Asking Employees to “share” or “like” a company Facebook post [closed]

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Is it appropriate for a company to make a non-mandatory request of employee to like or share a post to promote a company fundraising event?



Example: If you are on Facebook, please like and/or share a post...







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closed as primarily opinion-based by Jim G., gnat, Jan Doggen, Garrison Neely, IDrinkandIKnowThings Aug 21 '14 at 14:05


Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.










  • 3




    This is a good question. As the use of social-media increases by both companies and employees so too will the gray area around the appropriate use of social media. We can expect more of these types of questions. Upvoting.
    – Mike Van
    Aug 21 '14 at 0:29











  • Appropriate or not, it's not uncommon. If it's really a fundraising event, or something else where you actually believe it's worth endorsing, doing so isn't unethical as long as you don't try to hide/deny your relationship with the company.
    – keshlam
    Aug 22 '14 at 1:04
















up vote
9
down vote

favorite












Is it appropriate for a company to make a non-mandatory request of employee to like or share a post to promote a company fundraising event?



Example: If you are on Facebook, please like and/or share a post...







share|improve this question














closed as primarily opinion-based by Jim G., gnat, Jan Doggen, Garrison Neely, IDrinkandIKnowThings Aug 21 '14 at 14:05


Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.










  • 3




    This is a good question. As the use of social-media increases by both companies and employees so too will the gray area around the appropriate use of social media. We can expect more of these types of questions. Upvoting.
    – Mike Van
    Aug 21 '14 at 0:29











  • Appropriate or not, it's not uncommon. If it's really a fundraising event, or something else where you actually believe it's worth endorsing, doing so isn't unethical as long as you don't try to hide/deny your relationship with the company.
    – keshlam
    Aug 22 '14 at 1:04












up vote
9
down vote

favorite









up vote
9
down vote

favorite











Is it appropriate for a company to make a non-mandatory request of employee to like or share a post to promote a company fundraising event?



Example: If you are on Facebook, please like and/or share a post...







share|improve this question














Is it appropriate for a company to make a non-mandatory request of employee to like or share a post to promote a company fundraising event?



Example: If you are on Facebook, please like and/or share a post...









share|improve this question













share|improve this question




share|improve this question








edited Aug 21 '14 at 1:37









Roger

7,17132644




7,17132644










asked Aug 20 '14 at 22:49









Needs Social Media Help

572




572




closed as primarily opinion-based by Jim G., gnat, Jan Doggen, Garrison Neely, IDrinkandIKnowThings Aug 21 '14 at 14:05


Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.






closed as primarily opinion-based by Jim G., gnat, Jan Doggen, Garrison Neely, IDrinkandIKnowThings Aug 21 '14 at 14:05


Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.









  • 3




    This is a good question. As the use of social-media increases by both companies and employees so too will the gray area around the appropriate use of social media. We can expect more of these types of questions. Upvoting.
    – Mike Van
    Aug 21 '14 at 0:29











  • Appropriate or not, it's not uncommon. If it's really a fundraising event, or something else where you actually believe it's worth endorsing, doing so isn't unethical as long as you don't try to hide/deny your relationship with the company.
    – keshlam
    Aug 22 '14 at 1:04












  • 3




    This is a good question. As the use of social-media increases by both companies and employees so too will the gray area around the appropriate use of social media. We can expect more of these types of questions. Upvoting.
    – Mike Van
    Aug 21 '14 at 0:29











  • Appropriate or not, it's not uncommon. If it's really a fundraising event, or something else where you actually believe it's worth endorsing, doing so isn't unethical as long as you don't try to hide/deny your relationship with the company.
    – keshlam
    Aug 22 '14 at 1:04







3




3




This is a good question. As the use of social-media increases by both companies and employees so too will the gray area around the appropriate use of social media. We can expect more of these types of questions. Upvoting.
– Mike Van
Aug 21 '14 at 0:29





This is a good question. As the use of social-media increases by both companies and employees so too will the gray area around the appropriate use of social media. We can expect more of these types of questions. Upvoting.
– Mike Van
Aug 21 '14 at 0:29













Appropriate or not, it's not uncommon. If it's really a fundraising event, or something else where you actually believe it's worth endorsing, doing so isn't unethical as long as you don't try to hide/deny your relationship with the company.
– keshlam
Aug 22 '14 at 1:04




Appropriate or not, it's not uncommon. If it's really a fundraising event, or something else where you actually believe it's worth endorsing, doing so isn't unethical as long as you don't try to hide/deny your relationship with the company.
– keshlam
Aug 22 '14 at 1:04










3 Answers
3






active

oldest

votes

















up vote
15
down vote














Is it appropriate for a company to make a non-mandatory request of
employee to like or share a post




It's appropriate.
It's good marketing and a smart use of social media.
And it's becoming more and more common.



The key here is "non-mandatory". Employees who choose to participate can, those who would rather not can choose not to do so.






share|improve this answer


















  • 1




    +1 This kind of thing sounds exactly like what a company media department should be doing internally.
    – Dan
    Aug 21 '14 at 12:03

















up vote
6
down vote













As long as you're not monitoring responses and acting upon them in some way (e.g. somehow penalizing people who didn't participate), I don't see any harm in this. You should be careful to phrase it as completely optional and not a requirement of anyone's job.






share|improve this answer



























    up vote
    5
    down vote













    You could also create a work FB profile and use that for anything work related including promotions like this. This would allow you to still keep a separation of 'church and state' between your professional and personal online activities.






    share|improve this answer




















    • Yet it would miss the point of the promotion.
      – Jonast92
      Aug 21 '14 at 13:00






    • 1




      Not necessarily - you would still have friends on your work FB account and could share the information with them. Think of it like a LinkedIn account where you have contacts that might not be in your circle of personal friends.
      – Amanda H
      Aug 21 '14 at 13:07

















    3 Answers
    3






    active

    oldest

    votes








    3 Answers
    3






    active

    oldest

    votes









    active

    oldest

    votes






    active

    oldest

    votes








    up vote
    15
    down vote














    Is it appropriate for a company to make a non-mandatory request of
    employee to like or share a post




    It's appropriate.
    It's good marketing and a smart use of social media.
    And it's becoming more and more common.



    The key here is "non-mandatory". Employees who choose to participate can, those who would rather not can choose not to do so.






    share|improve this answer


















    • 1




      +1 This kind of thing sounds exactly like what a company media department should be doing internally.
      – Dan
      Aug 21 '14 at 12:03














    up vote
    15
    down vote














    Is it appropriate for a company to make a non-mandatory request of
    employee to like or share a post




    It's appropriate.
    It's good marketing and a smart use of social media.
    And it's becoming more and more common.



    The key here is "non-mandatory". Employees who choose to participate can, those who would rather not can choose not to do so.






    share|improve this answer


















    • 1




      +1 This kind of thing sounds exactly like what a company media department should be doing internally.
      – Dan
      Aug 21 '14 at 12:03












    up vote
    15
    down vote










    up vote
    15
    down vote










    Is it appropriate for a company to make a non-mandatory request of
    employee to like or share a post




    It's appropriate.
    It's good marketing and a smart use of social media.
    And it's becoming more and more common.



    The key here is "non-mandatory". Employees who choose to participate can, those who would rather not can choose not to do so.






    share|improve this answer















    Is it appropriate for a company to make a non-mandatory request of
    employee to like or share a post




    It's appropriate.
    It's good marketing and a smart use of social media.
    And it's becoming more and more common.



    The key here is "non-mandatory". Employees who choose to participate can, those who would rather not can choose not to do so.







    share|improve this answer














    share|improve this answer



    share|improve this answer








    edited Aug 21 '14 at 11:07

























    answered Aug 20 '14 at 23:29









    Joe Strazzere

    223k106657925




    223k106657925







    • 1




      +1 This kind of thing sounds exactly like what a company media department should be doing internally.
      – Dan
      Aug 21 '14 at 12:03












    • 1




      +1 This kind of thing sounds exactly like what a company media department should be doing internally.
      – Dan
      Aug 21 '14 at 12:03







    1




    1




    +1 This kind of thing sounds exactly like what a company media department should be doing internally.
    – Dan
    Aug 21 '14 at 12:03




    +1 This kind of thing sounds exactly like what a company media department should be doing internally.
    – Dan
    Aug 21 '14 at 12:03












    up vote
    6
    down vote













    As long as you're not monitoring responses and acting upon them in some way (e.g. somehow penalizing people who didn't participate), I don't see any harm in this. You should be careful to phrase it as completely optional and not a requirement of anyone's job.






    share|improve this answer
























      up vote
      6
      down vote













      As long as you're not monitoring responses and acting upon them in some way (e.g. somehow penalizing people who didn't participate), I don't see any harm in this. You should be careful to phrase it as completely optional and not a requirement of anyone's job.






      share|improve this answer






















        up vote
        6
        down vote










        up vote
        6
        down vote









        As long as you're not monitoring responses and acting upon them in some way (e.g. somehow penalizing people who didn't participate), I don't see any harm in this. You should be careful to phrase it as completely optional and not a requirement of anyone's job.






        share|improve this answer












        As long as you're not monitoring responses and acting upon them in some way (e.g. somehow penalizing people who didn't participate), I don't see any harm in this. You should be careful to phrase it as completely optional and not a requirement of anyone's job.







        share|improve this answer












        share|improve this answer



        share|improve this answer










        answered Aug 20 '14 at 23:11









        Roger

        7,17132644




        7,17132644




















            up vote
            5
            down vote













            You could also create a work FB profile and use that for anything work related including promotions like this. This would allow you to still keep a separation of 'church and state' between your professional and personal online activities.






            share|improve this answer




















            • Yet it would miss the point of the promotion.
              – Jonast92
              Aug 21 '14 at 13:00






            • 1




              Not necessarily - you would still have friends on your work FB account and could share the information with them. Think of it like a LinkedIn account where you have contacts that might not be in your circle of personal friends.
              – Amanda H
              Aug 21 '14 at 13:07














            up vote
            5
            down vote













            You could also create a work FB profile and use that for anything work related including promotions like this. This would allow you to still keep a separation of 'church and state' between your professional and personal online activities.






            share|improve this answer




















            • Yet it would miss the point of the promotion.
              – Jonast92
              Aug 21 '14 at 13:00






            • 1




              Not necessarily - you would still have friends on your work FB account and could share the information with them. Think of it like a LinkedIn account where you have contacts that might not be in your circle of personal friends.
              – Amanda H
              Aug 21 '14 at 13:07












            up vote
            5
            down vote










            up vote
            5
            down vote









            You could also create a work FB profile and use that for anything work related including promotions like this. This would allow you to still keep a separation of 'church and state' between your professional and personal online activities.






            share|improve this answer












            You could also create a work FB profile and use that for anything work related including promotions like this. This would allow you to still keep a separation of 'church and state' between your professional and personal online activities.







            share|improve this answer












            share|improve this answer



            share|improve this answer










            answered Aug 21 '14 at 11:56









            Amanda H

            35913




            35913











            • Yet it would miss the point of the promotion.
              – Jonast92
              Aug 21 '14 at 13:00






            • 1




              Not necessarily - you would still have friends on your work FB account and could share the information with them. Think of it like a LinkedIn account where you have contacts that might not be in your circle of personal friends.
              – Amanda H
              Aug 21 '14 at 13:07
















            • Yet it would miss the point of the promotion.
              – Jonast92
              Aug 21 '14 at 13:00






            • 1




              Not necessarily - you would still have friends on your work FB account and could share the information with them. Think of it like a LinkedIn account where you have contacts that might not be in your circle of personal friends.
              – Amanda H
              Aug 21 '14 at 13:07















            Yet it would miss the point of the promotion.
            – Jonast92
            Aug 21 '14 at 13:00




            Yet it would miss the point of the promotion.
            – Jonast92
            Aug 21 '14 at 13:00




            1




            1




            Not necessarily - you would still have friends on your work FB account and could share the information with them. Think of it like a LinkedIn account where you have contacts that might not be in your circle of personal friends.
            – Amanda H
            Aug 21 '14 at 13:07




            Not necessarily - you would still have friends on your work FB account and could share the information with them. Think of it like a LinkedIn account where you have contacts that might not be in your circle of personal friends.
            – Amanda H
            Aug 21 '14 at 13:07


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