Pricing Plans, Why always 3 options?

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This coincidence is to frequent to be one; many online services - and probably offline too - provide a pricing options that look like:



G-Suite Pricing Options



The frequency of 3 + "recommended option" is too high, it makes you wonder if there is a ux angle to this? Why not 1 or 5? or maybe custom solution?






e-commerce pricing many-options







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    up vote
    2
    down vote

    favorite












    This coincidence is to frequent to be one; many online services - and probably offline too - provide a pricing options that look like:



    G-Suite Pricing Options



    The frequency of 3 + "recommended option" is too high, it makes you wonder if there is a ux angle to this? Why not 1 or 5? or maybe custom solution?






    e-commerce pricing many-options







    share|improve this question























      up vote
      2
      down vote

      favorite









      up vote
      2
      down vote

      favorite











      This coincidence is to frequent to be one; many online services - and probably offline too - provide a pricing options that look like:



      G-Suite Pricing Options



      The frequency of 3 + "recommended option" is too high, it makes you wonder if there is a ux angle to this? Why not 1 or 5? or maybe custom solution?






      e-commerce pricing many-options







      share|improve this question













      This coincidence is to frequent to be one; many online services - and probably offline too - provide a pricing options that look like:



      G-Suite Pricing Options



      The frequency of 3 + "recommended option" is too high, it makes you wonder if there is a ux angle to this? Why not 1 or 5? or maybe custom solution?






      e-commerce pricing many-options




      e-commerce pricing many-options






      share|improve this question













      share|improve this question











      share|improve this question




      share|improve this question










      asked 2 hours ago









      UX Labs

      534211




      534211




















          1 Answer
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          The Three-tier Pricing Strategy always work because often customers don't know what they need.


          So in one simple chart, you show them what they can get for different prices. They feel like they have a choice, and not feel like they are falling into a swindle. And you want to do business by making the majority of them choose the intermediate one.



          The Three-tier Pricing Strategy



          Much like many websites offering their services:

          Example Plan






          share|improve this answer




















          • The illusion of choice :)
            – Franchesca
            30 mins ago






          • 1




            And the paradox of choice. Too many and they regret not being able to choose all the others or become paralyzed with indecision. Too few and they don't feel like they were allowed to exercise free will.
            – Nathan Rabe
            10 mins ago










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          1 Answer
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          active

          oldest

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          oldest

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          active

          oldest

          votes








          up vote
          2
          down vote













          The Three-tier Pricing Strategy always work because often customers don't know what they need.


          So in one simple chart, you show them what they can get for different prices. They feel like they have a choice, and not feel like they are falling into a swindle. And you want to do business by making the majority of them choose the intermediate one.



          The Three-tier Pricing Strategy



          Much like many websites offering their services:

          Example Plan






          share|improve this answer




















          • The illusion of choice :)
            – Franchesca
            30 mins ago






          • 1




            And the paradox of choice. Too many and they regret not being able to choose all the others or become paralyzed with indecision. Too few and they don't feel like they were allowed to exercise free will.
            – Nathan Rabe
            10 mins ago














          up vote
          2
          down vote













          The Three-tier Pricing Strategy always work because often customers don't know what they need.


          So in one simple chart, you show them what they can get for different prices. They feel like they have a choice, and not feel like they are falling into a swindle. And you want to do business by making the majority of them choose the intermediate one.



          The Three-tier Pricing Strategy



          Much like many websites offering their services:

          Example Plan






          share|improve this answer




















          • The illusion of choice :)
            – Franchesca
            30 mins ago






          • 1




            And the paradox of choice. Too many and they regret not being able to choose all the others or become paralyzed with indecision. Too few and they don't feel like they were allowed to exercise free will.
            – Nathan Rabe
            10 mins ago












          up vote
          2
          down vote










          up vote
          2
          down vote









          The Three-tier Pricing Strategy always work because often customers don't know what they need.


          So in one simple chart, you show them what they can get for different prices. They feel like they have a choice, and not feel like they are falling into a swindle. And you want to do business by making the majority of them choose the intermediate one.



          The Three-tier Pricing Strategy



          Much like many websites offering their services:

          Example Plan






          share|improve this answer












          The Three-tier Pricing Strategy always work because often customers don't know what they need.


          So in one simple chart, you show them what they can get for different prices. They feel like they have a choice, and not feel like they are falling into a swindle. And you want to do business by making the majority of them choose the intermediate one.



          The Three-tier Pricing Strategy



          Much like many websites offering their services:

          Example Plan







          share|improve this answer












          share|improve this answer



          share|improve this answer










          answered 1 hour ago









          mehul shah

          303113




          303113











          • The illusion of choice :)
            – Franchesca
            30 mins ago






          • 1




            And the paradox of choice. Too many and they regret not being able to choose all the others or become paralyzed with indecision. Too few and they don't feel like they were allowed to exercise free will.
            – Nathan Rabe
            10 mins ago
















          • The illusion of choice :)
            – Franchesca
            30 mins ago






          • 1




            And the paradox of choice. Too many and they regret not being able to choose all the others or become paralyzed with indecision. Too few and they don't feel like they were allowed to exercise free will.
            – Nathan Rabe
            10 mins ago















          The illusion of choice :)
          – Franchesca
          30 mins ago




          The illusion of choice :)
          – Franchesca
          30 mins ago




          1




          1




          And the paradox of choice. Too many and they regret not being able to choose all the others or become paralyzed with indecision. Too few and they don't feel like they were allowed to exercise free will.
          – Nathan Rabe
          10 mins ago




          And the paradox of choice. Too many and they regret not being able to choose all the others or become paralyzed with indecision. Too few and they don't feel like they were allowed to exercise free will.
          – Nathan Rabe
          10 mins ago

















           

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