under cover of pinkness?

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What does "pinkness" mean in the following?




Something significant happened under cover of pinkness while we were busy agonising over Scotland and Ed Miliband's dodgy memory. The Financial Times emerged redesigned: new type, new column widths, new colour graphics. What's significant about that, you say?




The Guardian: They used to say 'print or digital'. But do we need to choose?



I'd appreciate your help.










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    up vote
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    What does "pinkness" mean in the following?




    Something significant happened under cover of pinkness while we were busy agonising over Scotland and Ed Miliband's dodgy memory. The Financial Times emerged redesigned: new type, new column widths, new colour graphics. What's significant about that, you say?




    The Guardian: They used to say 'print or digital'. But do we need to choose?



    I'd appreciate your help.










    share|improve this question

























      up vote
      2
      down vote

      favorite









      up vote
      2
      down vote

      favorite











      What does "pinkness" mean in the following?




      Something significant happened under cover of pinkness while we were busy agonising over Scotland and Ed Miliband's dodgy memory. The Financial Times emerged redesigned: new type, new column widths, new colour graphics. What's significant about that, you say?




      The Guardian: They used to say 'print or digital'. But do we need to choose?



      I'd appreciate your help.










      share|improve this question















      What does "pinkness" mean in the following?




      Something significant happened under cover of pinkness while we were busy agonising over Scotland and Ed Miliband's dodgy memory. The Financial Times emerged redesigned: new type, new column widths, new colour graphics. What's significant about that, you say?




      The Guardian: They used to say 'print or digital'. But do we need to choose?



      I'd appreciate your help.







      meaning-in-context word-meaning phrase-meaning figurative-language






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      edited 3 hours ago









      Em.♦

      34.2k1095118




      34.2k1095118










      asked 4 hours ago









      Apollyon

      818520




      818520




















          1 Answer
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          It's referring to the color pink: the quality or state of being pink. The Financial Times uses pink on its website and prints on pink paper. From Wikipedia




          On 2 January 1893 the FT began printing on light salmon-pink paper to distinguish it from the similarly named Financial News: at the time it was also cheaper to print on unbleached paper (several other more general newspapers such as The Sporting Times had the same policy), but nowadays it is more expensive as the paper has to be dyed specially.



          enter image description here




          It's also a play on the phrase under the cover of darkness:




          under (the) cover of darkness/night

          literary hidden by the darkness of night
          They escaped under cover of darkness.

          (LDOCEO)




          Instead of suggesting that something was done secretly under "darkness", the author used "pinkness" instead as a reference to their usage of pink.






          share|improve this answer






















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            It's referring to the color pink: the quality or state of being pink. The Financial Times uses pink on its website and prints on pink paper. From Wikipedia




            On 2 January 1893 the FT began printing on light salmon-pink paper to distinguish it from the similarly named Financial News: at the time it was also cheaper to print on unbleached paper (several other more general newspapers such as The Sporting Times had the same policy), but nowadays it is more expensive as the paper has to be dyed specially.



            enter image description here




            It's also a play on the phrase under the cover of darkness:




            under (the) cover of darkness/night

            literary hidden by the darkness of night
            They escaped under cover of darkness.

            (LDOCEO)




            Instead of suggesting that something was done secretly under "darkness", the author used "pinkness" instead as a reference to their usage of pink.






            share|improve this answer


























              up vote
              3
              down vote













              It's referring to the color pink: the quality or state of being pink. The Financial Times uses pink on its website and prints on pink paper. From Wikipedia




              On 2 January 1893 the FT began printing on light salmon-pink paper to distinguish it from the similarly named Financial News: at the time it was also cheaper to print on unbleached paper (several other more general newspapers such as The Sporting Times had the same policy), but nowadays it is more expensive as the paper has to be dyed specially.



              enter image description here




              It's also a play on the phrase under the cover of darkness:




              under (the) cover of darkness/night

              literary hidden by the darkness of night
              They escaped under cover of darkness.

              (LDOCEO)




              Instead of suggesting that something was done secretly under "darkness", the author used "pinkness" instead as a reference to their usage of pink.






              share|improve this answer
























                up vote
                3
                down vote










                up vote
                3
                down vote









                It's referring to the color pink: the quality or state of being pink. The Financial Times uses pink on its website and prints on pink paper. From Wikipedia




                On 2 January 1893 the FT began printing on light salmon-pink paper to distinguish it from the similarly named Financial News: at the time it was also cheaper to print on unbleached paper (several other more general newspapers such as The Sporting Times had the same policy), but nowadays it is more expensive as the paper has to be dyed specially.



                enter image description here




                It's also a play on the phrase under the cover of darkness:




                under (the) cover of darkness/night

                literary hidden by the darkness of night
                They escaped under cover of darkness.

                (LDOCEO)




                Instead of suggesting that something was done secretly under "darkness", the author used "pinkness" instead as a reference to their usage of pink.






                share|improve this answer














                It's referring to the color pink: the quality or state of being pink. The Financial Times uses pink on its website and prints on pink paper. From Wikipedia




                On 2 January 1893 the FT began printing on light salmon-pink paper to distinguish it from the similarly named Financial News: at the time it was also cheaper to print on unbleached paper (several other more general newspapers such as The Sporting Times had the same policy), but nowadays it is more expensive as the paper has to be dyed specially.



                enter image description here




                It's also a play on the phrase under the cover of darkness:




                under (the) cover of darkness/night

                literary hidden by the darkness of night
                They escaped under cover of darkness.

                (LDOCEO)




                Instead of suggesting that something was done secretly under "darkness", the author used "pinkness" instead as a reference to their usage of pink.







                share|improve this answer














                share|improve this answer



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                edited 3 hours ago

























                answered 4 hours ago









                Em.♦

                34.2k1095118




                34.2k1095118



























                     

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