Critique - Logo design for a beer brewery

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I have made a logo design for a beer brewing company, RÃƒÂ¦it.

Background for the name

The name is based on the background of my surname, Reiten, and stems from the Norwegian word "Reit", which means "(a piece of) land/field". I wanted to use ÃƒÂ† instead of E to express that the company is from Norway, and also because it fits better with my logo idea (see next section).

Background of the logo

I wanted to combine the name RÃƒÂ¦it, and a piece of barley in the name, the "ÃƒÂ†" is replaced by a glyph of a barley grain. I uploaded two different logos, using different fonts. Because I have some questions about the fonts as well (see next section). I want the brand to express nature, mountains, forests, fjords, cottage, Scandinavian, but I want the logo to be simple and recognizable. And this is what I came up with for the logo.

This one is using Modum regular
Modum regular logo

This one is using Newslab regular
Newslab logo

I have a few quesitons:

Is the angles in the "ÃƒÂ†" too sharp? (See ÃŽÂ± in below image), making it too difficult to read the logo as an "ÃƒÂ†"?

I have not seen many brand names that incorporate the logo in the middle of the brand name, as I am doing with the "ÃƒÂ†". Is is poor logo design to go this?

I am not sure if it is a good idea to have the height of the "ÃƒÂ†" above and below the baseline of the font? (See orange line in below image)

If using the newslab font, will the font and main logo become too similar? I mean, there are only straight lines.

If using the modum regular, you get some more sleek, "rounded" corners on the letters, but I do not like the anit-aliasing on them, so you do not get that crisp font, but I am not sure if that is a bagatelle/trifle. I am also wondering if the contrast is too subtle, and a font with a bigger contrast is better or not?

I am not good with fonts, and I am having a hard time finding one that fits with the logo (the barley grain). I am open to a completely different font if you have any suggestions.

I am not a professional designer. And I only do this for fun, but I want to get you opinions on it.

enter image description here

asked 3 hours ago

John

1256

add a commentÂ |Â

up vote
3
down vote

favorite

I have made a logo design for a beer brewing company, RÃƒÂ¦it.

Background for the name

Background of the logo

This one is using Modum regular
Modum regular logo

This one is using Newslab regular
Newslab logo

I have a few quesitons:

Is the angles in the "ÃƒÂ†" too sharp? (See ÃŽÂ± in below image), making it too difficult to read the logo as an "ÃƒÂ†"?

I have not seen many brand names that incorporate the logo in the middle of the brand name, as I am doing with the "ÃƒÂ†". Is is poor logo design to go this?

I am not sure if it is a good idea to have the height of the "ÃƒÂ†" above and below the baseline of the font? (See orange line in below image)

If using the newslab font, will the font and main logo become too similar? I mean, there are only straight lines.

If using the modum regular, you get some more sleek, "rounded" corners on the letters, but I do not like the anit-aliasing on them, so you do not get that crisp font, but I am not sure if that is a bagatelle/trifle. I am also wondering if the contrast is too subtle, and a font with a bigger contrast is better or not?

I am not good with fonts, and I am having a hard time finding one that fits with the logo (the barley grain). I am open to a completely different font if you have any suggestions.

I am not a professional designer. And I only do this for fun, but I want to get you opinions on it.

enter image description here

asked 3 hours ago

John

1256

add a commentÂ |Â

up vote
3
down vote

favorite

I have made a logo design for a beer brewing company, RÃƒÂ¦it.

Background for the name

Background of the logo

This one is using Modum regular
Modum regular logo

This one is using Newslab regular
Newslab logo

I have a few quesitons:

Is the angles in the "ÃƒÂ†" too sharp? (See ÃŽÂ± in below image), making it too difficult to read the logo as an "ÃƒÂ†"?

I have not seen many brand names that incorporate the logo in the middle of the brand name, as I am doing with the "ÃƒÂ†". Is is poor logo design to go this?

I am not sure if it is a good idea to have the height of the "ÃƒÂ†" above and below the baseline of the font? (See orange line in below image)

If using the newslab font, will the font and main logo become too similar? I mean, there are only straight lines.

If using the modum regular, you get some more sleek, "rounded" corners on the letters, but I do not like the anit-aliasing on them, so you do not get that crisp font, but I am not sure if that is a bagatelle/trifle. I am also wondering if the contrast is too subtle, and a font with a bigger contrast is better or not?

I am not good with fonts, and I am having a hard time finding one that fits with the logo (the barley grain). I am open to a completely different font if you have any suggestions.

I am not a professional designer. And I only do this for fun, but I want to get you opinions on it.

enter image description here

asked 3 hours ago

John

1256

I have made a logo design for a beer brewing company, RÃƒÂ¦it.

Background for the name

Background of the logo

This one is using Modum regular
Modum regular logo

This one is using Newslab regular
Newslab logo

I have a few quesitons:

Is the angles in the "ÃƒÂ†" too sharp? (See ÃŽÂ± in below image), making it too difficult to read the logo as an "ÃƒÂ†"?

I have not seen many brand names that incorporate the logo in the middle of the brand name, as I am doing with the "ÃƒÂ†". Is is poor logo design to go this?

I am not sure if it is a good idea to have the height of the "ÃƒÂ†" above and below the baseline of the font? (See orange line in below image)

If using the newslab font, will the font and main logo become too similar? I mean, there are only straight lines.

If using the modum regular, you get some more sleek, "rounded" corners on the letters, but I do not like the anit-aliasing on them, so you do not get that crisp font, but I am not sure if that is a bagatelle/trifle. I am also wondering if the contrast is too subtle, and a font with a bigger contrast is better or not?

I am not good with fonts, and I am having a hard time finding one that fits with the logo (the barley grain). I am open to a completely different font if you have any suggestions.

I am not a professional designer. And I only do this for fun, but I want to get you opinions on it.

enter image description here

logo critique

asked 3 hours ago

John

1256

asked 3 hours ago

John

1256

asked 3 hours ago

John

1256

asked 3 hours ago

John

1256

asked 3 hours ago

John

1256

add a commentÂ |Â

2 Answers
2

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up vote
2
down vote

Many times it happens, and it's very common in questions made here, that what is trying to show is only seen in the explanation and not in the image. In this case neither barley spike nor character ÃƒÂ† are perceived. The question:

enter image description here

A very common vice in us, the designers, is to create images from our memory when the logic work should be taking the real object as a starting point and make the abstraction from there.

enter image description here

In my opinion the lower case special character ÃƒÂ† resembles more the spike than the "Power Ranger" version ;-) and gives a good contrast with the typography.

enter image description here

Of course the logo is not finished, you have to solve this formula, but restarting the path again from another point of departure can give a very good result.

enter image description here

The favourable points of your logo as it is now:

You already have a concept basis, in graphic design it's practically 50% of the work done

The conjunction "origin & special character" is something I would try to enhance instead of masking with a failed pictogram.

The typographical choice seems to me a good option and I would look for the contrast with the pictogram, as it is now, the image is subordinate to the typographic shapes. I don't think this is the best option: the slab typography has too much personality and what your logo needs is more visual power in the image to compensate.

Find an adequate formal balance between the character and the barley pictogram, perhaps with more emphasis on the character. In fact, the use of color I think that largely solves this third point

enter image description here

edited 9 mins ago

answered 2 hours ago

Danielillo

17k12361

1

Thank you for your answer. And thank you for the edits, making it easier for me to understand. I can rethink the Ã¦-pictogram, and focus more on the letter Ã¦ instead of the "Power Ranger" pictogram as you mentioned :P I appreciate that you give examples on how to do that in one of your images.
â€“Â John
1 hour ago

add a commentÂ |Â

up vote
1
down vote

Your grain-AE is solvable. Let it be dominant, not only a letter between the others. It's readable even as distorted if it's seen first.

enter image description here

AE can also here be colored.

answered 43 mins ago

user287001

19k21036

add a commentÂ |Â

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2 Answers
2

active

oldest

votes

2 Answers
2

active

oldest

votes

up vote
2
down vote

enter image description here

A very common vice in us, the designers, is to create images from our memory when the logic work should be taking the real object as a starting point and make the abstraction from there.

enter image description here

In my opinion the lower case special character ÃƒÂ† resembles more the spike than the "Power Ranger" version ;-) and gives a good contrast with the typography.

enter image description here

Of course the logo is not finished, you have to solve this formula, but restarting the path again from another point of departure can give a very good result.

enter image description here

The favourable points of your logo as it is now:

You already have a concept basis, in graphic design it's practically 50% of the work done

The conjunction "origin & special character" is something I would try to enhance instead of masking with a failed pictogram.

The typographical choice seems to me a good option and I would look for the contrast with the pictogram, as it is now, the image is subordinate to the typographic shapes. I don't think this is the best option: the slab typography has too much personality and what your logo needs is more visual power in the image to compensate.

Find an adequate formal balance between the character and the barley pictogram, perhaps with more emphasis on the character. In fact, the use of color I think that largely solves this third point

enter image description here

edited 9 mins ago

answered 2 hours ago

Danielillo

17k12361

1

Thank you for your answer. And thank you for the edits, making it easier for me to understand. I can rethink the Ã¦-pictogram, and focus more on the letter Ã¦ instead of the "Power Ranger" pictogram as you mentioned :P I appreciate that you give examples on how to do that in one of your images.
â€“Â John
1 hour ago

add a commentÂ |Â

up vote
2
down vote

enter image description here

A very common vice in us, the designers, is to create images from our memory when the logic work should be taking the real object as a starting point and make the abstraction from there.

enter image description here

In my opinion the lower case special character ÃƒÂ† resembles more the spike than the "Power Ranger" version ;-) and gives a good contrast with the typography.

enter image description here

Of course the logo is not finished, you have to solve this formula, but restarting the path again from another point of departure can give a very good result.

enter image description here

The favourable points of your logo as it is now:

You already have a concept basis, in graphic design it's practically 50% of the work done

The conjunction "origin & special character" is something I would try to enhance instead of masking with a failed pictogram.

The typographical choice seems to me a good option and I would look for the contrast with the pictogram, as it is now, the image is subordinate to the typographic shapes. I don't think this is the best option: the slab typography has too much personality and what your logo needs is more visual power in the image to compensate.

Find an adequate formal balance between the character and the barley pictogram, perhaps with more emphasis on the character. In fact, the use of color I think that largely solves this third point

enter image description here

edited 9 mins ago

answered 2 hours ago

Danielillo

17k12361

1

Thank you for your answer. And thank you for the edits, making it easier for me to understand. I can rethink the Ã¦-pictogram, and focus more on the letter Ã¦ instead of the "Power Ranger" pictogram as you mentioned :P I appreciate that you give examples on how to do that in one of your images.
â€“Â John
1 hour ago

add a commentÂ |Â

up vote
2
down vote

enter image description here

A very common vice in us, the designers, is to create images from our memory when the logic work should be taking the real object as a starting point and make the abstraction from there.

enter image description here

In my opinion the lower case special character ÃƒÂ† resembles more the spike than the "Power Ranger" version ;-) and gives a good contrast with the typography.

enter image description here

Of course the logo is not finished, you have to solve this formula, but restarting the path again from another point of departure can give a very good result.

enter image description here

The favourable points of your logo as it is now:

You already have a concept basis, in graphic design it's practically 50% of the work done

The conjunction "origin & special character" is something I would try to enhance instead of masking with a failed pictogram.

The typographical choice seems to me a good option and I would look for the contrast with the pictogram, as it is now, the image is subordinate to the typographic shapes. I don't think this is the best option: the slab typography has too much personality and what your logo needs is more visual power in the image to compensate.

Find an adequate formal balance between the character and the barley pictogram, perhaps with more emphasis on the character. In fact, the use of color I think that largely solves this third point

enter image description here

edited 9 mins ago

answered 2 hours ago

Danielillo

17k12361

enter image description here

A very common vice in us, the designers, is to create images from our memory when the logic work should be taking the real object as a starting point and make the abstraction from there.

enter image description here

In my opinion the lower case special character ÃƒÂ† resembles more the spike than the "Power Ranger" version ;-) and gives a good contrast with the typography.

enter image description here

Of course the logo is not finished, you have to solve this formula, but restarting the path again from another point of departure can give a very good result.

enter image description here

The favourable points of your logo as it is now:

You already have a concept basis, in graphic design it's practically 50% of the work done

The conjunction "origin & special character" is something I would try to enhance instead of masking with a failed pictogram.

The typographical choice seems to me a good option and I would look for the contrast with the pictogram, as it is now, the image is subordinate to the typographic shapes. I don't think this is the best option: the slab typography has too much personality and what your logo needs is more visual power in the image to compensate.

Find an adequate formal balance between the character and the barley pictogram, perhaps with more emphasis on the character. In fact, the use of color I think that largely solves this third point

enter image description here

edited 9 mins ago

answered 2 hours ago

Danielillo

17k12361

edited 9 mins ago

answered 2 hours ago

Danielillo

17k12361

answered 2 hours ago

Danielillo

17k12361

answered 2 hours ago

Danielillo

17k12361

1

Thank you for your answer. And thank you for the edits, making it easier for me to understand. I can rethink the Ã¦-pictogram, and focus more on the letter Ã¦ instead of the "Power Ranger" pictogram as you mentioned :P I appreciate that you give examples on how to do that in one of your images.
â€“Â John
1 hour ago

add a commentÂ |Â

1

Thank you for your answer. And thank you for the edits, making it easier for me to understand. I can rethink the Ã¦-pictogram, and focus more on the letter Ã¦ instead of the "Power Ranger" pictogram as you mentioned :P I appreciate that you give examples on how to do that in one of your images.
â€“Â John
1 hour ago

Thank you for your answer. And thank you for the edits, making it easier for me to understand. I can rethink the Ã¦-pictogram, and focus more on the letter Ã¦ instead of the "Power Ranger" pictogram as you mentioned :P I appreciate that you give examples on how to do that in one of your images.
â€“Â John
1 hour ago

add a commentÂ |Â

up vote
1
down vote

Your grain-AE is solvable. Let it be dominant, not only a letter between the others. It's readable even as distorted if it's seen first.

enter image description here

AE can also here be colored.

answered 43 mins ago

user287001

19k21036

add a commentÂ |Â

up vote
1
down vote

Your grain-AE is solvable. Let it be dominant, not only a letter between the others. It's readable even as distorted if it's seen first.

enter image description here

AE can also here be colored.

answered 43 mins ago

user287001

19k21036

add a commentÂ |Â

up vote
1
down vote

Your grain-AE is solvable. Let it be dominant, not only a letter between the others. It's readable even as distorted if it's seen first.

enter image description here

AE can also here be colored.

answered 43 mins ago

user287001

19k21036

Your grain-AE is solvable. Let it be dominant, not only a letter between the others. It's readable even as distorted if it's seen first.

enter image description here

AE can also here be colored.

answered 43 mins ago

user287001

19k21036

answered 43 mins ago

user287001

19k21036

answered 43 mins ago

user287001

19k21036

answered 43 mins ago

user287001

19k21036

add a commentÂ |Â

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