How to retain vested employees?

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At a startup where the senior dev team have been here 3years, almost since the start, and their options are now vested. We have product in the market, are just about cash-flow positive, but are still a few years away from an exit.



How do I stop the team leaving?



If they were really motivated by startup excitement , risk, and options then the logical route would be to leave here, banking the shares, and find a new early stage startup and do it again.



If the product was mature, stable and moving into maintenance then; Fine - they leave and I get a bunch of 'B'-student completer-finishers to grind on. But we still have a lot of hard work to do now that we have customers "to delight".



I can't go to the board and say I need a 50% pay rise for everyone - just to compete with what regular dev jobs pay, never mind what Google/Facebook etc would offer. Especially not if I'm also saying - the all-nighters and weekends stop now we are a regular company.



I can't go to the devs and say; there's no more pay but keep working hard to earn the salesmen their massive bonuses, and your efforts will raise the value of the company and your options will be worth a few % points more.



What do companies do to retain staff in these circumstances?







share|improve this question


















  • 14




    Give them raises. Sorry, but you gotta do it.
    – Andrew Bartel
    Apr 16 '14 at 15:28






  • 2




    Each person is different in what motivates them, but the generally-accepted and most fair way of guaranteeing their continued dedication is money. If the board won't buy a raise across the board, you need to find a bonus program that is designed to incent your employees to stay on.
    – Garrison Neely
    Apr 16 '14 at 15:31






  • 1




    possible duplicate of How to motivate people (employer perspective)
    – gnat
    Apr 16 '14 at 15:42






  • 4




    Money is not a very good motivator, but it is absolutely a prerequisite. These devs get a little older and a little more worldly and start to realize that they deserve a big pay day as well. If the company valued retaining them they would build the culture around the developers and rewarding the developers instead of rewarding and retaining management and sales people.
    – maple_shaft
    Apr 16 '14 at 18:37






  • 9




    Salary is a generally believed to be "hygiene factor" in motivation for most people - that is, extra salary won't neccessary be motivating, but lack of salary will be demotivating. If you're saying that the team needs "50% pay rise for everyone - just to compete with what regular dev jobs pay", i.e., you're paying them very significantly below a fair market wage, then that actually is a serious issue that you won't be able to avoid; it's a sign (at least perceived) of disrespect and unfair treatment, so it will be demotivating while it is so.
    – Peteris
    Apr 16 '14 at 19:48
















up vote
4
down vote

favorite
1












At a startup where the senior dev team have been here 3years, almost since the start, and their options are now vested. We have product in the market, are just about cash-flow positive, but are still a few years away from an exit.



How do I stop the team leaving?



If they were really motivated by startup excitement , risk, and options then the logical route would be to leave here, banking the shares, and find a new early stage startup and do it again.



If the product was mature, stable and moving into maintenance then; Fine - they leave and I get a bunch of 'B'-student completer-finishers to grind on. But we still have a lot of hard work to do now that we have customers "to delight".



I can't go to the board and say I need a 50% pay rise for everyone - just to compete with what regular dev jobs pay, never mind what Google/Facebook etc would offer. Especially not if I'm also saying - the all-nighters and weekends stop now we are a regular company.



I can't go to the devs and say; there's no more pay but keep working hard to earn the salesmen their massive bonuses, and your efforts will raise the value of the company and your options will be worth a few % points more.



What do companies do to retain staff in these circumstances?







share|improve this question


















  • 14




    Give them raises. Sorry, but you gotta do it.
    – Andrew Bartel
    Apr 16 '14 at 15:28






  • 2




    Each person is different in what motivates them, but the generally-accepted and most fair way of guaranteeing their continued dedication is money. If the board won't buy a raise across the board, you need to find a bonus program that is designed to incent your employees to stay on.
    – Garrison Neely
    Apr 16 '14 at 15:31






  • 1




    possible duplicate of How to motivate people (employer perspective)
    – gnat
    Apr 16 '14 at 15:42






  • 4




    Money is not a very good motivator, but it is absolutely a prerequisite. These devs get a little older and a little more worldly and start to realize that they deserve a big pay day as well. If the company valued retaining them they would build the culture around the developers and rewarding the developers instead of rewarding and retaining management and sales people.
    – maple_shaft
    Apr 16 '14 at 18:37






  • 9




    Salary is a generally believed to be "hygiene factor" in motivation for most people - that is, extra salary won't neccessary be motivating, but lack of salary will be demotivating. If you're saying that the team needs "50% pay rise for everyone - just to compete with what regular dev jobs pay", i.e., you're paying them very significantly below a fair market wage, then that actually is a serious issue that you won't be able to avoid; it's a sign (at least perceived) of disrespect and unfair treatment, so it will be demotivating while it is so.
    – Peteris
    Apr 16 '14 at 19:48












up vote
4
down vote

favorite
1









up vote
4
down vote

favorite
1






1





At a startup where the senior dev team have been here 3years, almost since the start, and their options are now vested. We have product in the market, are just about cash-flow positive, but are still a few years away from an exit.



How do I stop the team leaving?



If they were really motivated by startup excitement , risk, and options then the logical route would be to leave here, banking the shares, and find a new early stage startup and do it again.



If the product was mature, stable and moving into maintenance then; Fine - they leave and I get a bunch of 'B'-student completer-finishers to grind on. But we still have a lot of hard work to do now that we have customers "to delight".



I can't go to the board and say I need a 50% pay rise for everyone - just to compete with what regular dev jobs pay, never mind what Google/Facebook etc would offer. Especially not if I'm also saying - the all-nighters and weekends stop now we are a regular company.



I can't go to the devs and say; there's no more pay but keep working hard to earn the salesmen their massive bonuses, and your efforts will raise the value of the company and your options will be worth a few % points more.



What do companies do to retain staff in these circumstances?







share|improve this question














At a startup where the senior dev team have been here 3years, almost since the start, and their options are now vested. We have product in the market, are just about cash-flow positive, but are still a few years away from an exit.



How do I stop the team leaving?



If they were really motivated by startup excitement , risk, and options then the logical route would be to leave here, banking the shares, and find a new early stage startup and do it again.



If the product was mature, stable and moving into maintenance then; Fine - they leave and I get a bunch of 'B'-student completer-finishers to grind on. But we still have a lot of hard work to do now that we have customers "to delight".



I can't go to the board and say I need a 50% pay rise for everyone - just to compete with what regular dev jobs pay, never mind what Google/Facebook etc would offer. Especially not if I'm also saying - the all-nighters and weekends stop now we are a regular company.



I can't go to the devs and say; there's no more pay but keep working hard to earn the salesmen their massive bonuses, and your efforts will raise the value of the company and your options will be worth a few % points more.



What do companies do to retain staff in these circumstances?









share|improve this question













share|improve this question




share|improve this question








edited Apr 16 '14 at 15:39









gnat

3,22973066




3,22973066










asked Apr 16 '14 at 15:14









NobodySpecial

788511




788511







  • 14




    Give them raises. Sorry, but you gotta do it.
    – Andrew Bartel
    Apr 16 '14 at 15:28






  • 2




    Each person is different in what motivates them, but the generally-accepted and most fair way of guaranteeing their continued dedication is money. If the board won't buy a raise across the board, you need to find a bonus program that is designed to incent your employees to stay on.
    – Garrison Neely
    Apr 16 '14 at 15:31






  • 1




    possible duplicate of How to motivate people (employer perspective)
    – gnat
    Apr 16 '14 at 15:42






  • 4




    Money is not a very good motivator, but it is absolutely a prerequisite. These devs get a little older and a little more worldly and start to realize that they deserve a big pay day as well. If the company valued retaining them they would build the culture around the developers and rewarding the developers instead of rewarding and retaining management and sales people.
    – maple_shaft
    Apr 16 '14 at 18:37






  • 9




    Salary is a generally believed to be "hygiene factor" in motivation for most people - that is, extra salary won't neccessary be motivating, but lack of salary will be demotivating. If you're saying that the team needs "50% pay rise for everyone - just to compete with what regular dev jobs pay", i.e., you're paying them very significantly below a fair market wage, then that actually is a serious issue that you won't be able to avoid; it's a sign (at least perceived) of disrespect and unfair treatment, so it will be demotivating while it is so.
    – Peteris
    Apr 16 '14 at 19:48












  • 14




    Give them raises. Sorry, but you gotta do it.
    – Andrew Bartel
    Apr 16 '14 at 15:28






  • 2




    Each person is different in what motivates them, but the generally-accepted and most fair way of guaranteeing their continued dedication is money. If the board won't buy a raise across the board, you need to find a bonus program that is designed to incent your employees to stay on.
    – Garrison Neely
    Apr 16 '14 at 15:31






  • 1




    possible duplicate of How to motivate people (employer perspective)
    – gnat
    Apr 16 '14 at 15:42






  • 4




    Money is not a very good motivator, but it is absolutely a prerequisite. These devs get a little older and a little more worldly and start to realize that they deserve a big pay day as well. If the company valued retaining them they would build the culture around the developers and rewarding the developers instead of rewarding and retaining management and sales people.
    – maple_shaft
    Apr 16 '14 at 18:37






  • 9




    Salary is a generally believed to be "hygiene factor" in motivation for most people - that is, extra salary won't neccessary be motivating, but lack of salary will be demotivating. If you're saying that the team needs "50% pay rise for everyone - just to compete with what regular dev jobs pay", i.e., you're paying them very significantly below a fair market wage, then that actually is a serious issue that you won't be able to avoid; it's a sign (at least perceived) of disrespect and unfair treatment, so it will be demotivating while it is so.
    – Peteris
    Apr 16 '14 at 19:48







14




14




Give them raises. Sorry, but you gotta do it.
– Andrew Bartel
Apr 16 '14 at 15:28




Give them raises. Sorry, but you gotta do it.
– Andrew Bartel
Apr 16 '14 at 15:28




2




2




Each person is different in what motivates them, but the generally-accepted and most fair way of guaranteeing their continued dedication is money. If the board won't buy a raise across the board, you need to find a bonus program that is designed to incent your employees to stay on.
– Garrison Neely
Apr 16 '14 at 15:31




Each person is different in what motivates them, but the generally-accepted and most fair way of guaranteeing their continued dedication is money. If the board won't buy a raise across the board, you need to find a bonus program that is designed to incent your employees to stay on.
– Garrison Neely
Apr 16 '14 at 15:31




1




1




possible duplicate of How to motivate people (employer perspective)
– gnat
Apr 16 '14 at 15:42




possible duplicate of How to motivate people (employer perspective)
– gnat
Apr 16 '14 at 15:42




4




4




Money is not a very good motivator, but it is absolutely a prerequisite. These devs get a little older and a little more worldly and start to realize that they deserve a big pay day as well. If the company valued retaining them they would build the culture around the developers and rewarding the developers instead of rewarding and retaining management and sales people.
– maple_shaft
Apr 16 '14 at 18:37




Money is not a very good motivator, but it is absolutely a prerequisite. These devs get a little older and a little more worldly and start to realize that they deserve a big pay day as well. If the company valued retaining them they would build the culture around the developers and rewarding the developers instead of rewarding and retaining management and sales people.
– maple_shaft
Apr 16 '14 at 18:37




9




9




Salary is a generally believed to be "hygiene factor" in motivation for most people - that is, extra salary won't neccessary be motivating, but lack of salary will be demotivating. If you're saying that the team needs "50% pay rise for everyone - just to compete with what regular dev jobs pay", i.e., you're paying them very significantly below a fair market wage, then that actually is a serious issue that you won't be able to avoid; it's a sign (at least perceived) of disrespect and unfair treatment, so it will be demotivating while it is so.
– Peteris
Apr 16 '14 at 19:48




Salary is a generally believed to be "hygiene factor" in motivation for most people - that is, extra salary won't neccessary be motivating, but lack of salary will be demotivating. If you're saying that the team needs "50% pay rise for everyone - just to compete with what regular dev jobs pay", i.e., you're paying them very significantly below a fair market wage, then that actually is a serious issue that you won't be able to avoid; it's a sign (at least perceived) of disrespect and unfair treatment, so it will be demotivating while it is so.
– Peteris
Apr 16 '14 at 19:48










4 Answers
4






active

oldest

votes

















up vote
17
down vote



accepted










Especially with a small staff, it helps to know them and to learn what they want in a non-salary sense. Different people are motivated by different things and figuring out who to give what to can make a big difference. Here's some options:



  • People motivated most by money - may be good with the promise of a future bonus. Many companies have periodic options reissuance - so while these options have vested, more options could be issued to vest over the next 3-5 years - it's delayed costs and it can be done in tandem with company success (options will vest iff the employee is in good standing, working here at the time of vesting and the companies financial state is XYZ). Similarly cold, hard, cash bonus options that pay off in increments over time.


  • People motivated by opportunities - start talking to each employee - what are they trying to grow towards in their careers - give them the work and the responsibility that will get them to that place. Many folks are willing to delay on salary, if they know they are building the skills and experiences that make getting the higher pay later on an easier option.


  • People motivated by visible status - some folks feel rewarded if they have a visible sign of status. That may be a bigger desk, an office, special privileges or a nifty title. The goal, though is to connect the status to the work - "If you can do more sales support work, I can justify moving you to an office, since you'll be on the phone a lot and needing the privacy" for example.


  • Control, ownership and supportive management that gives good feedback - probably the headiest motivation cocktail for anyone. People will stick around longer if their bosses are fabulous - and fabulous does not mean "nice", "easygoing" or "constantly complimentary" - it the motivation of having a boss who supports you with both the right of self-determination and real feedback when you're screwing up. If you can get your management to this point, you have a really powerful corporate culture that can do almost anything.


  • Competitive policies and perks - what specialized perks can you offer that other companies can't? A bidding war is hardly advantageous - so just copying local competition for employees may not be the way to go. But helping people save money for their families vs. giving them more money can often be an option. And people can be strikingly myopic about the money you are saving them. For example, I get all excited over saving $15 on parking, even if it takes me 10 extra minutes, and is less than the cost of my lunch.


There's no 100% retention plan out there. I have a friend who's baseline condition for a "good office" is that he be easily able to keep in touch with the senior levels of the company, as a high level individual contributor, which really becomes impossible at a company of more than 300 or so. He's just not someone who will stick around when a startup gets "unstartuplike". There's not harm here, or reason to bend over to retain this person - he's great, but he's also not intereseted in conforming to some of the processes that make it possible to grow the headcount of a company in an effective way - so he's not the optimal candidate for trying to retain.



Not everyone joins a start up for the same reason. My friend loves the small size, but another person may love the challenge (which doesn't leave when you grow!) and another may just love a smart, close knit team... knowing who needs what is the essence here.






share|improve this answer




















  • That's my main concern. The founders/leaders are fantastic - but as the company grows it gets layers of management between them and the devs. My team leads report directly to the CEO not me (CTO) so I can't "promote" them and they are all old/wise enough not to fall for a business card with "architect" on it.
    – NobodySpecial
    Apr 16 '14 at 15:55










  • Then it has to feel like these people are not disconnected when they start reporting to someone else. That may be hiring management who are just as awesome as the CEO, and/or getting the devs to realize that the organization cannot grow if the CEO is managing developers rather than doing bigger picture, cross-business work. And no - a title can't be empty. Being a senior, principal, uber whatever has to have real skills, and real responsibilities... but it can't be defined by "how high up the ladder is my boss" as the ladder will be undergoing some major changes.
    – bethlakshmi
    Apr 16 '14 at 16:04







  • 1




    Some of the "self-determination" end is also figuring out if there are developers who want to be managers and whether that sort of promotion is a viable angle for retention.
    – bethlakshmi
    Apr 16 '14 at 16:06

















up vote
5
down vote













You made a critical mistake when you didn't tie the compensation of the top-level development team to revenues, as the sales staff (apparently) is.



You need to fix that immediately.



Tie the compensation for them (senior developers) to performance metrics that they have at least some control over, and you will see enthusiasm the likes of which even God has never seen! (Sorry - a little Dune crept in there).






share|improve this answer
















  • 1




    That's the problem in the years between launch and acquisition - the revenue goes to build the company growth/value toward exit. The only "performance metric" is, if you don't keep working hard the exit will fail and your options will be worthless - which isn't exactly motivating!
    – NobodySpecial
    Apr 16 '14 at 21:39











  • @NobodySpecial - No one said you ply ALL the revenues into compensation. You have to give the key contributors a taste, though. Sales is already getting it. Key developers can't be excluded. That's a formula for mutiny and disaster.
    – Wesley Long
    Apr 16 '14 at 21:46

















up vote
5
down vote













Ask your board



This seems to be a serious strategic issue with the compensation strategy of
your company. Extra motivation perks will help and you should consider them, but they don't solve the underlying problem.



Salary is a generally believed to be "hygiene factor" in motivation for most people - that is, extra salary won't neccessary be motivating, but lack of salary will be demotivating. If you're saying that the team needs "50% pay rise for everyone - just to compete with what regular dev jobs pay", i.e., you're paying them very significantly below a fair market wage, then that actually is a serious issue that you won't be able to avoid; it's a sign (at least perceived) of disrespect and unfair treatment, so it will be demotivating while it is so.



There is a stage in startups where it is appropriate to pay people below-market salaries. It is not sustainable for too many years. At some point that stage is over, the startup is maturing and you must plan for across-the-board salary reviews to get your compensation in order. Unless your startup collapses, you will have to move beyond that stage, and move your compensation from the current model to market-rate salaries. The earlier employees will have an extra benefit of having [more] equity, but that's not in any way relevant to this year's salary, that was about those previous years.



The question is when should you do that. '3 years', 'cash-flow positive' and 'C-round' are words that may signal that this point may be arriving, but it's a strategic decision that needs to be made. You seem to be in a CTO position - this means that this question shouldn't be solved by you. This is mostly a decision for the board, and definitely for CEO as well - but you should rise this issue to them in a serious manner; waiting out problems and hoping that they go away by themselves usually isn't a good management strategy.






share|improve this answer



























    up vote
    1
    down vote













    I've been in this situation with one of the most successful start-ups in the UK. I watched over 80% of their technology staff disappear within a few months because the company didn't grow on target (yet they still grew



    This is the beginning of the end of a culture of staff who will collectively pull out all the stops to make something happen.



    Warn the board that the imbalance between Sales bonuses and Core technical staff has not gone un-noticed, and while sales are important, it's also very important to deliver their promises. A ship needs all hands to co-operate collectively otherwise you'll have a mutiny to deal with.



    Expect people to leave. You're actually fortunate to know they are disgruntled. Sometimes they say nothing and expect you to work it out. Even worse they'll tell you everything is fine but they need a change.



    More Stock options is a good retainer, as is a token pay rise or good-will bonus.



    Nobody like to be taken for a mug, and engineers are smart... it won't take them long to figure out whether the gesture was a genuine sweetener..






    share|improve this answer




















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      4 Answers
      4






      active

      oldest

      votes








      4 Answers
      4






      active

      oldest

      votes









      active

      oldest

      votes






      active

      oldest

      votes








      up vote
      17
      down vote



      accepted










      Especially with a small staff, it helps to know them and to learn what they want in a non-salary sense. Different people are motivated by different things and figuring out who to give what to can make a big difference. Here's some options:



      • People motivated most by money - may be good with the promise of a future bonus. Many companies have periodic options reissuance - so while these options have vested, more options could be issued to vest over the next 3-5 years - it's delayed costs and it can be done in tandem with company success (options will vest iff the employee is in good standing, working here at the time of vesting and the companies financial state is XYZ). Similarly cold, hard, cash bonus options that pay off in increments over time.


      • People motivated by opportunities - start talking to each employee - what are they trying to grow towards in their careers - give them the work and the responsibility that will get them to that place. Many folks are willing to delay on salary, if they know they are building the skills and experiences that make getting the higher pay later on an easier option.


      • People motivated by visible status - some folks feel rewarded if they have a visible sign of status. That may be a bigger desk, an office, special privileges or a nifty title. The goal, though is to connect the status to the work - "If you can do more sales support work, I can justify moving you to an office, since you'll be on the phone a lot and needing the privacy" for example.


      • Control, ownership and supportive management that gives good feedback - probably the headiest motivation cocktail for anyone. People will stick around longer if their bosses are fabulous - and fabulous does not mean "nice", "easygoing" or "constantly complimentary" - it the motivation of having a boss who supports you with both the right of self-determination and real feedback when you're screwing up. If you can get your management to this point, you have a really powerful corporate culture that can do almost anything.


      • Competitive policies and perks - what specialized perks can you offer that other companies can't? A bidding war is hardly advantageous - so just copying local competition for employees may not be the way to go. But helping people save money for their families vs. giving them more money can often be an option. And people can be strikingly myopic about the money you are saving them. For example, I get all excited over saving $15 on parking, even if it takes me 10 extra minutes, and is less than the cost of my lunch.


      There's no 100% retention plan out there. I have a friend who's baseline condition for a "good office" is that he be easily able to keep in touch with the senior levels of the company, as a high level individual contributor, which really becomes impossible at a company of more than 300 or so. He's just not someone who will stick around when a startup gets "unstartuplike". There's not harm here, or reason to bend over to retain this person - he's great, but he's also not intereseted in conforming to some of the processes that make it possible to grow the headcount of a company in an effective way - so he's not the optimal candidate for trying to retain.



      Not everyone joins a start up for the same reason. My friend loves the small size, but another person may love the challenge (which doesn't leave when you grow!) and another may just love a smart, close knit team... knowing who needs what is the essence here.






      share|improve this answer




















      • That's my main concern. The founders/leaders are fantastic - but as the company grows it gets layers of management between them and the devs. My team leads report directly to the CEO not me (CTO) so I can't "promote" them and they are all old/wise enough not to fall for a business card with "architect" on it.
        – NobodySpecial
        Apr 16 '14 at 15:55










      • Then it has to feel like these people are not disconnected when they start reporting to someone else. That may be hiring management who are just as awesome as the CEO, and/or getting the devs to realize that the organization cannot grow if the CEO is managing developers rather than doing bigger picture, cross-business work. And no - a title can't be empty. Being a senior, principal, uber whatever has to have real skills, and real responsibilities... but it can't be defined by "how high up the ladder is my boss" as the ladder will be undergoing some major changes.
        – bethlakshmi
        Apr 16 '14 at 16:04







      • 1




        Some of the "self-determination" end is also figuring out if there are developers who want to be managers and whether that sort of promotion is a viable angle for retention.
        – bethlakshmi
        Apr 16 '14 at 16:06














      up vote
      17
      down vote



      accepted










      Especially with a small staff, it helps to know them and to learn what they want in a non-salary sense. Different people are motivated by different things and figuring out who to give what to can make a big difference. Here's some options:



      • People motivated most by money - may be good with the promise of a future bonus. Many companies have periodic options reissuance - so while these options have vested, more options could be issued to vest over the next 3-5 years - it's delayed costs and it can be done in tandem with company success (options will vest iff the employee is in good standing, working here at the time of vesting and the companies financial state is XYZ). Similarly cold, hard, cash bonus options that pay off in increments over time.


      • People motivated by opportunities - start talking to each employee - what are they trying to grow towards in their careers - give them the work and the responsibility that will get them to that place. Many folks are willing to delay on salary, if they know they are building the skills and experiences that make getting the higher pay later on an easier option.


      • People motivated by visible status - some folks feel rewarded if they have a visible sign of status. That may be a bigger desk, an office, special privileges or a nifty title. The goal, though is to connect the status to the work - "If you can do more sales support work, I can justify moving you to an office, since you'll be on the phone a lot and needing the privacy" for example.


      • Control, ownership and supportive management that gives good feedback - probably the headiest motivation cocktail for anyone. People will stick around longer if their bosses are fabulous - and fabulous does not mean "nice", "easygoing" or "constantly complimentary" - it the motivation of having a boss who supports you with both the right of self-determination and real feedback when you're screwing up. If you can get your management to this point, you have a really powerful corporate culture that can do almost anything.


      • Competitive policies and perks - what specialized perks can you offer that other companies can't? A bidding war is hardly advantageous - so just copying local competition for employees may not be the way to go. But helping people save money for their families vs. giving them more money can often be an option. And people can be strikingly myopic about the money you are saving them. For example, I get all excited over saving $15 on parking, even if it takes me 10 extra minutes, and is less than the cost of my lunch.


      There's no 100% retention plan out there. I have a friend who's baseline condition for a "good office" is that he be easily able to keep in touch with the senior levels of the company, as a high level individual contributor, which really becomes impossible at a company of more than 300 or so. He's just not someone who will stick around when a startup gets "unstartuplike". There's not harm here, or reason to bend over to retain this person - he's great, but he's also not intereseted in conforming to some of the processes that make it possible to grow the headcount of a company in an effective way - so he's not the optimal candidate for trying to retain.



      Not everyone joins a start up for the same reason. My friend loves the small size, but another person may love the challenge (which doesn't leave when you grow!) and another may just love a smart, close knit team... knowing who needs what is the essence here.






      share|improve this answer




















      • That's my main concern. The founders/leaders are fantastic - but as the company grows it gets layers of management between them and the devs. My team leads report directly to the CEO not me (CTO) so I can't "promote" them and they are all old/wise enough not to fall for a business card with "architect" on it.
        – NobodySpecial
        Apr 16 '14 at 15:55










      • Then it has to feel like these people are not disconnected when they start reporting to someone else. That may be hiring management who are just as awesome as the CEO, and/or getting the devs to realize that the organization cannot grow if the CEO is managing developers rather than doing bigger picture, cross-business work. And no - a title can't be empty. Being a senior, principal, uber whatever has to have real skills, and real responsibilities... but it can't be defined by "how high up the ladder is my boss" as the ladder will be undergoing some major changes.
        – bethlakshmi
        Apr 16 '14 at 16:04







      • 1




        Some of the "self-determination" end is also figuring out if there are developers who want to be managers and whether that sort of promotion is a viable angle for retention.
        – bethlakshmi
        Apr 16 '14 at 16:06












      up vote
      17
      down vote



      accepted







      up vote
      17
      down vote



      accepted






      Especially with a small staff, it helps to know them and to learn what they want in a non-salary sense. Different people are motivated by different things and figuring out who to give what to can make a big difference. Here's some options:



      • People motivated most by money - may be good with the promise of a future bonus. Many companies have periodic options reissuance - so while these options have vested, more options could be issued to vest over the next 3-5 years - it's delayed costs and it can be done in tandem with company success (options will vest iff the employee is in good standing, working here at the time of vesting and the companies financial state is XYZ). Similarly cold, hard, cash bonus options that pay off in increments over time.


      • People motivated by opportunities - start talking to each employee - what are they trying to grow towards in their careers - give them the work and the responsibility that will get them to that place. Many folks are willing to delay on salary, if they know they are building the skills and experiences that make getting the higher pay later on an easier option.


      • People motivated by visible status - some folks feel rewarded if they have a visible sign of status. That may be a bigger desk, an office, special privileges or a nifty title. The goal, though is to connect the status to the work - "If you can do more sales support work, I can justify moving you to an office, since you'll be on the phone a lot and needing the privacy" for example.


      • Control, ownership and supportive management that gives good feedback - probably the headiest motivation cocktail for anyone. People will stick around longer if their bosses are fabulous - and fabulous does not mean "nice", "easygoing" or "constantly complimentary" - it the motivation of having a boss who supports you with both the right of self-determination and real feedback when you're screwing up. If you can get your management to this point, you have a really powerful corporate culture that can do almost anything.


      • Competitive policies and perks - what specialized perks can you offer that other companies can't? A bidding war is hardly advantageous - so just copying local competition for employees may not be the way to go. But helping people save money for their families vs. giving them more money can often be an option. And people can be strikingly myopic about the money you are saving them. For example, I get all excited over saving $15 on parking, even if it takes me 10 extra minutes, and is less than the cost of my lunch.


      There's no 100% retention plan out there. I have a friend who's baseline condition for a "good office" is that he be easily able to keep in touch with the senior levels of the company, as a high level individual contributor, which really becomes impossible at a company of more than 300 or so. He's just not someone who will stick around when a startup gets "unstartuplike". There's not harm here, or reason to bend over to retain this person - he's great, but he's also not intereseted in conforming to some of the processes that make it possible to grow the headcount of a company in an effective way - so he's not the optimal candidate for trying to retain.



      Not everyone joins a start up for the same reason. My friend loves the small size, but another person may love the challenge (which doesn't leave when you grow!) and another may just love a smart, close knit team... knowing who needs what is the essence here.






      share|improve this answer












      Especially with a small staff, it helps to know them and to learn what they want in a non-salary sense. Different people are motivated by different things and figuring out who to give what to can make a big difference. Here's some options:



      • People motivated most by money - may be good with the promise of a future bonus. Many companies have periodic options reissuance - so while these options have vested, more options could be issued to vest over the next 3-5 years - it's delayed costs and it can be done in tandem with company success (options will vest iff the employee is in good standing, working here at the time of vesting and the companies financial state is XYZ). Similarly cold, hard, cash bonus options that pay off in increments over time.


      • People motivated by opportunities - start talking to each employee - what are they trying to grow towards in their careers - give them the work and the responsibility that will get them to that place. Many folks are willing to delay on salary, if they know they are building the skills and experiences that make getting the higher pay later on an easier option.


      • People motivated by visible status - some folks feel rewarded if they have a visible sign of status. That may be a bigger desk, an office, special privileges or a nifty title. The goal, though is to connect the status to the work - "If you can do more sales support work, I can justify moving you to an office, since you'll be on the phone a lot and needing the privacy" for example.


      • Control, ownership and supportive management that gives good feedback - probably the headiest motivation cocktail for anyone. People will stick around longer if their bosses are fabulous - and fabulous does not mean "nice", "easygoing" or "constantly complimentary" - it the motivation of having a boss who supports you with both the right of self-determination and real feedback when you're screwing up. If you can get your management to this point, you have a really powerful corporate culture that can do almost anything.


      • Competitive policies and perks - what specialized perks can you offer that other companies can't? A bidding war is hardly advantageous - so just copying local competition for employees may not be the way to go. But helping people save money for their families vs. giving them more money can often be an option. And people can be strikingly myopic about the money you are saving them. For example, I get all excited over saving $15 on parking, even if it takes me 10 extra minutes, and is less than the cost of my lunch.


      There's no 100% retention plan out there. I have a friend who's baseline condition for a "good office" is that he be easily able to keep in touch with the senior levels of the company, as a high level individual contributor, which really becomes impossible at a company of more than 300 or so. He's just not someone who will stick around when a startup gets "unstartuplike". There's not harm here, or reason to bend over to retain this person - he's great, but he's also not intereseted in conforming to some of the processes that make it possible to grow the headcount of a company in an effective way - so he's not the optimal candidate for trying to retain.



      Not everyone joins a start up for the same reason. My friend loves the small size, but another person may love the challenge (which doesn't leave when you grow!) and another may just love a smart, close knit team... knowing who needs what is the essence here.







      share|improve this answer












      share|improve this answer



      share|improve this answer










      answered Apr 16 '14 at 15:35









      bethlakshmi

      70.3k4136277




      70.3k4136277











      • That's my main concern. The founders/leaders are fantastic - but as the company grows it gets layers of management between them and the devs. My team leads report directly to the CEO not me (CTO) so I can't "promote" them and they are all old/wise enough not to fall for a business card with "architect" on it.
        – NobodySpecial
        Apr 16 '14 at 15:55










      • Then it has to feel like these people are not disconnected when they start reporting to someone else. That may be hiring management who are just as awesome as the CEO, and/or getting the devs to realize that the organization cannot grow if the CEO is managing developers rather than doing bigger picture, cross-business work. And no - a title can't be empty. Being a senior, principal, uber whatever has to have real skills, and real responsibilities... but it can't be defined by "how high up the ladder is my boss" as the ladder will be undergoing some major changes.
        – bethlakshmi
        Apr 16 '14 at 16:04







      • 1




        Some of the "self-determination" end is also figuring out if there are developers who want to be managers and whether that sort of promotion is a viable angle for retention.
        – bethlakshmi
        Apr 16 '14 at 16:06
















      • That's my main concern. The founders/leaders are fantastic - but as the company grows it gets layers of management between them and the devs. My team leads report directly to the CEO not me (CTO) so I can't "promote" them and they are all old/wise enough not to fall for a business card with "architect" on it.
        – NobodySpecial
        Apr 16 '14 at 15:55










      • Then it has to feel like these people are not disconnected when they start reporting to someone else. That may be hiring management who are just as awesome as the CEO, and/or getting the devs to realize that the organization cannot grow if the CEO is managing developers rather than doing bigger picture, cross-business work. And no - a title can't be empty. Being a senior, principal, uber whatever has to have real skills, and real responsibilities... but it can't be defined by "how high up the ladder is my boss" as the ladder will be undergoing some major changes.
        – bethlakshmi
        Apr 16 '14 at 16:04







      • 1




        Some of the "self-determination" end is also figuring out if there are developers who want to be managers and whether that sort of promotion is a viable angle for retention.
        – bethlakshmi
        Apr 16 '14 at 16:06















      That's my main concern. The founders/leaders are fantastic - but as the company grows it gets layers of management between them and the devs. My team leads report directly to the CEO not me (CTO) so I can't "promote" them and they are all old/wise enough not to fall for a business card with "architect" on it.
      – NobodySpecial
      Apr 16 '14 at 15:55




      That's my main concern. The founders/leaders are fantastic - but as the company grows it gets layers of management between them and the devs. My team leads report directly to the CEO not me (CTO) so I can't "promote" them and they are all old/wise enough not to fall for a business card with "architect" on it.
      – NobodySpecial
      Apr 16 '14 at 15:55












      Then it has to feel like these people are not disconnected when they start reporting to someone else. That may be hiring management who are just as awesome as the CEO, and/or getting the devs to realize that the organization cannot grow if the CEO is managing developers rather than doing bigger picture, cross-business work. And no - a title can't be empty. Being a senior, principal, uber whatever has to have real skills, and real responsibilities... but it can't be defined by "how high up the ladder is my boss" as the ladder will be undergoing some major changes.
      – bethlakshmi
      Apr 16 '14 at 16:04





      Then it has to feel like these people are not disconnected when they start reporting to someone else. That may be hiring management who are just as awesome as the CEO, and/or getting the devs to realize that the organization cannot grow if the CEO is managing developers rather than doing bigger picture, cross-business work. And no - a title can't be empty. Being a senior, principal, uber whatever has to have real skills, and real responsibilities... but it can't be defined by "how high up the ladder is my boss" as the ladder will be undergoing some major changes.
      – bethlakshmi
      Apr 16 '14 at 16:04





      1




      1




      Some of the "self-determination" end is also figuring out if there are developers who want to be managers and whether that sort of promotion is a viable angle for retention.
      – bethlakshmi
      Apr 16 '14 at 16:06




      Some of the "self-determination" end is also figuring out if there are developers who want to be managers and whether that sort of promotion is a viable angle for retention.
      – bethlakshmi
      Apr 16 '14 at 16:06












      up vote
      5
      down vote













      You made a critical mistake when you didn't tie the compensation of the top-level development team to revenues, as the sales staff (apparently) is.



      You need to fix that immediately.



      Tie the compensation for them (senior developers) to performance metrics that they have at least some control over, and you will see enthusiasm the likes of which even God has never seen! (Sorry - a little Dune crept in there).






      share|improve this answer
















      • 1




        That's the problem in the years between launch and acquisition - the revenue goes to build the company growth/value toward exit. The only "performance metric" is, if you don't keep working hard the exit will fail and your options will be worthless - which isn't exactly motivating!
        – NobodySpecial
        Apr 16 '14 at 21:39











      • @NobodySpecial - No one said you ply ALL the revenues into compensation. You have to give the key contributors a taste, though. Sales is already getting it. Key developers can't be excluded. That's a formula for mutiny and disaster.
        – Wesley Long
        Apr 16 '14 at 21:46














      up vote
      5
      down vote













      You made a critical mistake when you didn't tie the compensation of the top-level development team to revenues, as the sales staff (apparently) is.



      You need to fix that immediately.



      Tie the compensation for them (senior developers) to performance metrics that they have at least some control over, and you will see enthusiasm the likes of which even God has never seen! (Sorry - a little Dune crept in there).






      share|improve this answer
















      • 1




        That's the problem in the years between launch and acquisition - the revenue goes to build the company growth/value toward exit. The only "performance metric" is, if you don't keep working hard the exit will fail and your options will be worthless - which isn't exactly motivating!
        – NobodySpecial
        Apr 16 '14 at 21:39











      • @NobodySpecial - No one said you ply ALL the revenues into compensation. You have to give the key contributors a taste, though. Sales is already getting it. Key developers can't be excluded. That's a formula for mutiny and disaster.
        – Wesley Long
        Apr 16 '14 at 21:46












      up vote
      5
      down vote










      up vote
      5
      down vote









      You made a critical mistake when you didn't tie the compensation of the top-level development team to revenues, as the sales staff (apparently) is.



      You need to fix that immediately.



      Tie the compensation for them (senior developers) to performance metrics that they have at least some control over, and you will see enthusiasm the likes of which even God has never seen! (Sorry - a little Dune crept in there).






      share|improve this answer












      You made a critical mistake when you didn't tie the compensation of the top-level development team to revenues, as the sales staff (apparently) is.



      You need to fix that immediately.



      Tie the compensation for them (senior developers) to performance metrics that they have at least some control over, and you will see enthusiasm the likes of which even God has never seen! (Sorry - a little Dune crept in there).







      share|improve this answer












      share|improve this answer



      share|improve this answer










      answered Apr 16 '14 at 19:09









      Wesley Long

      45k15100161




      45k15100161







      • 1




        That's the problem in the years between launch and acquisition - the revenue goes to build the company growth/value toward exit. The only "performance metric" is, if you don't keep working hard the exit will fail and your options will be worthless - which isn't exactly motivating!
        – NobodySpecial
        Apr 16 '14 at 21:39











      • @NobodySpecial - No one said you ply ALL the revenues into compensation. You have to give the key contributors a taste, though. Sales is already getting it. Key developers can't be excluded. That's a formula for mutiny and disaster.
        – Wesley Long
        Apr 16 '14 at 21:46












      • 1




        That's the problem in the years between launch and acquisition - the revenue goes to build the company growth/value toward exit. The only "performance metric" is, if you don't keep working hard the exit will fail and your options will be worthless - which isn't exactly motivating!
        – NobodySpecial
        Apr 16 '14 at 21:39











      • @NobodySpecial - No one said you ply ALL the revenues into compensation. You have to give the key contributors a taste, though. Sales is already getting it. Key developers can't be excluded. That's a formula for mutiny and disaster.
        – Wesley Long
        Apr 16 '14 at 21:46







      1




      1




      That's the problem in the years between launch and acquisition - the revenue goes to build the company growth/value toward exit. The only "performance metric" is, if you don't keep working hard the exit will fail and your options will be worthless - which isn't exactly motivating!
      – NobodySpecial
      Apr 16 '14 at 21:39





      That's the problem in the years between launch and acquisition - the revenue goes to build the company growth/value toward exit. The only "performance metric" is, if you don't keep working hard the exit will fail and your options will be worthless - which isn't exactly motivating!
      – NobodySpecial
      Apr 16 '14 at 21:39













      @NobodySpecial - No one said you ply ALL the revenues into compensation. You have to give the key contributors a taste, though. Sales is already getting it. Key developers can't be excluded. That's a formula for mutiny and disaster.
      – Wesley Long
      Apr 16 '14 at 21:46




      @NobodySpecial - No one said you ply ALL the revenues into compensation. You have to give the key contributors a taste, though. Sales is already getting it. Key developers can't be excluded. That's a formula for mutiny and disaster.
      – Wesley Long
      Apr 16 '14 at 21:46










      up vote
      5
      down vote













      Ask your board



      This seems to be a serious strategic issue with the compensation strategy of
      your company. Extra motivation perks will help and you should consider them, but they don't solve the underlying problem.



      Salary is a generally believed to be "hygiene factor" in motivation for most people - that is, extra salary won't neccessary be motivating, but lack of salary will be demotivating. If you're saying that the team needs "50% pay rise for everyone - just to compete with what regular dev jobs pay", i.e., you're paying them very significantly below a fair market wage, then that actually is a serious issue that you won't be able to avoid; it's a sign (at least perceived) of disrespect and unfair treatment, so it will be demotivating while it is so.



      There is a stage in startups where it is appropriate to pay people below-market salaries. It is not sustainable for too many years. At some point that stage is over, the startup is maturing and you must plan for across-the-board salary reviews to get your compensation in order. Unless your startup collapses, you will have to move beyond that stage, and move your compensation from the current model to market-rate salaries. The earlier employees will have an extra benefit of having [more] equity, but that's not in any way relevant to this year's salary, that was about those previous years.



      The question is when should you do that. '3 years', 'cash-flow positive' and 'C-round' are words that may signal that this point may be arriving, but it's a strategic decision that needs to be made. You seem to be in a CTO position - this means that this question shouldn't be solved by you. This is mostly a decision for the board, and definitely for CEO as well - but you should rise this issue to them in a serious manner; waiting out problems and hoping that they go away by themselves usually isn't a good management strategy.






      share|improve this answer
























        up vote
        5
        down vote













        Ask your board



        This seems to be a serious strategic issue with the compensation strategy of
        your company. Extra motivation perks will help and you should consider them, but they don't solve the underlying problem.



        Salary is a generally believed to be "hygiene factor" in motivation for most people - that is, extra salary won't neccessary be motivating, but lack of salary will be demotivating. If you're saying that the team needs "50% pay rise for everyone - just to compete with what regular dev jobs pay", i.e., you're paying them very significantly below a fair market wage, then that actually is a serious issue that you won't be able to avoid; it's a sign (at least perceived) of disrespect and unfair treatment, so it will be demotivating while it is so.



        There is a stage in startups where it is appropriate to pay people below-market salaries. It is not sustainable for too many years. At some point that stage is over, the startup is maturing and you must plan for across-the-board salary reviews to get your compensation in order. Unless your startup collapses, you will have to move beyond that stage, and move your compensation from the current model to market-rate salaries. The earlier employees will have an extra benefit of having [more] equity, but that's not in any way relevant to this year's salary, that was about those previous years.



        The question is when should you do that. '3 years', 'cash-flow positive' and 'C-round' are words that may signal that this point may be arriving, but it's a strategic decision that needs to be made. You seem to be in a CTO position - this means that this question shouldn't be solved by you. This is mostly a decision for the board, and definitely for CEO as well - but you should rise this issue to them in a serious manner; waiting out problems and hoping that they go away by themselves usually isn't a good management strategy.






        share|improve this answer






















          up vote
          5
          down vote










          up vote
          5
          down vote









          Ask your board



          This seems to be a serious strategic issue with the compensation strategy of
          your company. Extra motivation perks will help and you should consider them, but they don't solve the underlying problem.



          Salary is a generally believed to be "hygiene factor" in motivation for most people - that is, extra salary won't neccessary be motivating, but lack of salary will be demotivating. If you're saying that the team needs "50% pay rise for everyone - just to compete with what regular dev jobs pay", i.e., you're paying them very significantly below a fair market wage, then that actually is a serious issue that you won't be able to avoid; it's a sign (at least perceived) of disrespect and unfair treatment, so it will be demotivating while it is so.



          There is a stage in startups where it is appropriate to pay people below-market salaries. It is not sustainable for too many years. At some point that stage is over, the startup is maturing and you must plan for across-the-board salary reviews to get your compensation in order. Unless your startup collapses, you will have to move beyond that stage, and move your compensation from the current model to market-rate salaries. The earlier employees will have an extra benefit of having [more] equity, but that's not in any way relevant to this year's salary, that was about those previous years.



          The question is when should you do that. '3 years', 'cash-flow positive' and 'C-round' are words that may signal that this point may be arriving, but it's a strategic decision that needs to be made. You seem to be in a CTO position - this means that this question shouldn't be solved by you. This is mostly a decision for the board, and definitely for CEO as well - but you should rise this issue to them in a serious manner; waiting out problems and hoping that they go away by themselves usually isn't a good management strategy.






          share|improve this answer












          Ask your board



          This seems to be a serious strategic issue with the compensation strategy of
          your company. Extra motivation perks will help and you should consider them, but they don't solve the underlying problem.



          Salary is a generally believed to be "hygiene factor" in motivation for most people - that is, extra salary won't neccessary be motivating, but lack of salary will be demotivating. If you're saying that the team needs "50% pay rise for everyone - just to compete with what regular dev jobs pay", i.e., you're paying them very significantly below a fair market wage, then that actually is a serious issue that you won't be able to avoid; it's a sign (at least perceived) of disrespect and unfair treatment, so it will be demotivating while it is so.



          There is a stage in startups where it is appropriate to pay people below-market salaries. It is not sustainable for too many years. At some point that stage is over, the startup is maturing and you must plan for across-the-board salary reviews to get your compensation in order. Unless your startup collapses, you will have to move beyond that stage, and move your compensation from the current model to market-rate salaries. The earlier employees will have an extra benefit of having [more] equity, but that's not in any way relevant to this year's salary, that was about those previous years.



          The question is when should you do that. '3 years', 'cash-flow positive' and 'C-round' are words that may signal that this point may be arriving, but it's a strategic decision that needs to be made. You seem to be in a CTO position - this means that this question shouldn't be solved by you. This is mostly a decision for the board, and definitely for CEO as well - but you should rise this issue to them in a serious manner; waiting out problems and hoping that they go away by themselves usually isn't a good management strategy.







          share|improve this answer












          share|improve this answer



          share|improve this answer










          answered Apr 16 '14 at 22:03









          Peteris

          617814




          617814




















              up vote
              1
              down vote













              I've been in this situation with one of the most successful start-ups in the UK. I watched over 80% of their technology staff disappear within a few months because the company didn't grow on target (yet they still grew



              This is the beginning of the end of a culture of staff who will collectively pull out all the stops to make something happen.



              Warn the board that the imbalance between Sales bonuses and Core technical staff has not gone un-noticed, and while sales are important, it's also very important to deliver their promises. A ship needs all hands to co-operate collectively otherwise you'll have a mutiny to deal with.



              Expect people to leave. You're actually fortunate to know they are disgruntled. Sometimes they say nothing and expect you to work it out. Even worse they'll tell you everything is fine but they need a change.



              More Stock options is a good retainer, as is a token pay rise or good-will bonus.



              Nobody like to be taken for a mug, and engineers are smart... it won't take them long to figure out whether the gesture was a genuine sweetener..






              share|improve this answer
























                up vote
                1
                down vote













                I've been in this situation with one of the most successful start-ups in the UK. I watched over 80% of their technology staff disappear within a few months because the company didn't grow on target (yet they still grew



                This is the beginning of the end of a culture of staff who will collectively pull out all the stops to make something happen.



                Warn the board that the imbalance between Sales bonuses and Core technical staff has not gone un-noticed, and while sales are important, it's also very important to deliver their promises. A ship needs all hands to co-operate collectively otherwise you'll have a mutiny to deal with.



                Expect people to leave. You're actually fortunate to know they are disgruntled. Sometimes they say nothing and expect you to work it out. Even worse they'll tell you everything is fine but they need a change.



                More Stock options is a good retainer, as is a token pay rise or good-will bonus.



                Nobody like to be taken for a mug, and engineers are smart... it won't take them long to figure out whether the gesture was a genuine sweetener..






                share|improve this answer






















                  up vote
                  1
                  down vote










                  up vote
                  1
                  down vote









                  I've been in this situation with one of the most successful start-ups in the UK. I watched over 80% of their technology staff disappear within a few months because the company didn't grow on target (yet they still grew



                  This is the beginning of the end of a culture of staff who will collectively pull out all the stops to make something happen.



                  Warn the board that the imbalance between Sales bonuses and Core technical staff has not gone un-noticed, and while sales are important, it's also very important to deliver their promises. A ship needs all hands to co-operate collectively otherwise you'll have a mutiny to deal with.



                  Expect people to leave. You're actually fortunate to know they are disgruntled. Sometimes they say nothing and expect you to work it out. Even worse they'll tell you everything is fine but they need a change.



                  More Stock options is a good retainer, as is a token pay rise or good-will bonus.



                  Nobody like to be taken for a mug, and engineers are smart... it won't take them long to figure out whether the gesture was a genuine sweetener..






                  share|improve this answer












                  I've been in this situation with one of the most successful start-ups in the UK. I watched over 80% of their technology staff disappear within a few months because the company didn't grow on target (yet they still grew



                  This is the beginning of the end of a culture of staff who will collectively pull out all the stops to make something happen.



                  Warn the board that the imbalance between Sales bonuses and Core technical staff has not gone un-noticed, and while sales are important, it's also very important to deliver their promises. A ship needs all hands to co-operate collectively otherwise you'll have a mutiny to deal with.



                  Expect people to leave. You're actually fortunate to know they are disgruntled. Sometimes they say nothing and expect you to work it out. Even worse they'll tell you everything is fine but they need a change.



                  More Stock options is a good retainer, as is a token pay rise or good-will bonus.



                  Nobody like to be taken for a mug, and engineers are smart... it won't take them long to figure out whether the gesture was a genuine sweetener..







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                  answered Apr 17 '14 at 0:20









                  user924272

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