Should the brand name appear in each tag title even if it repeats keywords or dilutes from the targeted keyword phrase?

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I found in other question that the brand name repeated in every tag title doesn't add any value for SEO. But I'd like to include the brand name in tag title to give strenght to the name of the company in a communication project. So, I was wondering if repeating in each tag title the brand name of the company could penalyze my SEO. For example, I'm focusing on the keyword "Hotel in Australia" for my australian customer who owns the Hotel Sidney. Is it worth to use this structure:

"Hotel in Australia | Hotel Sidney"

Hotel Sidney will be repeated after the separator for each page and each keyword. My doubts are:

• Repeating twice the keyword in the SEO title could be an overstuffing?




• Does the tag title "Hotel in Australia | Hotel Sidney" loose its SEO force (considering that my keyword is "Hotel in Australia" and the brand name is "Hotel Sidney"), for example being less foundable by those who search not a Hotel specifically in Sidney, but just a hotel in Australia?

seo keywords title branding

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edited 15 mins ago

Stephen Ostermiller♦

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asked 2 hours ago

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up vote
1
down vote

favorite

I found in other question that the brand name repeated in every tag title doesn't add any value for SEO. But I'd like to include the brand name in tag title to give strenght to the name of the company in a communication project. So, I was wondering if repeating in each tag title the brand name of the company could penalyze my SEO. For example, I'm focusing on the keyword "Hotel in Australia" for my australian customer who owns the Hotel Sidney. Is it worth to use this structure:

"Hotel in Australia | Hotel Sidney"

Hotel Sidney will be repeated after the separator for each page and each keyword. My doubts are:

• Repeating twice the keyword in the SEO title could be an overstuffing?




• Does the tag title "Hotel in Australia | Hotel Sidney" loose its SEO force (considering that my keyword is "Hotel in Australia" and the brand name is "Hotel Sidney"), for example being less foundable by those who search not a Hotel specifically in Sidney, but just a hotel in Australia?

seo keywords title branding

share|improve this question

edited 15 mins ago

Stephen Ostermiller♦

64.8k1388233

asked 2 hours ago

benny-ben

337

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benny-ben is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
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add a comment | 

up vote
1
down vote

favorite

up vote
1
down vote

favorite

I found in other question that the brand name repeated in every tag title doesn't add any value for SEO. But I'd like to include the brand name in tag title to give strenght to the name of the company in a communication project. So, I was wondering if repeating in each tag title the brand name of the company could penalyze my SEO. For example, I'm focusing on the keyword "Hotel in Australia" for my australian customer who owns the Hotel Sidney. Is it worth to use this structure:

"Hotel in Australia | Hotel Sidney"

Hotel Sidney will be repeated after the separator for each page and each keyword. My doubts are:

• Repeating twice the keyword in the SEO title could be an overstuffing?




• Does the tag title "Hotel in Australia | Hotel Sidney" loose its SEO force (considering that my keyword is "Hotel in Australia" and the brand name is "Hotel Sidney"), for example being less foundable by those who search not a Hotel specifically in Sidney, but just a hotel in Australia?

seo keywords title branding

share|improve this question

edited 15 mins ago

Stephen Ostermiller♦

64.8k1388233

asked 2 hours ago

benny-ben

337

New contributor

benny-ben is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.

I found in other question that the brand name repeated in every tag title doesn't add any value for SEO. But I'd like to include the brand name in tag title to give strenght to the name of the company in a communication project. So, I was wondering if repeating in each tag title the brand name of the company could penalyze my SEO. For example, I'm focusing on the keyword "Hotel in Australia" for my australian customer who owns the Hotel Sidney. Is it worth to use this structure:

"Hotel in Australia | Hotel Sidney"

Hotel Sidney will be repeated after the separator for each page and each keyword. My doubts are:

• Repeating twice the keyword in the SEO title could be an overstuffing?




• Does the tag title "Hotel in Australia | Hotel Sidney" loose its SEO force (considering that my keyword is "Hotel in Australia" and the brand name is "Hotel Sidney"), for example being less foundable by those who search not a Hotel specifically in Sidney, but just a hotel in Australia?

seo keywords title branding

seo keywords title branding

share|improve this question

edited 15 mins ago

Stephen Ostermiller♦

64.8k1388233

asked 2 hours ago

benny-ben

337

New contributor

benny-ben is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
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share|improve this question

edited 15 mins ago

Stephen Ostermiller♦

64.8k1388233

asked 2 hours ago

benny-ben

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benny-ben is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
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share|improve this question

edited 15 mins ago

Stephen Ostermiller♦

64.8k1388233

edited 15 mins ago

Stephen Ostermiller♦

64.8k1388233

edited 15 mins ago

Stephen Ostermiller♦

64.8k1388233

64.8k1388233

asked 2 hours ago

benny-ben

337

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asked 2 hours ago

benny-ben

337

asked 2 hours ago

benny-ben

337

337

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New contributor

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2 Answers
2

active

oldest

votes

up vote
2
down vote

There is no hard and fast rule for this but there are few things you need to keep in mind while using your brand name in all of your site's pages title tag.

1. Google Doesn't like repetition of same words again and again.


2. Length of title tag has limited number of characters available so you it doesnt look good to add your brand name in all of your pages title.


3. It will discourage people to share your content specially competitors.

share|improve this answer

answered 2 hours ago

Nandla

1913

• 
  
  
  

  
  1
  

  
  
  
  
  
  

  
  I"d add that you no longer need to use phrases exactly in the title to be able to rank. The natural title for them would be "Hotel Sydney" and the only keyword in their phrase that needs to be added is "Australia". A title like "Hotel Sydney in Australia" would be a much more natural way of writing it that doesn't repeat keywords.
  – Stephen Ostermiller♦
  1 hour ago
  

  
  
  
  

add a comment | 

up vote
2
down vote

I would be cautious if the keyword you will use as a brand name consists general words, However using brand names will establish your brand for both user & search engines.

A good example is:

Best Tech Company in Australia | iGeekTech

in your case your title is bad since it repeats the word and also now search engine may give more importance to Sidney since title tag is one of the main place where we use keywords and also may give users a wrong impression since they won’t know whether it’s a name or a hotel in Sidney.

If I were in your shoes I would write something similar to “Hotel Sidney - A Luxury Hotel in Australia” then I can make it clear for Search Engines through on page SEO, Schema & Back links what is the brand name and what is the keyword. Also, the users when read this title they will know Hotel Sidney is the name.

share|improve this answer

answered 1 hour ago

Alston Antony

1325

New contributor

Alston Antony is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.

• 
  
  
  

  
  1
  

  
  
  
  
  
  

  
  Another problem with "Best tech company" is using the superlative. People tend to identify words such as "best", "greatest", etc as marketing speak. They may actually reduce click through rate.
  – Stephen Ostermiller♦
  14 mins ago
  

  
  
  
  

add a comment | 

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2 Answers
2

active

oldest

votes

2 Answers
2

active

oldest

votes

active

oldest

votes

active

oldest

votes

up vote
2
down vote

There is no hard and fast rule for this but there are few things you need to keep in mind while using your brand name in all of your site's pages title tag.

1. Google Doesn't like repetition of same words again and again.


2. Length of title tag has limited number of characters available so you it doesnt look good to add your brand name in all of your pages title.


3. It will discourage people to share your content specially competitors.

share|improve this answer

answered 2 hours ago

Nandla

1913

• 
  
  
  

  
  1
  

  
  
  
  
  
  

  
  I"d add that you no longer need to use phrases exactly in the title to be able to rank. The natural title for them would be "Hotel Sydney" and the only keyword in their phrase that needs to be added is "Australia". A title like "Hotel Sydney in Australia" would be a much more natural way of writing it that doesn't repeat keywords.
  – Stephen Ostermiller♦
  1 hour ago
  

  
  
  
  

add a comment | 

up vote
2
down vote

There is no hard and fast rule for this but there are few things you need to keep in mind while using your brand name in all of your site's pages title tag.

1. Google Doesn't like repetition of same words again and again.


2. Length of title tag has limited number of characters available so you it doesnt look good to add your brand name in all of your pages title.


3. It will discourage people to share your content specially competitors.

share|improve this answer

answered 2 hours ago

Nandla

1913

• 
  
  
  

  
  1
  

  
  
  
  
  
  

  
  I"d add that you no longer need to use phrases exactly in the title to be able to rank. The natural title for them would be "Hotel Sydney" and the only keyword in their phrase that needs to be added is "Australia". A title like "Hotel Sydney in Australia" would be a much more natural way of writing it that doesn't repeat keywords.
  – Stephen Ostermiller♦
  1 hour ago
  

  
  
  
  

add a comment | 

up vote
2
down vote

up vote
2
down vote

There is no hard and fast rule for this but there are few things you need to keep in mind while using your brand name in all of your site's pages title tag.

1. Google Doesn't like repetition of same words again and again.


2. Length of title tag has limited number of characters available so you it doesnt look good to add your brand name in all of your pages title.


3. It will discourage people to share your content specially competitors.

share|improve this answer

answered 2 hours ago

Nandla

1913

There is no hard and fast rule for this but there are few things you need to keep in mind while using your brand name in all of your site's pages title tag.

1. Google Doesn't like repetition of same words again and again.


2. Length of title tag has limited number of characters available so you it doesnt look good to add your brand name in all of your pages title.


3. It will discourage people to share your content specially competitors.

share|improve this answer

answered 2 hours ago

Nandla

1913

share|improve this answer

share|improve this answer

answered 2 hours ago

Nandla

1913

answered 2 hours ago

Nandla

1913

answered 2 hours ago

Nandla

1913

1913

• 
  
  
  

  
  1
  

  
  
  
  
  
  

  
  I"d add that you no longer need to use phrases exactly in the title to be able to rank. The natural title for them would be "Hotel Sydney" and the only keyword in their phrase that needs to be added is "Australia". A title like "Hotel Sydney in Australia" would be a much more natural way of writing it that doesn't repeat keywords.
  – Stephen Ostermiller♦
  1 hour ago
  

  
  
  
  

add a comment | 

• 
  
  
  

  
  1
  

  
  
  
  
  
  

  
  I"d add that you no longer need to use phrases exactly in the title to be able to rank. The natural title for them would be "Hotel Sydney" and the only keyword in their phrase that needs to be added is "Australia". A title like "Hotel Sydney in Australia" would be a much more natural way of writing it that doesn't repeat keywords.
  – Stephen Ostermiller♦
  1 hour ago
  

  
  
  
  

1

1

I"d add that you no longer need to use phrases exactly in the title to be able to rank. The natural title for them would be "Hotel Sydney" and the only keyword in their phrase that needs to be added is "Australia". A title like "Hotel Sydney in Australia" would be a much more natural way of writing it that doesn't repeat keywords.
– Stephen Ostermiller♦
1 hour ago

I"d add that you no longer need to use phrases exactly in the title to be able to rank. The natural title for them would be "Hotel Sydney" and the only keyword in their phrase that needs to be added is "Australia". A title like "Hotel Sydney in Australia" would be a much more natural way of writing it that doesn't repeat keywords.
– Stephen Ostermiller♦
1 hour ago

add a comment | 

up vote
2
down vote

I would be cautious if the keyword you will use as a brand name consists general words, However using brand names will establish your brand for both user & search engines.

A good example is:

Best Tech Company in Australia | iGeekTech

in your case your title is bad since it repeats the word and also now search engine may give more importance to Sidney since title tag is one of the main place where we use keywords and also may give users a wrong impression since they won’t know whether it’s a name or a hotel in Sidney.

If I were in your shoes I would write something similar to “Hotel Sidney - A Luxury Hotel in Australia” then I can make it clear for Search Engines through on page SEO, Schema & Back links what is the brand name and what is the keyword. Also, the users when read this title they will know Hotel Sidney is the name.

share|improve this answer

answered 1 hour ago

Alston Antony

1325

New contributor

Alston Antony is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.

• 
  
  
  

  
  1
  

  
  
  
  
  
  

  
  Another problem with "Best tech company" is using the superlative. People tend to identify words such as "best", "greatest", etc as marketing speak. They may actually reduce click through rate.
  – Stephen Ostermiller♦
  14 mins ago
  

  
  
  
  

add a comment | 

up vote
2
down vote

I would be cautious if the keyword you will use as a brand name consists general words, However using brand names will establish your brand for both user & search engines.

A good example is:

Best Tech Company in Australia | iGeekTech

in your case your title is bad since it repeats the word and also now search engine may give more importance to Sidney since title tag is one of the main place where we use keywords and also may give users a wrong impression since they won’t know whether it’s a name or a hotel in Sidney.

If I were in your shoes I would write something similar to “Hotel Sidney - A Luxury Hotel in Australia” then I can make it clear for Search Engines through on page SEO, Schema & Back links what is the brand name and what is the keyword. Also, the users when read this title they will know Hotel Sidney is the name.

share|improve this answer

answered 1 hour ago

Alston Antony

1325

New contributor

Alston Antony is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.

• 
  
  
  

  
  1
  

  
  
  
  
  
  

  
  Another problem with "Best tech company" is using the superlative. People tend to identify words such as "best", "greatest", etc as marketing speak. They may actually reduce click through rate.
  – Stephen Ostermiller♦
  14 mins ago
  

  
  
  
  

add a comment | 

up vote
2
down vote

up vote
2
down vote

I would be cautious if the keyword you will use as a brand name consists general words, However using brand names will establish your brand for both user & search engines.

A good example is:

Best Tech Company in Australia | iGeekTech

in your case your title is bad since it repeats the word and also now search engine may give more importance to Sidney since title tag is one of the main place where we use keywords and also may give users a wrong impression since they won’t know whether it’s a name or a hotel in Sidney.

If I were in your shoes I would write something similar to “Hotel Sidney - A Luxury Hotel in Australia” then I can make it clear for Search Engines through on page SEO, Schema & Back links what is the brand name and what is the keyword. Also, the users when read this title they will know Hotel Sidney is the name.

share|improve this answer

answered 1 hour ago

Alston Antony

1325

New contributor

Alston Antony is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.

I would be cautious if the keyword you will use as a brand name consists general words, However using brand names will establish your brand for both user & search engines.

A good example is:

Best Tech Company in Australia | iGeekTech

in your case your title is bad since it repeats the word and also now search engine may give more importance to Sidney since title tag is one of the main place where we use keywords and also may give users a wrong impression since they won’t know whether it’s a name or a hotel in Sidney.

If I were in your shoes I would write something similar to “Hotel Sidney - A Luxury Hotel in Australia” then I can make it clear for Search Engines through on page SEO, Schema & Back links what is the brand name and what is the keyword. Also, the users when read this title they will know Hotel Sidney is the name.

share|improve this answer

answered 1 hour ago

Alston Antony

1325

New contributor

Alston Antony is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.

share|improve this answer

share|improve this answer

answered 1 hour ago

Alston Antony

1325

New contributor

Alston Antony is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.

answered 1 hour ago

Alston Antony

1325

answered 1 hour ago

Alston Antony

1325

1325

New contributor

Alston Antony is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.

New contributor

Alston Antony is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.

Alston Antony is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.

• 
  
  
  

  
  1
  

  
  
  
  
  
  

  
  Another problem with "Best tech company" is using the superlative. People tend to identify words such as "best", "greatest", etc as marketing speak. They may actually reduce click through rate.
  – Stephen Ostermiller♦
  14 mins ago
  

  
  
  
  

add a comment | 

• 
  
  
  

  
  1
  

  
  
  
  
  
  

  
  Another problem with "Best tech company" is using the superlative. People tend to identify words such as "best", "greatest", etc as marketing speak. They may actually reduce click through rate.
  – Stephen Ostermiller♦
  14 mins ago
  

  
  
  
  

1

1

Another problem with "Best tech company" is using the superlative. People tend to identify words such as "best", "greatest", etc as marketing speak. They may actually reduce click through rate.
– Stephen Ostermiller♦
14 mins ago

Another problem with "Best tech company" is using the superlative. People tend to identify words such as "best", "greatest", etc as marketing speak. They may actually reduce click through rate.
– Stephen Ostermiller♦
14 mins ago

add a comment | 

benny-ben is a new contributor. Be nice, and check out our Code of Conduct.

 

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