Why does Google recommend the 'HTML file' verification method?

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I'm using meta tags rather than HTML files to verify my site ownership, because I want to keep my root directory clean. In contrast, Google recommends the 'HTML file' method. My quick web search didn't return anything about the reason of this recommendation.




Verify by HTML file or meta tag?



The verification method you choose depends on your web host. Use the
HTML file method if you can upload HTML files to your domain’s web
host.
Use the meta tag method if you are unable to upload HTML files
to your domain’s web host.




Here is a screenshot:



google search console



Is there any benefit (Google-specific or general) of the 'HTML file' method?










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  • 1




    I think you're reading this the wrong way. They aren't giving preference to any one method. They're just letting you know which method you could use depending on your available options.
    – John Conde♦
    Sep 8 at 19:54










  • @JohnConde You might be right about the quoted text, but the screenshot clearly shows that 'HTML file' is recommended.
    – ahmedus
    Sep 8 at 20:28






  • 1




    Most people don't know which method to start looking into, so Google tries to pick one that would likely lead to success and recommends that. Depending on the site, this will differ - for example, if there's a simple way to do DNS verification, then that might be recommended.
    – John Mueller
    4 hours ago
















up vote
6
down vote

favorite












I'm using meta tags rather than HTML files to verify my site ownership, because I want to keep my root directory clean. In contrast, Google recommends the 'HTML file' method. My quick web search didn't return anything about the reason of this recommendation.




Verify by HTML file or meta tag?



The verification method you choose depends on your web host. Use the
HTML file method if you can upload HTML files to your domain’s web
host.
Use the meta tag method if you are unable to upload HTML files
to your domain’s web host.




Here is a screenshot:



google search console



Is there any benefit (Google-specific or general) of the 'HTML file' method?










share|improve this question







New contributor




ahmedus is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.















  • 1




    I think you're reading this the wrong way. They aren't giving preference to any one method. They're just letting you know which method you could use depending on your available options.
    – John Conde♦
    Sep 8 at 19:54










  • @JohnConde You might be right about the quoted text, but the screenshot clearly shows that 'HTML file' is recommended.
    – ahmedus
    Sep 8 at 20:28






  • 1




    Most people don't know which method to start looking into, so Google tries to pick one that would likely lead to success and recommends that. Depending on the site, this will differ - for example, if there's a simple way to do DNS verification, then that might be recommended.
    – John Mueller
    4 hours ago












up vote
6
down vote

favorite









up vote
6
down vote

favorite











I'm using meta tags rather than HTML files to verify my site ownership, because I want to keep my root directory clean. In contrast, Google recommends the 'HTML file' method. My quick web search didn't return anything about the reason of this recommendation.




Verify by HTML file or meta tag?



The verification method you choose depends on your web host. Use the
HTML file method if you can upload HTML files to your domain’s web
host.
Use the meta tag method if you are unable to upload HTML files
to your domain’s web host.




Here is a screenshot:



google search console



Is there any benefit (Google-specific or general) of the 'HTML file' method?










share|improve this question







New contributor




ahmedus is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.











I'm using meta tags rather than HTML files to verify my site ownership, because I want to keep my root directory clean. In contrast, Google recommends the 'HTML file' method. My quick web search didn't return anything about the reason of this recommendation.




Verify by HTML file or meta tag?



The verification method you choose depends on your web host. Use the
HTML file method if you can upload HTML files to your domain’s web
host.
Use the meta tag method if you are unable to upload HTML files
to your domain’s web host.




Here is a screenshot:



google search console



Is there any benefit (Google-specific or general) of the 'HTML file' method?







google-search-console site-verification






share|improve this question







New contributor




ahmedus is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.











share|improve this question







New contributor




ahmedus is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.









share|improve this question




share|improve this question






New contributor




ahmedus is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.









asked Sep 8 at 17:26









ahmedus

1335




1335




New contributor




ahmedus is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.





New contributor





ahmedus is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.






ahmedus is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.







  • 1




    I think you're reading this the wrong way. They aren't giving preference to any one method. They're just letting you know which method you could use depending on your available options.
    – John Conde♦
    Sep 8 at 19:54










  • @JohnConde You might be right about the quoted text, but the screenshot clearly shows that 'HTML file' is recommended.
    – ahmedus
    Sep 8 at 20:28






  • 1




    Most people don't know which method to start looking into, so Google tries to pick one that would likely lead to success and recommends that. Depending on the site, this will differ - for example, if there's a simple way to do DNS verification, then that might be recommended.
    – John Mueller
    4 hours ago












  • 1




    I think you're reading this the wrong way. They aren't giving preference to any one method. They're just letting you know which method you could use depending on your available options.
    – John Conde♦
    Sep 8 at 19:54










  • @JohnConde You might be right about the quoted text, but the screenshot clearly shows that 'HTML file' is recommended.
    – ahmedus
    Sep 8 at 20:28






  • 1




    Most people don't know which method to start looking into, so Google tries to pick one that would likely lead to success and recommends that. Depending on the site, this will differ - for example, if there's a simple way to do DNS verification, then that might be recommended.
    – John Mueller
    4 hours ago







1




1




I think you're reading this the wrong way. They aren't giving preference to any one method. They're just letting you know which method you could use depending on your available options.
– John Conde♦
Sep 8 at 19:54




I think you're reading this the wrong way. They aren't giving preference to any one method. They're just letting you know which method you could use depending on your available options.
– John Conde♦
Sep 8 at 19:54












@JohnConde You might be right about the quoted text, but the screenshot clearly shows that 'HTML file' is recommended.
– ahmedus
Sep 8 at 20:28




@JohnConde You might be right about the quoted text, but the screenshot clearly shows that 'HTML file' is recommended.
– ahmedus
Sep 8 at 20:28




1




1




Most people don't know which method to start looking into, so Google tries to pick one that would likely lead to success and recommends that. Depending on the site, this will differ - for example, if there's a simple way to do DNS verification, then that might be recommended.
– John Mueller
4 hours ago




Most people don't know which method to start looking into, so Google tries to pick one that would likely lead to success and recommends that. Depending on the site, this will differ - for example, if there's a simple way to do DNS verification, then that might be recommended.
– John Mueller
4 hours ago










1 Answer
1






active

oldest

votes

















up vote
8
down vote



accepted










I like the HTML verification method. I use it myself. There are several reasons to prefer it:



  • It is the oldest verification method. For a long time Google only supported this method. It is tried and true.

  • It is usually easy to do, just upload a file and you are done. It doesn't usually require you to install plugins in your CMS or modify your website's code.

  • It is private. Other methods like the meta tag are visible to everybody who views your site. The file verification has a unique file name that is hard to guess.

  • It is low bandwidth. Another reason to prefer it over the meta tag is that it doesn't add to the byte count of your home page for all users.

If it isn't the easiest method for you, then go ahead and pick a different one. Any of them will work fine. I suspect that the reason that Google recommends one is due to the Paradox of Choice. The choice itself is hard, so them recommending a default makes the overall process easier.






share|improve this answer






















  • If you don’t like having another file in your site root, there is also the DNS record method (which is usually the method GSC recommends to me).
    – DisgruntledGoat
    Sep 9 at 11:57






  • 1




    I think they may recommend different things in different situations. Maybe if you have used one in the past, they recommend it in the future. I also just read that they will start auto-verifying if you are already the owner of the Google Analytics account: Google Analytics Access Can Auto Verify You In Google Search Console
    – Stephen Ostermiller♦
    Sep 9 at 12:35











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1 Answer
1






active

oldest

votes








1 Answer
1






active

oldest

votes









active

oldest

votes






active

oldest

votes








up vote
8
down vote



accepted










I like the HTML verification method. I use it myself. There are several reasons to prefer it:



  • It is the oldest verification method. For a long time Google only supported this method. It is tried and true.

  • It is usually easy to do, just upload a file and you are done. It doesn't usually require you to install plugins in your CMS or modify your website's code.

  • It is private. Other methods like the meta tag are visible to everybody who views your site. The file verification has a unique file name that is hard to guess.

  • It is low bandwidth. Another reason to prefer it over the meta tag is that it doesn't add to the byte count of your home page for all users.

If it isn't the easiest method for you, then go ahead and pick a different one. Any of them will work fine. I suspect that the reason that Google recommends one is due to the Paradox of Choice. The choice itself is hard, so them recommending a default makes the overall process easier.






share|improve this answer






















  • If you don’t like having another file in your site root, there is also the DNS record method (which is usually the method GSC recommends to me).
    – DisgruntledGoat
    Sep 9 at 11:57






  • 1




    I think they may recommend different things in different situations. Maybe if you have used one in the past, they recommend it in the future. I also just read that they will start auto-verifying if you are already the owner of the Google Analytics account: Google Analytics Access Can Auto Verify You In Google Search Console
    – Stephen Ostermiller♦
    Sep 9 at 12:35















up vote
8
down vote



accepted










I like the HTML verification method. I use it myself. There are several reasons to prefer it:



  • It is the oldest verification method. For a long time Google only supported this method. It is tried and true.

  • It is usually easy to do, just upload a file and you are done. It doesn't usually require you to install plugins in your CMS or modify your website's code.

  • It is private. Other methods like the meta tag are visible to everybody who views your site. The file verification has a unique file name that is hard to guess.

  • It is low bandwidth. Another reason to prefer it over the meta tag is that it doesn't add to the byte count of your home page for all users.

If it isn't the easiest method for you, then go ahead and pick a different one. Any of them will work fine. I suspect that the reason that Google recommends one is due to the Paradox of Choice. The choice itself is hard, so them recommending a default makes the overall process easier.






share|improve this answer






















  • If you don’t like having another file in your site root, there is also the DNS record method (which is usually the method GSC recommends to me).
    – DisgruntledGoat
    Sep 9 at 11:57






  • 1




    I think they may recommend different things in different situations. Maybe if you have used one in the past, they recommend it in the future. I also just read that they will start auto-verifying if you are already the owner of the Google Analytics account: Google Analytics Access Can Auto Verify You In Google Search Console
    – Stephen Ostermiller♦
    Sep 9 at 12:35













up vote
8
down vote



accepted







up vote
8
down vote



accepted






I like the HTML verification method. I use it myself. There are several reasons to prefer it:



  • It is the oldest verification method. For a long time Google only supported this method. It is tried and true.

  • It is usually easy to do, just upload a file and you are done. It doesn't usually require you to install plugins in your CMS or modify your website's code.

  • It is private. Other methods like the meta tag are visible to everybody who views your site. The file verification has a unique file name that is hard to guess.

  • It is low bandwidth. Another reason to prefer it over the meta tag is that it doesn't add to the byte count of your home page for all users.

If it isn't the easiest method for you, then go ahead and pick a different one. Any of them will work fine. I suspect that the reason that Google recommends one is due to the Paradox of Choice. The choice itself is hard, so them recommending a default makes the overall process easier.






share|improve this answer














I like the HTML verification method. I use it myself. There are several reasons to prefer it:



  • It is the oldest verification method. For a long time Google only supported this method. It is tried and true.

  • It is usually easy to do, just upload a file and you are done. It doesn't usually require you to install plugins in your CMS or modify your website's code.

  • It is private. Other methods like the meta tag are visible to everybody who views your site. The file verification has a unique file name that is hard to guess.

  • It is low bandwidth. Another reason to prefer it over the meta tag is that it doesn't add to the byte count of your home page for all users.

If it isn't the easiest method for you, then go ahead and pick a different one. Any of them will work fine. I suspect that the reason that Google recommends one is due to the Paradox of Choice. The choice itself is hard, so them recommending a default makes the overall process easier.







share|improve this answer














share|improve this answer



share|improve this answer








edited Sep 8 at 21:39

























answered Sep 8 at 20:14









Stephen Ostermiller♦

64.5k1387231




64.5k1387231











  • If you don’t like having another file in your site root, there is also the DNS record method (which is usually the method GSC recommends to me).
    – DisgruntledGoat
    Sep 9 at 11:57






  • 1




    I think they may recommend different things in different situations. Maybe if you have used one in the past, they recommend it in the future. I also just read that they will start auto-verifying if you are already the owner of the Google Analytics account: Google Analytics Access Can Auto Verify You In Google Search Console
    – Stephen Ostermiller♦
    Sep 9 at 12:35

















  • If you don’t like having another file in your site root, there is also the DNS record method (which is usually the method GSC recommends to me).
    – DisgruntledGoat
    Sep 9 at 11:57






  • 1




    I think they may recommend different things in different situations. Maybe if you have used one in the past, they recommend it in the future. I also just read that they will start auto-verifying if you are already the owner of the Google Analytics account: Google Analytics Access Can Auto Verify You In Google Search Console
    – Stephen Ostermiller♦
    Sep 9 at 12:35
















If you don’t like having another file in your site root, there is also the DNS record method (which is usually the method GSC recommends to me).
– DisgruntledGoat
Sep 9 at 11:57




If you don’t like having another file in your site root, there is also the DNS record method (which is usually the method GSC recommends to me).
– DisgruntledGoat
Sep 9 at 11:57




1




1




I think they may recommend different things in different situations. Maybe if you have used one in the past, they recommend it in the future. I also just read that they will start auto-verifying if you are already the owner of the Google Analytics account: Google Analytics Access Can Auto Verify You In Google Search Console
– Stephen Ostermiller♦
Sep 9 at 12:35





I think they may recommend different things in different situations. Maybe if you have used one in the past, they recommend it in the future. I also just read that they will start auto-verifying if you are already the owner of the Google Analytics account: Google Analytics Access Can Auto Verify You In Google Search Console
– Stephen Ostermiller♦
Sep 9 at 12:35











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