has full buy in from the very top of the business. Our problem: no one is writing.
The key issues seem to be
- everyone is too busy!
- no-one is sure where to start
- individuals with ideas lack confidence to write
- writing a full blog post can be a large and daunting piece of work, even for those of us who write professionally
- it's not clear what platform to use (Medium, self-hosting - etc)
What I'd like to know is, how do companies that blog habitually solve these problems?
It would be great to hear from people who have worked at companies where blogging hasn't worked, as well. What went wrong?
blogging
asked 24 mins ago
Jimmy Breck-McKye
26719
StackOverflow use the Public Artifacts metric as part of their salary calculation. If you make it part of your incentive structure, people might suddenly overcome those issues.
– rath
9 mins ago
add a comment |Â
up vote
1
down vote
favorite
up vote
1
down vote
favorite
Our company would love to keep a corporate blog about all the interesting things we do. We think that, done right, it could help us reach and recruit valuable talent; impress customers; that it could be a perk for employees who enjoy writing. The idea of a corporate blog has full buy in from the very top of the business. Our problem: no one is writing.
The key issues seem to be
- everyone is too busy!
- no-one is sure where to start
- individuals with ideas lack confidence to write
- writing a full blog post can be a large and daunting piece of work, even for those of us who write professionally
- it's not clear what platform to use (Medium, self-hosting - etc)
What I'd like to know is, how do companies that blog habitually solve these problems?
It would be great to hear from people who have worked at companies where blogging hasn't worked, as well. What went wrong?
blogging
asked 24 mins ago
Jimmy Breck-McKye
26719
Our company would love to keep a corporate blog about all the interesting things we do. We think that, done right, it could help us reach and recruit valuable talent; impress customers; that it could be a perk for employees who enjoy writing. The idea of a corporate blog has full buy in from the very top of the business. Our problem: no one is writing.
The key issues seem to be
- everyone is too busy!
- no-one is sure where to start
- individuals with ideas lack confidence to write
- writing a full blog post can be a large and daunting piece of work, even for those of us who write professionally
- it's not clear what platform to use (Medium, self-hosting - etc)
What I'd like to know is, how do companies that blog habitually solve these problems?
It would be great to hear from people who have worked at companies where blogging hasn't worked, as well. What went wrong?
blogging
blogging
asked 24 mins ago
Jimmy Breck-McKye
26719
asked 24 mins ago
Jimmy Breck-McKye
26719
asked 24 mins ago
Jimmy Breck-McKye
26719
asked 24 mins ago
Jimmy Breck-McKye
26719
asked 24 mins ago
Jimmy Breck-McKye
26719
26719
StackOverflow use the Public Artifacts metric as part of their salary calculation. If you make it part of your incentive structure, people might suddenly overcome those issues.
– rath
9 mins ago
add a comment |Â
StackOverflow use the Public Artifacts metric as part of their salary calculation. If you make it part of your incentive structure, people might suddenly overcome those issues.
– rath
9 mins ago
StackOverflow use the Public Artifacts metric as part of their salary calculation. If you make it part of your incentive structure, people might suddenly overcome those issues.
– rath
9 mins ago
StackOverflow use the Public Artifacts metric as part of their salary calculation. If you make it part of your incentive structure, people might suddenly overcome those issues.
– rath
9 mins ago
add a comment |Â
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StackOverflow use the Public Artifacts metric as part of their salary calculation. If you make it part of your incentive structure, people might suddenly overcome those issues.
– rath
9 mins ago