What is the meaning of the term 'eúnoia'?

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While reading on the subject of rhetoric, I learned a technique entitled 'captatio benevolentiae'. Further research revealed to me its root being 'eúnoia' (Greek for a well mind; beautiful thinking). Resultantly, I'd like to know more.



What are its applications as well as its historical and present day significance?







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    I made some edits to hopefully emphpasize the question. You may roll these back or continue editing. You can see the versions by clicking on the "edited" link above. Welcome to this SE!
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  • Thank you Frank, this is actually what I meant to say, I am grateful for this SE.
    – aitía
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up vote
6
down vote

favorite
1












While reading on the subject of rhetoric, I learned a technique entitled 'captatio benevolentiae'. Further research revealed to me its root being 'eúnoia' (Greek for a well mind; beautiful thinking). Resultantly, I'd like to know more.



What are its applications as well as its historical and present day significance?







share|improve this question


















  • 1




    I made some edits to hopefully emphpasize the question. You may roll these back or continue editing. You can see the versions by clicking on the "edited" link above. Welcome to this SE!
    – Frank Hubeny
    Aug 27 at 15:14











  • Thank you Frank, this is actually what I meant to say, I am grateful for this SE.
    – aitía
    Aug 27 at 15:21













up vote
6
down vote

favorite
1









up vote
6
down vote

favorite
1






1





While reading on the subject of rhetoric, I learned a technique entitled 'captatio benevolentiae'. Further research revealed to me its root being 'eúnoia' (Greek for a well mind; beautiful thinking). Resultantly, I'd like to know more.



What are its applications as well as its historical and present day significance?







share|improve this question














While reading on the subject of rhetoric, I learned a technique entitled 'captatio benevolentiae'. Further research revealed to me its root being 'eúnoia' (Greek for a well mind; beautiful thinking). Resultantly, I'd like to know more.



What are its applications as well as its historical and present day significance?









share|improve this question













share|improve this question




share|improve this question








edited Aug 28 at 0:29

























asked Aug 27 at 15:07









aitía

335




335







  • 1




    I made some edits to hopefully emphpasize the question. You may roll these back or continue editing. You can see the versions by clicking on the "edited" link above. Welcome to this SE!
    – Frank Hubeny
    Aug 27 at 15:14











  • Thank you Frank, this is actually what I meant to say, I am grateful for this SE.
    – aitía
    Aug 27 at 15:21













  • 1




    I made some edits to hopefully emphpasize the question. You may roll these back or continue editing. You can see the versions by clicking on the "edited" link above. Welcome to this SE!
    – Frank Hubeny
    Aug 27 at 15:14











  • Thank you Frank, this is actually what I meant to say, I am grateful for this SE.
    – aitía
    Aug 27 at 15:21








1




1




I made some edits to hopefully emphpasize the question. You may roll these back or continue editing. You can see the versions by clicking on the "edited" link above. Welcome to this SE!
– Frank Hubeny
Aug 27 at 15:14





I made some edits to hopefully emphpasize the question. You may roll these back or continue editing. You can see the versions by clicking on the "edited" link above. Welcome to this SE!
– Frank Hubeny
Aug 27 at 15:14













Thank you Frank, this is actually what I meant to say, I am grateful for this SE.
– aitía
Aug 27 at 15:21





Thank you Frank, this is actually what I meant to say, I am grateful for this SE.
– aitía
Aug 27 at 15:21











1 Answer
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oldest

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up vote
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accepted










welcome to PSE !



Jacqueline de Romilly offers help on the rendering of eúnoia




EUNOIA, in Greek, is something more than good will: it means approval, sympathy and
readiness to help. Having such meanings, it soon came to be applied to politics in a number
of ways, as describing one's feeling towards a person, or a party, or the city-or even another
city. And this last instance which is connected with foreign politics ... It is what Isocrates himself is most interested in, for out of sixty examples
of the word about twenty-five refer specifically to the relations between one city and another
city. And it is the meaning that deserves to be studied, particularly among people who
like Thucydides. Whether it is phobos or deos, fear, in Thucydides, seems to dominate all
relations between the cities of Hellas - and, to begin with, between Athens and other cities:
well, eunoia, or good will, is the contrary of fear. That is to say, when Isocrates wants
eunoia to rule political life, he wants things to be just the opposite of what they were in the
world that Thucydides had described. Indeed, the position he adopts when discussing
good will is part of an important controversy that was then being conducted about force
and justice, might and right. And so, even if he is not himself a very thrilling writer nor
a very intelligent man, it seemed worth while trying to find out how the idea arose both
from recent experiments in Greece and from personal tendencies of Isocrates, and how he
hoped the notion of eunoia could work in contemporary politics.




...




The reason why Isocrates gave so much importance to the idea of eunoia is the stress he
continually lays on opinion, in the widest meaning of the word.



I do not mean only that, teaching rhetoric, he had to keep in mind the importance of
captatio benevolentiae. I mean that he believes in the importance of persuading people; and
he believes that this is nothing artificial. On the contrary, he thinks that this business of
persuading people, which of course is the way to success, is closely bound up with sound
reflexion and wholesome morals. Opinion, for him, is not only effective: it is legitimate.



Opinion being legitimate . . . that does not sound much like Plato. And indeed it is
easy to collect a certain number of passages where Isocrates defends the value of doxa,
opinion, against empty wishes for an impossible episteme, or science. This position of his
is what M. Mikkola started with, in his recent book about Isocrates, and quite rightly, in
my opinion. But he interpreted these passages as if they were intended to express some
theory about knowledge and implied some kind of relativism, in the style of Protagoras or
even Heraclitus, which they do not. Nothing, I should think, was more remote from
Isocrates' mind. He only meant that there did not exist any actual science saying how one
should behave, and that it did not matter much, for opinion might very well, in such things,
be considered as sufficient. It is not relativism; it is optimism. It shows that Isocrates
trusts people's judgment.



And so he does. That is why he considers speaking and persuading people as being
such an important thing in man's life. Speech, he says in the well-known eulogy which is
to be found both in the Nicocles (5-9) and in the Antidosis (253-7), is what all our social life
was established by. And how could that be? because it brings people to agreement,
and because what people agree about is obviously right - whether we mean right and true
ideas, or right and just feelings. Therefore, why not trust opinion? Isocrates is proud to do so, and, criticising the others, he writes (Antidosis, 84): 'They exhort their followers to a
kind of virtue and wisdom which is ignored by the rest of the world and is disputed among
themselves; I, to a kind which is recognised by all!'



Therefore, people's judgment becomes a thing worth considering. And from doxa
meaning opinion, we are led to doxa meaning reputation. Because the judgment about
them will, on the whole, be sound, the men who want success will try to be approved of - and this by means of virtue. The orator will choose a theme which deserves approbation
and, meditating upon such themes, he will soon feel a good influence 'in all the actions of
Ihis life'. And 'it follows, then, that the power to speak well and think right will reward the
man who approaches the art of discourse with love of wisdom and love of honour' (notice
the two words, philosophos kai philotimos). What is more, if one desires success, 'he will apply himself above all to establish a most honourable name among his fellow citizens'
(Antidosis, 278); the word, here, is eudokimein an all-important word in Isocrates (where it
recurs 87 times), a word which of course means being well considered, but which is nearly
the same as producing eunoia. Indeed, the passage ends with a final mention of the
power of good will' (ten tes eunoias dunamin).



This philosophy of opinion, then, makes it clear that, in all matters, eunoia can be a
:most legitimate end to aim at. It is founded on valuable opinion and connected with
real merits; therefore, it is stable enough to offer some solid basis for organising things.
For it is achieved by virtue and leads to success.



And that is how eunoia, in Isocrates, becomes a sort of intermediate notion, joining
together ideas which had long been opposed to one another-I mean justice and advantage.



Sometimes, when taken in connexion with its causes, eunoia is presented as an honourable
aim in itself; sometimes, when taken in connexion with its consequences, it is shown as
something useful. And it even enables him to establish a relation between both ideas.



For just as his theory about doxa allows him to combine the study of rhetoric with the
love of truth (and makes him equally adverse to Plato and to the sophists), just so the theory
of eunoia which arises in his confident and trusting mind comes to the happy end that
justice and success meet together. Hence the well-known references to the rewards of
justice. For, in this well-ordered world, which looks as distinctly parted into two halves as
a sentence of his men here, de there-it seems one finds all evil and misfortune on one side, all virtue and happiness on the other. The result being that some people blame him for
being too much of an idealist in politics, others for considering nothing but practical
advantage when speaking about morals.




(Jacqueline de Romilly, 'Eunoia in Isocrates or the Political Importance of Creating Good Will', The Journal of Hellenic Studies, Vol. 78 (1958), pp. 92-101: 92, 95-6.)



I hope this throws useful light on the meaning of eunoia. You will see some of its applications and historical significance from the discussion of its role in Isocrates. As for its present applications, or applicability, the relevance of 'approval, sympathy and readiness to help' to present-day politics is both acute and clear.






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    Jacqueline de Romilly offers help on the rendering of eúnoia




    EUNOIA, in Greek, is something more than good will: it means approval, sympathy and
    readiness to help. Having such meanings, it soon came to be applied to politics in a number
    of ways, as describing one's feeling towards a person, or a party, or the city-or even another
    city. And this last instance which is connected with foreign politics ... It is what Isocrates himself is most interested in, for out of sixty examples
    of the word about twenty-five refer specifically to the relations between one city and another
    city. And it is the meaning that deserves to be studied, particularly among people who
    like Thucydides. Whether it is phobos or deos, fear, in Thucydides, seems to dominate all
    relations between the cities of Hellas - and, to begin with, between Athens and other cities:
    well, eunoia, or good will, is the contrary of fear. That is to say, when Isocrates wants
    eunoia to rule political life, he wants things to be just the opposite of what they were in the
    world that Thucydides had described. Indeed, the position he adopts when discussing
    good will is part of an important controversy that was then being conducted about force
    and justice, might and right. And so, even if he is not himself a very thrilling writer nor
    a very intelligent man, it seemed worth while trying to find out how the idea arose both
    from recent experiments in Greece and from personal tendencies of Isocrates, and how he
    hoped the notion of eunoia could work in contemporary politics.




    ...




    The reason why Isocrates gave so much importance to the idea of eunoia is the stress he
    continually lays on opinion, in the widest meaning of the word.



    I do not mean only that, teaching rhetoric, he had to keep in mind the importance of
    captatio benevolentiae. I mean that he believes in the importance of persuading people; and
    he believes that this is nothing artificial. On the contrary, he thinks that this business of
    persuading people, which of course is the way to success, is closely bound up with sound
    reflexion and wholesome morals. Opinion, for him, is not only effective: it is legitimate.



    Opinion being legitimate . . . that does not sound much like Plato. And indeed it is
    easy to collect a certain number of passages where Isocrates defends the value of doxa,
    opinion, against empty wishes for an impossible episteme, or science. This position of his
    is what M. Mikkola started with, in his recent book about Isocrates, and quite rightly, in
    my opinion. But he interpreted these passages as if they were intended to express some
    theory about knowledge and implied some kind of relativism, in the style of Protagoras or
    even Heraclitus, which they do not. Nothing, I should think, was more remote from
    Isocrates' mind. He only meant that there did not exist any actual science saying how one
    should behave, and that it did not matter much, for opinion might very well, in such things,
    be considered as sufficient. It is not relativism; it is optimism. It shows that Isocrates
    trusts people's judgment.



    And so he does. That is why he considers speaking and persuading people as being
    such an important thing in man's life. Speech, he says in the well-known eulogy which is
    to be found both in the Nicocles (5-9) and in the Antidosis (253-7), is what all our social life
    was established by. And how could that be? because it brings people to agreement,
    and because what people agree about is obviously right - whether we mean right and true
    ideas, or right and just feelings. Therefore, why not trust opinion? Isocrates is proud to do so, and, criticising the others, he writes (Antidosis, 84): 'They exhort their followers to a
    kind of virtue and wisdom which is ignored by the rest of the world and is disputed among
    themselves; I, to a kind which is recognised by all!'



    Therefore, people's judgment becomes a thing worth considering. And from doxa
    meaning opinion, we are led to doxa meaning reputation. Because the judgment about
    them will, on the whole, be sound, the men who want success will try to be approved of - and this by means of virtue. The orator will choose a theme which deserves approbation
    and, meditating upon such themes, he will soon feel a good influence 'in all the actions of
    Ihis life'. And 'it follows, then, that the power to speak well and think right will reward the
    man who approaches the art of discourse with love of wisdom and love of honour' (notice
    the two words, philosophos kai philotimos). What is more, if one desires success, 'he will apply himself above all to establish a most honourable name among his fellow citizens'
    (Antidosis, 278); the word, here, is eudokimein an all-important word in Isocrates (where it
    recurs 87 times), a word which of course means being well considered, but which is nearly
    the same as producing eunoia. Indeed, the passage ends with a final mention of the
    power of good will' (ten tes eunoias dunamin).



    This philosophy of opinion, then, makes it clear that, in all matters, eunoia can be a
    :most legitimate end to aim at. It is founded on valuable opinion and connected with
    real merits; therefore, it is stable enough to offer some solid basis for organising things.
    For it is achieved by virtue and leads to success.



    And that is how eunoia, in Isocrates, becomes a sort of intermediate notion, joining
    together ideas which had long been opposed to one another-I mean justice and advantage.



    Sometimes, when taken in connexion with its causes, eunoia is presented as an honourable
    aim in itself; sometimes, when taken in connexion with its consequences, it is shown as
    something useful. And it even enables him to establish a relation between both ideas.



    For just as his theory about doxa allows him to combine the study of rhetoric with the
    love of truth (and makes him equally adverse to Plato and to the sophists), just so the theory
    of eunoia which arises in his confident and trusting mind comes to the happy end that
    justice and success meet together. Hence the well-known references to the rewards of
    justice. For, in this well-ordered world, which looks as distinctly parted into two halves as
    a sentence of his men here, de there-it seems one finds all evil and misfortune on one side, all virtue and happiness on the other. The result being that some people blame him for
    being too much of an idealist in politics, others for considering nothing but practical
    advantage when speaking about morals.




    (Jacqueline de Romilly, 'Eunoia in Isocrates or the Political Importance of Creating Good Will', The Journal of Hellenic Studies, Vol. 78 (1958), pp. 92-101: 92, 95-6.)



    I hope this throws useful light on the meaning of eunoia. You will see some of its applications and historical significance from the discussion of its role in Isocrates. As for its present applications, or applicability, the relevance of 'approval, sympathy and readiness to help' to present-day politics is both acute and clear.






    share|improve this answer


























      up vote
      4
      down vote



      accepted










      welcome to PSE !



      Jacqueline de Romilly offers help on the rendering of eúnoia




      EUNOIA, in Greek, is something more than good will: it means approval, sympathy and
      readiness to help. Having such meanings, it soon came to be applied to politics in a number
      of ways, as describing one's feeling towards a person, or a party, or the city-or even another
      city. And this last instance which is connected with foreign politics ... It is what Isocrates himself is most interested in, for out of sixty examples
      of the word about twenty-five refer specifically to the relations between one city and another
      city. And it is the meaning that deserves to be studied, particularly among people who
      like Thucydides. Whether it is phobos or deos, fear, in Thucydides, seems to dominate all
      relations between the cities of Hellas - and, to begin with, between Athens and other cities:
      well, eunoia, or good will, is the contrary of fear. That is to say, when Isocrates wants
      eunoia to rule political life, he wants things to be just the opposite of what they were in the
      world that Thucydides had described. Indeed, the position he adopts when discussing
      good will is part of an important controversy that was then being conducted about force
      and justice, might and right. And so, even if he is not himself a very thrilling writer nor
      a very intelligent man, it seemed worth while trying to find out how the idea arose both
      from recent experiments in Greece and from personal tendencies of Isocrates, and how he
      hoped the notion of eunoia could work in contemporary politics.




      ...




      The reason why Isocrates gave so much importance to the idea of eunoia is the stress he
      continually lays on opinion, in the widest meaning of the word.



      I do not mean only that, teaching rhetoric, he had to keep in mind the importance of
      captatio benevolentiae. I mean that he believes in the importance of persuading people; and
      he believes that this is nothing artificial. On the contrary, he thinks that this business of
      persuading people, which of course is the way to success, is closely bound up with sound
      reflexion and wholesome morals. Opinion, for him, is not only effective: it is legitimate.



      Opinion being legitimate . . . that does not sound much like Plato. And indeed it is
      easy to collect a certain number of passages where Isocrates defends the value of doxa,
      opinion, against empty wishes for an impossible episteme, or science. This position of his
      is what M. Mikkola started with, in his recent book about Isocrates, and quite rightly, in
      my opinion. But he interpreted these passages as if they were intended to express some
      theory about knowledge and implied some kind of relativism, in the style of Protagoras or
      even Heraclitus, which they do not. Nothing, I should think, was more remote from
      Isocrates' mind. He only meant that there did not exist any actual science saying how one
      should behave, and that it did not matter much, for opinion might very well, in such things,
      be considered as sufficient. It is not relativism; it is optimism. It shows that Isocrates
      trusts people's judgment.



      And so he does. That is why he considers speaking and persuading people as being
      such an important thing in man's life. Speech, he says in the well-known eulogy which is
      to be found both in the Nicocles (5-9) and in the Antidosis (253-7), is what all our social life
      was established by. And how could that be? because it brings people to agreement,
      and because what people agree about is obviously right - whether we mean right and true
      ideas, or right and just feelings. Therefore, why not trust opinion? Isocrates is proud to do so, and, criticising the others, he writes (Antidosis, 84): 'They exhort their followers to a
      kind of virtue and wisdom which is ignored by the rest of the world and is disputed among
      themselves; I, to a kind which is recognised by all!'



      Therefore, people's judgment becomes a thing worth considering. And from doxa
      meaning opinion, we are led to doxa meaning reputation. Because the judgment about
      them will, on the whole, be sound, the men who want success will try to be approved of - and this by means of virtue. The orator will choose a theme which deserves approbation
      and, meditating upon such themes, he will soon feel a good influence 'in all the actions of
      Ihis life'. And 'it follows, then, that the power to speak well and think right will reward the
      man who approaches the art of discourse with love of wisdom and love of honour' (notice
      the two words, philosophos kai philotimos). What is more, if one desires success, 'he will apply himself above all to establish a most honourable name among his fellow citizens'
      (Antidosis, 278); the word, here, is eudokimein an all-important word in Isocrates (where it
      recurs 87 times), a word which of course means being well considered, but which is nearly
      the same as producing eunoia. Indeed, the passage ends with a final mention of the
      power of good will' (ten tes eunoias dunamin).



      This philosophy of opinion, then, makes it clear that, in all matters, eunoia can be a
      :most legitimate end to aim at. It is founded on valuable opinion and connected with
      real merits; therefore, it is stable enough to offer some solid basis for organising things.
      For it is achieved by virtue and leads to success.



      And that is how eunoia, in Isocrates, becomes a sort of intermediate notion, joining
      together ideas which had long been opposed to one another-I mean justice and advantage.



      Sometimes, when taken in connexion with its causes, eunoia is presented as an honourable
      aim in itself; sometimes, when taken in connexion with its consequences, it is shown as
      something useful. And it even enables him to establish a relation between both ideas.



      For just as his theory about doxa allows him to combine the study of rhetoric with the
      love of truth (and makes him equally adverse to Plato and to the sophists), just so the theory
      of eunoia which arises in his confident and trusting mind comes to the happy end that
      justice and success meet together. Hence the well-known references to the rewards of
      justice. For, in this well-ordered world, which looks as distinctly parted into two halves as
      a sentence of his men here, de there-it seems one finds all evil and misfortune on one side, all virtue and happiness on the other. The result being that some people blame him for
      being too much of an idealist in politics, others for considering nothing but practical
      advantage when speaking about morals.




      (Jacqueline de Romilly, 'Eunoia in Isocrates or the Political Importance of Creating Good Will', The Journal of Hellenic Studies, Vol. 78 (1958), pp. 92-101: 92, 95-6.)



      I hope this throws useful light on the meaning of eunoia. You will see some of its applications and historical significance from the discussion of its role in Isocrates. As for its present applications, or applicability, the relevance of 'approval, sympathy and readiness to help' to present-day politics is both acute and clear.






      share|improve this answer
























        up vote
        4
        down vote



        accepted







        up vote
        4
        down vote



        accepted






        welcome to PSE !



        Jacqueline de Romilly offers help on the rendering of eúnoia




        EUNOIA, in Greek, is something more than good will: it means approval, sympathy and
        readiness to help. Having such meanings, it soon came to be applied to politics in a number
        of ways, as describing one's feeling towards a person, or a party, or the city-or even another
        city. And this last instance which is connected with foreign politics ... It is what Isocrates himself is most interested in, for out of sixty examples
        of the word about twenty-five refer specifically to the relations between one city and another
        city. And it is the meaning that deserves to be studied, particularly among people who
        like Thucydides. Whether it is phobos or deos, fear, in Thucydides, seems to dominate all
        relations between the cities of Hellas - and, to begin with, between Athens and other cities:
        well, eunoia, or good will, is the contrary of fear. That is to say, when Isocrates wants
        eunoia to rule political life, he wants things to be just the opposite of what they were in the
        world that Thucydides had described. Indeed, the position he adopts when discussing
        good will is part of an important controversy that was then being conducted about force
        and justice, might and right. And so, even if he is not himself a very thrilling writer nor
        a very intelligent man, it seemed worth while trying to find out how the idea arose both
        from recent experiments in Greece and from personal tendencies of Isocrates, and how he
        hoped the notion of eunoia could work in contemporary politics.




        ...




        The reason why Isocrates gave so much importance to the idea of eunoia is the stress he
        continually lays on opinion, in the widest meaning of the word.



        I do not mean only that, teaching rhetoric, he had to keep in mind the importance of
        captatio benevolentiae. I mean that he believes in the importance of persuading people; and
        he believes that this is nothing artificial. On the contrary, he thinks that this business of
        persuading people, which of course is the way to success, is closely bound up with sound
        reflexion and wholesome morals. Opinion, for him, is not only effective: it is legitimate.



        Opinion being legitimate . . . that does not sound much like Plato. And indeed it is
        easy to collect a certain number of passages where Isocrates defends the value of doxa,
        opinion, against empty wishes for an impossible episteme, or science. This position of his
        is what M. Mikkola started with, in his recent book about Isocrates, and quite rightly, in
        my opinion. But he interpreted these passages as if they were intended to express some
        theory about knowledge and implied some kind of relativism, in the style of Protagoras or
        even Heraclitus, which they do not. Nothing, I should think, was more remote from
        Isocrates' mind. He only meant that there did not exist any actual science saying how one
        should behave, and that it did not matter much, for opinion might very well, in such things,
        be considered as sufficient. It is not relativism; it is optimism. It shows that Isocrates
        trusts people's judgment.



        And so he does. That is why he considers speaking and persuading people as being
        such an important thing in man's life. Speech, he says in the well-known eulogy which is
        to be found both in the Nicocles (5-9) and in the Antidosis (253-7), is what all our social life
        was established by. And how could that be? because it brings people to agreement,
        and because what people agree about is obviously right - whether we mean right and true
        ideas, or right and just feelings. Therefore, why not trust opinion? Isocrates is proud to do so, and, criticising the others, he writes (Antidosis, 84): 'They exhort their followers to a
        kind of virtue and wisdom which is ignored by the rest of the world and is disputed among
        themselves; I, to a kind which is recognised by all!'



        Therefore, people's judgment becomes a thing worth considering. And from doxa
        meaning opinion, we are led to doxa meaning reputation. Because the judgment about
        them will, on the whole, be sound, the men who want success will try to be approved of - and this by means of virtue. The orator will choose a theme which deserves approbation
        and, meditating upon such themes, he will soon feel a good influence 'in all the actions of
        Ihis life'. And 'it follows, then, that the power to speak well and think right will reward the
        man who approaches the art of discourse with love of wisdom and love of honour' (notice
        the two words, philosophos kai philotimos). What is more, if one desires success, 'he will apply himself above all to establish a most honourable name among his fellow citizens'
        (Antidosis, 278); the word, here, is eudokimein an all-important word in Isocrates (where it
        recurs 87 times), a word which of course means being well considered, but which is nearly
        the same as producing eunoia. Indeed, the passage ends with a final mention of the
        power of good will' (ten tes eunoias dunamin).



        This philosophy of opinion, then, makes it clear that, in all matters, eunoia can be a
        :most legitimate end to aim at. It is founded on valuable opinion and connected with
        real merits; therefore, it is stable enough to offer some solid basis for organising things.
        For it is achieved by virtue and leads to success.



        And that is how eunoia, in Isocrates, becomes a sort of intermediate notion, joining
        together ideas which had long been opposed to one another-I mean justice and advantage.



        Sometimes, when taken in connexion with its causes, eunoia is presented as an honourable
        aim in itself; sometimes, when taken in connexion with its consequences, it is shown as
        something useful. And it even enables him to establish a relation between both ideas.



        For just as his theory about doxa allows him to combine the study of rhetoric with the
        love of truth (and makes him equally adverse to Plato and to the sophists), just so the theory
        of eunoia which arises in his confident and trusting mind comes to the happy end that
        justice and success meet together. Hence the well-known references to the rewards of
        justice. For, in this well-ordered world, which looks as distinctly parted into two halves as
        a sentence of his men here, de there-it seems one finds all evil and misfortune on one side, all virtue and happiness on the other. The result being that some people blame him for
        being too much of an idealist in politics, others for considering nothing but practical
        advantage when speaking about morals.




        (Jacqueline de Romilly, 'Eunoia in Isocrates or the Political Importance of Creating Good Will', The Journal of Hellenic Studies, Vol. 78 (1958), pp. 92-101: 92, 95-6.)



        I hope this throws useful light on the meaning of eunoia. You will see some of its applications and historical significance from the discussion of its role in Isocrates. As for its present applications, or applicability, the relevance of 'approval, sympathy and readiness to help' to present-day politics is both acute and clear.






        share|improve this answer














        welcome to PSE !



        Jacqueline de Romilly offers help on the rendering of eúnoia




        EUNOIA, in Greek, is something more than good will: it means approval, sympathy and
        readiness to help. Having such meanings, it soon came to be applied to politics in a number
        of ways, as describing one's feeling towards a person, or a party, or the city-or even another
        city. And this last instance which is connected with foreign politics ... It is what Isocrates himself is most interested in, for out of sixty examples
        of the word about twenty-five refer specifically to the relations between one city and another
        city. And it is the meaning that deserves to be studied, particularly among people who
        like Thucydides. Whether it is phobos or deos, fear, in Thucydides, seems to dominate all
        relations between the cities of Hellas - and, to begin with, between Athens and other cities:
        well, eunoia, or good will, is the contrary of fear. That is to say, when Isocrates wants
        eunoia to rule political life, he wants things to be just the opposite of what they were in the
        world that Thucydides had described. Indeed, the position he adopts when discussing
        good will is part of an important controversy that was then being conducted about force
        and justice, might and right. And so, even if he is not himself a very thrilling writer nor
        a very intelligent man, it seemed worth while trying to find out how the idea arose both
        from recent experiments in Greece and from personal tendencies of Isocrates, and how he
        hoped the notion of eunoia could work in contemporary politics.




        ...




        The reason why Isocrates gave so much importance to the idea of eunoia is the stress he
        continually lays on opinion, in the widest meaning of the word.



        I do not mean only that, teaching rhetoric, he had to keep in mind the importance of
        captatio benevolentiae. I mean that he believes in the importance of persuading people; and
        he believes that this is nothing artificial. On the contrary, he thinks that this business of
        persuading people, which of course is the way to success, is closely bound up with sound
        reflexion and wholesome morals. Opinion, for him, is not only effective: it is legitimate.



        Opinion being legitimate . . . that does not sound much like Plato. And indeed it is
        easy to collect a certain number of passages where Isocrates defends the value of doxa,
        opinion, against empty wishes for an impossible episteme, or science. This position of his
        is what M. Mikkola started with, in his recent book about Isocrates, and quite rightly, in
        my opinion. But he interpreted these passages as if they were intended to express some
        theory about knowledge and implied some kind of relativism, in the style of Protagoras or
        even Heraclitus, which they do not. Nothing, I should think, was more remote from
        Isocrates' mind. He only meant that there did not exist any actual science saying how one
        should behave, and that it did not matter much, for opinion might very well, in such things,
        be considered as sufficient. It is not relativism; it is optimism. It shows that Isocrates
        trusts people's judgment.



        And so he does. That is why he considers speaking and persuading people as being
        such an important thing in man's life. Speech, he says in the well-known eulogy which is
        to be found both in the Nicocles (5-9) and in the Antidosis (253-7), is what all our social life
        was established by. And how could that be? because it brings people to agreement,
        and because what people agree about is obviously right - whether we mean right and true
        ideas, or right and just feelings. Therefore, why not trust opinion? Isocrates is proud to do so, and, criticising the others, he writes (Antidosis, 84): 'They exhort their followers to a
        kind of virtue and wisdom which is ignored by the rest of the world and is disputed among
        themselves; I, to a kind which is recognised by all!'



        Therefore, people's judgment becomes a thing worth considering. And from doxa
        meaning opinion, we are led to doxa meaning reputation. Because the judgment about
        them will, on the whole, be sound, the men who want success will try to be approved of - and this by means of virtue. The orator will choose a theme which deserves approbation
        and, meditating upon such themes, he will soon feel a good influence 'in all the actions of
        Ihis life'. And 'it follows, then, that the power to speak well and think right will reward the
        man who approaches the art of discourse with love of wisdom and love of honour' (notice
        the two words, philosophos kai philotimos). What is more, if one desires success, 'he will apply himself above all to establish a most honourable name among his fellow citizens'
        (Antidosis, 278); the word, here, is eudokimein an all-important word in Isocrates (where it
        recurs 87 times), a word which of course means being well considered, but which is nearly
        the same as producing eunoia. Indeed, the passage ends with a final mention of the
        power of good will' (ten tes eunoias dunamin).



        This philosophy of opinion, then, makes it clear that, in all matters, eunoia can be a
        :most legitimate end to aim at. It is founded on valuable opinion and connected with
        real merits; therefore, it is stable enough to offer some solid basis for organising things.
        For it is achieved by virtue and leads to success.



        And that is how eunoia, in Isocrates, becomes a sort of intermediate notion, joining
        together ideas which had long been opposed to one another-I mean justice and advantage.



        Sometimes, when taken in connexion with its causes, eunoia is presented as an honourable
        aim in itself; sometimes, when taken in connexion with its consequences, it is shown as
        something useful. And it even enables him to establish a relation between both ideas.



        For just as his theory about doxa allows him to combine the study of rhetoric with the
        love of truth (and makes him equally adverse to Plato and to the sophists), just so the theory
        of eunoia which arises in his confident and trusting mind comes to the happy end that
        justice and success meet together. Hence the well-known references to the rewards of
        justice. For, in this well-ordered world, which looks as distinctly parted into two halves as
        a sentence of his men here, de there-it seems one finds all evil and misfortune on one side, all virtue and happiness on the other. The result being that some people blame him for
        being too much of an idealist in politics, others for considering nothing but practical
        advantage when speaking about morals.




        (Jacqueline de Romilly, 'Eunoia in Isocrates or the Political Importance of Creating Good Will', The Journal of Hellenic Studies, Vol. 78 (1958), pp. 92-101: 92, 95-6.)



        I hope this throws useful light on the meaning of eunoia. You will see some of its applications and historical significance from the discussion of its role in Isocrates. As for its present applications, or applicability, the relevance of 'approval, sympathy and readiness to help' to present-day politics is both acute and clear.







        share|improve this answer














        share|improve this answer



        share|improve this answer








        edited Aug 27 at 16:35

























        answered Aug 27 at 16:27









        Geoffrey Thomas

        17.6k21470




        17.6k21470



























             

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